Back in July, Creative Media Works CEO, Matthew Talbot noted that BBM would be tapping into Uber to allow BBM users to request a ride through the messaging service and it has now arrived. Utilizing the Discover tab, folks can now sign up for Uber directly within BBM and request a ride skipping the need to download the Uber app directly.

At this point, it appears to be a staged roll out, and not everyone is seeing as of yet, but it's certainly there for some folks. It's an awesome integration, and I'm sure it will get used, but I would be remiss if I didn't mention that it's just a simple web view of the Uber mobile site. The same effect can be recreated just by opening the Uber site in your browser, but hey, options, right? Everyone loves options.

Oddly, there hasn't been any official announcement as of yet of the service being available, but BBM blog posts do tend to come out once their staged roll outs are completed so it might come yet. Also, worth mentioning, it appears to only be available on Android and iOS, no BlackBerry 10 love for Uber.

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