No stranger to the CrackBerry blogs, Will.I.Am. is a well known BlackBerry user and RIM spokesperson. He's performed at WES (now called BlackBerry World Conference), appeared at various product launches, and even had a BlackBerry PlayBook in a Black Eyed Peas music video before it was available for purchase.
The Black Eyed Peas were in France this week, and appeared on French TV show Taratata, performing a mash-up on stage with Belgian artist Stromae. During the song, you can see Will.I.Am pull his BlackBerry Torch out of his pocket, referring to the screen for a good portion of the song. There was speculation about what exactly Will.I.Am was doing, but in an interview following the song it's all made clear. It was their first time performing the song, and as such he didn't know the lyrics well. With so many songs floating around in his head, how can you blame him? And seriously, how awesome is it that he pulls out his BlackBerry to read those lyrics? You can check out the interview after the break. The interviewer asks about him pulling out his phone starting around the 9:40 mark in the video, and Will.I.Am discusses a bit about technology and how it plays into his life and their songwriting.