Following the disappointing BlackBerry quarterly financial results, the CrackBerry community has been positively buzzing with feedback for the company. Call it being an armchair CEO, but no doubt you'll find a few common threads among those discussing what BlackBerry needs to do next. One forum member, Deckard79 kicked off the debate with six bullet points outlining where he thinks BlackBerry's priorities should lie.
- Listen to your customers
- Update BB10 much faster
- Ditch BBOS
- More competitive price points
- Advertise like mad
- Build better hardware
Now, Thorsten has a lot on his plate, and no doubt he and his team have already looked at most of those issues (in addition to many more we aren't privy to weigh in on), but these are great starting points for discussion and things worth looking out for in the next couple of quarters.
Of course, this painful start to 2013 may be yet another part of BlackBerry's ongoing transition to the new platform. On the one hand, it feels like the switch to BlackBerry 10 has just started, but in a lot of ways (especially if you look back to the PlayBook), it feels like this process is taking a long time, and it's understandable that less loyal users might not stick around until the changeover is complete.
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What do you guys think BlackBerry needs to do next? Realistically, is there any advice we can offer that they haven't already considered and planned for? If you had one worry about BlackBerry's future, what would it be, and how would you like to see them solve it? Hop into our sprawling forum thread and weigh in on these important questions.
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What must BlackBerry do next?
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Blackberry needs to ditch BB10 and go full Android. The main problem BB is having is horrible app support. Apps are everything. With Android BB would have instant access to 750,000 apps...problem solved.
BlackBerry needs too !!!
-Ditch os7
- update bb10 a lot faster and also put more effort into the design of BlackBerry 10 devices and not shitty plastic hardware BlackBerry needs to improve screen resolution. blackberry needs to work on publishing more apps, music. I have a blackberry z10 and considering switching to an I phone but I love black berry and they need to step it the fuck up or BlackBerry is going to go down the drain. BlackBerry needs to be more like apple iPhone
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Stop ditching hardware that folks pay good money for...and make it right for what we own. I have the Blackberry Playbook and the Z 10...both were worth the wait...but the way you have made the Playbook obsolete after I have paid a substantial amount of money for it...just doesn't do me as a consumer any kind do of justice. Listen to the needs of your consumers. We are your corporate bread and butter now.
At the end of the day it all comes down to app availability. The consumer wants to be able to have some, if not all of the same apps available to them as it was on a previous platform they were on. Countless people have been interested in a new BlackBerry 10 device but get turned off by the lack of apps (i.e. Netflix). People do not want to have to sideload apps all the time.
You can have the fastest and greatest hardware, but if you lack in the app game it will profit you nothing. Let's hope BlackBerry can close the app gap eventually. I love my Z10!
Oo ohh...I dunno...maybe make a user friendly device with every app available and that not only competes with iPhone or Samsung, but leaves them in the dust! It's called thinking outside the universe , not just outside Waterloo, and Indonesia.
3. Ditch that CEO rather than BBOS, many people switched from bb10 back to bb9900. i think they should come out with something similar to q10 as from hardware point of view just running os7. q10 from hardware point of view is pretty good, especially the keyboard. the software is pretty bad, you can read my resume in support blackberry forum.
Virtual Trackpad w/ the BlackBerry next to it like the old days. This could be turned on / off as an option in settings. If on, then it would magically appear as we hover our thumbs near the bottom of the screen. There's my two cents.
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The real Question ... What must CrackBerry do Next ?
Do they have the power to influence BlackBerry to make better decisions ?
MAKE A LESS UGLY PHONE
Market the hell out of BlackBerry 10. Just when they think they have marketed it enough, market it some more. Get some hilarious commercials out on the airwaves, rather than these very esoteric ones.
What I'm doing next: buying another 9900 as backup
Stop making smartphones and start making mobile handheld computers. Bring this "new era of mobile computing" to market. Show me why I don't need a tablet.
They have often alluded to a whole new era of mobile computing. They need to drive to that point. Everything else is just treading water. And, treading wather is better than drowning, but it's not going to get you where you need to go.
I've gone through people's comments and my own searches and recognized the following as legit features
1. apps ( Shazam+TinyChat+TimePlay+Instragram+SPotify)
+ add tic-tac-toe gaming in BBM :P
2. blackberry replacements, keep that in, include spare battery as a bundle?
3. faster, bigger screen, better battery life
4. 2GB + of RAM
5. faster OS updates ..the in-built OS was very glitchy with text-messaging JAMMING i.e. unable to send texts until you
restart the hub...
6. get 3D apps+ Google Play store integration
7. show how to restart the HUB in the tutorial
8. make BBRY stock recover
9. Better testing of the Blackberry link . Luckily I have 3 laptops and finally one of them decided to back it up...
also a progress bar of "Loading Device" would be nice.. as I just stared and waited for it to finally let the "Backup" and
"Restore" options become available.
10. Hire super innovative programmers to make an addictive app exclusive to Blackberry
11. develop a blackberry cloud
12. drop prices for 1 week by say $100
13. better hardware
14. better OS
15. maybe OS themes? maybe a windows-like theme. or a one touch hub, opening ability, like the start-menu
16. get us no-cover in Toronto clubs when we have a Blackberry! LOL
17.Multi-notification icons, 1 mini icon near the top beside the little bell etc. where we have facebook icon, twitter
icon,WhatsApp icon and more with a mini number showing # of messages and ! means more than 9 messages
18. set default browser for apps..
19. Blackberry widgets
Make a new smartphone (with no keyboard), that doesn't look like an iPhone.
celebrity endorsement?
I would love to see a trade-in program for our old PlayBooks when buying a new OS10 device. Or simply a discount (cashback) for all PlayBook owners who bought one the last 6-12 months.
APPS APPS APPS! Break a deal with Google and get all of their apps (created by Google) running on BB10.
Also, get a real creative director for your marketing. I know it's just a token credit to appeal to a certain demo, but come on guys - step it up.
Fire Thor and get someone with a pulse running the company.
Well BB don't have to do alot just listen to the bloody customers, because they can't go forward without us
I've always thought they should step outside the box and hire as their spokesman...
the legend... wait for it... dary.... Larry the Cable Guy.
Blackberry helps me "Git 'er dun"!
BB needs to gain app support fast! What good is a piece of hardware without the software you need to run on it? No, the browser is not a replacement for missing apps!
BBM cross platform will make more and more people to leave BlackBerry.
I already know 2 corporate massive buyers who will leave BB in September, less 8.000 BB costumers.
"If BBM will be available on iPhone, no reason to continue with BlackBerry."
1. Sell the hardware division and with the money focus on software/ecosystem.
2. License their OS out to other vendors.
Blackberry should show why they differenrt and better by maybe having 3D on A10 and wear blackberry 3D glasses and they must do it fast because many friends in my class say they leaving blackberry but I won't because I love blackberry and wana see them better than apple and samsung
Totally agree !
Update BB10 as fast as possible and advertise advertise advertise !
I want to see BlackBerry and BlackBerries (10) everywhere in France !
Say what you do and above all do what you say.
BBRY still has no clear target market - their offerings are hamstrung because they dont include core funtionality that enables either home or business use.
BB can't take their face down, even the price, so cause the bad and lack of apps. have fucking chance to survive if they could't take his face down. Fool and full of bean curd!
Hey Blackberry, here's one piece of honest advice: stop listening to the self-claimed BBRY "fanboys" on this website. After reading a lot of the comments here for the past few months, some of them seem to ridiculously biased and blind that it makes me suspect there are members here who were secretly "planted" to give you horrible advice and opinions, ie the exact opposite of what you should be doing to succeed. Maybe they were planted here by Apple or Samsung, who knows. But anyways, my best advice to you is, avoid all fanboy website opinions, do your own polling and market research.
I am a blackberry user for the past 5 years personally i dont have to many problems with how they do things how ever i do agree with the updates because i could use some of the newer updates i have heard about. also i do agree with the adverts but at the same time i feel as if it could be a waste because companies over advert and it bothers me. as for hardware i feel as if you shouldnt even talk because honestly the z10 is amazing in every way. Same with bb10.
feel like they have hit the same stall as when the playbook came out. good start in a positive direction and then they run out of steam. if its playbook all over again, i will be getting very worried, very quick.
Robust marketing
Target young generation. That's where the money is
Add more new features & improve UX for BB10
Z10 battery life sucks. Require immediate fix
01 - Android should run on the Playbook using QNX to salvage Blackberrys reputation.
02 - Updates should come faster and with you the consent of the carriers
03 - Reasonable pricing for devices. Acknowledge that you do not have the same brand values as Apple or Samsung
04 - Your phones are used by more than just business people. Let TAT run wild on the look and feel of the OS so that BlackBerry can LOOK as cool as all addicts KNOW it is.
05 - GET A NEW MARKETING CREW. THE SUPERRBOWL COMMERCIAL WAS PATHERIC. PUT MORE COMMERCIALS ON TV. I HAVE NOT SEEN ONE SINGLE BB10 COMERCIAL ON US TV WHERE I AM (EAST COAST - NEW JERSEY). MORE COMMERCIALS THAT PEOPLE WILL REMEMBER. IF ITS FUNNY YOU WILL LAUGH AND REMEMBER IT. THINK INSURANCE COMMERCIALS: GEICO WITH THE GECCKO AND THE AFLACK DUCK AND PROGRESSIVE WITH THE WOMAN FLOW
Some good points. I always though BB10 shold have been Android based. If it was then we wouldn't be in this S*** storm we are in now with plummeting stocks and everyone complaining BB10 has no apps. You go Android and thats instant access to 750,000 apps. Heinz was an idiot not to go Android. But we have to deal with the situation as it is, so that means getting devs over to BB10 and thats not gonna be easy as no one has given BB10 a great review, so no one wants to dev for it.
Leak some devices...even if they are decoys. Get people talking and looking forward to what is next. Perhaps ditch the current branding format as well. Tis a shame that iconic names such as Bold, Torch, and Curve did not carry over to the new platform...but I hope they can get a bit more creative in that aspect. Would open up more opportunities to play with words in advertising and perhaps stick in folks minds a bit better. That's all I have for now.
#5 advertising is very easy to say from a consumer point of view. But BB is doing its best. In front you have Samsung throwing money to show its products, that even the cash cow Microsoft does not compete with.
BB has to market the brand selectively to make it viral. Lots of people here are bashing A. Keys but this is an excellent move. BB has to reconquer Hollywood. A BB device in a blockbuster is worth half of dozen of TV spots.
What Blackberry needs to do is grow a pair. This is 2013 not 2002. Blackberry is about to go back on life support if they don't wake up. In the digital and media age visibility is EVERYTHING! People follow what is "hot", different, and provides some sense of status. I'm so tired of waiting for BBRY to get it. Enough has not been done to get the Z10 or Q10 into consumers hands.
Apps apps apps, make it happen and buy market share. I wont pay big bucks for a BB product. Be more like Hyundai and Kia, good products great features and great price and value for the money spent. I recently bought a I-phone 5, I have used Android extensively, the I-5 just always works has the best apps. " Make it so Kirk"
BlackBerry must integrate BIS into BlackBerry 10, and should not require users to subscribe for the service unless the user doesn't want true push or data compression.
The whole playbook things was a bad deal
1.Give the playbook a new UI and fix bridge to work with BB10.. don't discontinue it because it pissed people off and some was buying the playbook for BB10 so they need to do something to save face big time
2.Take a page from Microsoft when it came to the XBOX360 paid for the big Apps(This is a must)
3.Get Google on board no matter what the cost(Google plus, Google hangout and all that junk,)
4.Get off that we build it and the Dev will come thinking. Make Apps in house if need be
5. make your carrier update unified
6. let thor take a seat for a few and get a spoke person after the playbook his trust level are down
Sad thing is Blackberry is in survival mode and are cutting back ALL ventures which have no return. Upgrading Playbook would yeild no profit for Blackberry. Kind of idiotic too as this is the only comapany which has NO tablet to balance out their smart phone line.
Playbook cost them a lot of money. They need to think of something different. Something that will wow people
If BBOS is selling ... and you can make some money and service revenues ... why ditch it?
Build better hardware? I think that it is pretty good.
Advertise like mad? ..... that cost money, and you need to have a healthy balance. Advertise in the right places!
What about PlayBook???? "Just forget those stupid loyal beta testers! Lets screw them again!"
As a user who has never used a BB, i think the Price is waaaay too high, im interested in BB10 but id rather buy a other phone for that money.
I've found that attempting to provide any form of feedback to RIM/Blackberry is futile - For the purposes of this forum, I will state a few points. First, having a device with BB-10 installed is not good enough. The financials are a clear sign of this. What is needed is not a product that attempts to match Android or Apple but that can be at least a generation ahead. At this point, that is not the case. Secondly, and as an addendum to the first point, a more serious effort should be made to also be a generation ahead on the tablet market. In real estate it is all about LOCATION and in this business it is about MOBILITY/CONNECTIVITY/INTEGRATION. Clearly they will need serious funding to do this. I will not solve all of their issue here freely, suffice it to say, they need to a plan to be viable and so far I don't see it. I've been one of the biggest Blackberry fans/users but I am looking at other options. Why? Because I don't have faith in RIM/Blackberry to survive.
For those share holders, you must vote before tomorrow.
MS
Not advertise more but better, so far the commercials I've seen sucked
Posted via CB10
Pls add the Line app!
Posted via CB10
-Bring back BIS, at least as an option
-Allow download of apps from play store.
-Fire Alicia Keys, missed out on Jay Z, get someone as influential.
Posted via CB10
Blackberry needs to stop playing a "nice guy" in the mobile market; Android, iOS, and WP users want BBM, let them have it with a price, don't let users from other platform to download the BBM apps for free!
Secondly, fix the marketing team! The marketing team needs to be able to show to the masses the advantage of BB10 OS compare to other platforms instead of this vague BlackBerry 10 Keep Moving commercial with Alicia Keys or Robert Rodriguez (I'm baffled with what this is all about, truly doesn't appeal to regular Joe or Jane Doe). Hint: remember the Samsung Galaxy S3 commercial that poked fun at iPhone users who spent hours queuing to get a new iPhone only to find out that Galaxy S3 has already had all the those features that the iPhone users wish they will get with the new iPhone. Blackberry needs to do commercial similar to this one, focusing on NFC, security, BBM, Push Email, BEST BROWSER since it supports flash, and other things.
Thirdly: if they decided to go on with the "ARISTO", my suggestion is: GO BIG or GO HOME! Build the hardware that superseded all the phone in the market. If BB is going to touch gloves with Androids, might as well go all in with the hardware spec arm race: 1080p with the Highest ppi (489+ ppi), 4.7 to 4.8 display, Amoled, Curve Glass Display,IPS (In-plane switching), Quad core CPU, 3 to 4GB RAM, Big 3500+ mAh battery, 12 MP Camera with panoramic features and Xenon Flash, water proof up to 2 meters for 45 minutes, Finger print sensor in the bezel, etc. With all these features, if BB are going to charge customers with 700 to 800 dollars price tag for a phone, IMHO it's worth every cents of it for customers to purchase it and there's a market for BB to compete with Android super phone such as Galaxy S4 or HTC One or even the next iPhone.
I think they should change the name of the company to get rid of all the bad association with that telecommunications company that looses market share, looses money and breaks its promises ...
Get an uplifting name ... like Raspberry or Watermellon.
BlackBerry - Listen to this!
Posted via CB10
Put pressure on the carriers to get the act together. ATT is holding up software updates to Z10!!
Posted via CB10
1. In General blackberry means business phone, that band wagon has to change from business to personal (consumer) phone.
2. They need to bring solid feeling in hands and good looking not crap like Z10 which you feels like a toy.
3. BBM money has to be extended to all countries.
4. More creative marketing and creative advertisements needed tell about BB10 what is inside.
5. Blackberry don't need Alicia Keys if they have good marketing.
Create a BB10 request/suggestion box on the BB website.
Step by step videos of features/functions on the BB website.
Get some consumer test group centers going, testing new product/software ideas, kind of like gaming companies do. Pay different age groups to come in, and test, then take serious note of the results and their suggestions.
Oh, and market, market, market, PLUS get some press releases going out there! Break the silence. The market doesn't like you, therefore, you must start releasing some PR to overcome the andrugged, ipilled analysts out there.
Did I say market?....
Please everybody - stop, take a deep breath, relax. The 10s are what they are. Many good ideas and suggestions have been put out in this discussion. (See comments about Marketing and the wisdom, or not, of maintaining legacy devices, for example.)
I'm NOT involved with electronics, but I am with automotive roll-outs.
What we are seeing here is a new product LINE in the MIDDLE of the roll-out. We are confounding the product roll-out -with carrier releases -with our wishlists -with market reaction to last-quarter financial results and next-quarter fiscal projections. In other words, a hairball of data without the time, or perspective, to analyse all of it down to useful information.
What really has changed from a week ago? Those who like their BlackBerry still do and those who don't don't. The problems and promise remain the same.
People who search for profit from spinning paper are listing their pros/cons as they have done from the marketplaces of antiquity. There is danger in taking whatever they say; good and bad, too seriously.
Let the current plan play out. By year's end, we'll be in a better place to evaluate the success of the worldwide BlackBerry 10 release.
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Pay developers to get High Priority Apps on their platform !
Cut workforce by 50% to boost efficiency and increase product quality.
Or fire Heinz and take his 10 million a year annual paycheck and put it into where it counts...back into the company. No man is worth 10 million a year. Specially a pompous windbag like Heinz.
Sadly to say BlackBerry is following the path of ATI. Both had their heyday, both dropped the ball... ATI ended up being bought out... I feel it's only a matter of time for BlackBerry...
Posted via CB10
Yup sad to agree. And Playbook can be upgraded to BB10. The hardware IS fast enough. The new IOS 7 is coming to iPhone 4, and that phones prosessor and ram are no where near as good the Playbook. What does that tell you? No money to do it, or QNX is an inferior OS. Think its the first.
BlackBerry should stop diluting their brand, in thought they hit a home run when they released the new line of phones but releasing another legacy device is torture and they need to develop a media software and begin a blackberry ecosystem to sync devices together, the death of the Playbook will haunt us
Posted via CB10
Apps!!!!! Appps!!!!! Appppppppppppps!!!! The best apps out there! How the hell BlackBerry ain't got one of the biggest apps of all time which is ' Instagram'
Posted via CB10
In terms of the US, stop trying to please consumers and instead focus on corporate America, exactly what the phone can do in the workplace. Who knows? Maybe that will work.
What you mean like an Annoying Blackberry?!
'Hey Apple...'
LOL been there done that. Wife got an iPad mini. Its fast and phenominal.
How about an "I'm an apple, I'm a BlackBerry " commercial!
Show them that it's cool to have a BlackBerry.
Posted via CB10
BlackBerry needs to focus on their customers more seriously.
PlayBook should be updated to bb10. We all know this hardware is 3 years old now but something can be done to refresh it.
Prices are simply too high for the units. Q10 is too expensive. Z10 is expensive as well & even if out there is people like me who payed a lot for my Z10 there are tons of people who cannot afford it.
Sometimes sacrifice is needed to get where you want to. "Eat little & live longer"
The battlefield is plagued with Androids, Iphones & windows phones & these companies aren't playing games.
QNX is a rock solid platform. It us capable of doing so many things.
This can be done. We can do this!
Posted via CB10
Maybe Blackberry should look at ubuntu OS.
BB10 needs some easy way to install apps directly from Google Play or at least some major Android shops.
In short youre saying Z10 needs to be full Android. People tried to tell Heinz that when BB10 was in the dev mode. He was to stupid to listen. If Z10 would have been Android thats instant access to 750,000 apps, and BB wouldnt be in an app and OS crisis that may kill the company. BB needs to STOP paying Heinz 10 million a year and replace this stupid CEO with someone who knows what they are doing.
I am not saying BB10 needs to be fully Android. Not at all. You must have control over your OS (even if it is Open Source) in order to succed and yet I don't like Android UE.
What I am saying is that having the ability to run Android apps in BB10, it is imperative to have an easy way to have them installed in the system. Ti is not for Angry Birds o WhatsApp. But you need it when you want to install the App of your prefered local bookstore or your customer/client who has only sent it to Google Play.
BB10 needs a huge phone even if it has exactly the same characteristics of k10 but with a bigger screen. When you go to a shop and see those huge screens, all the rest look tiny, even 4" or more.
FINALLY SOME SCHEME TO BOOST INDIA SALES OF Z10 SEE BELOW:
http://economictimes.indiatimes.com/tech/hardware/blackberry-launches-ex...
dear Blackberry,
Your CEO is a Thorn in my you know what.
I would have loved the q10, But for 1 main reason, and several more I am returning it.
For the past 12 years I ALWAYS HAD A DESK CHARGER!!!!!!
I know I can charge the phone with a stupid cord, but WHY dosent the phone stay on!!????
For peets sake Blackberry makes 1 step forward and 3 steps back!!
Wheres my native voice dictation? oh yeah its buried several buttons in.
IPHONE IPHONE IPHONE baby. I hate it but what choice do I have?
Also thanks for screwing your followers of the playbook too. Dumb a$$.
That's show great loyalty. bb10 was your last chance, and you got it wrong AGAIN.
SEE YA LOSeR!!!
Fire the CMO Frank. Fire the tech director and VPs who in charge of ID, industry design. BlackBerry ID is so out of date.
Hire more people for UI and ID. These are what customer can see. Who cares about security or POSIX QNX.
Posted via CB10
The only reason why BB10 sales did not equal predictions was because not many knew it exists. This is how bad BB's marketing truly is. If you don't explain the difference between BB10 vs. BB7 and show them how awesome BB10 is, people will buy the phones that are plastered all over the place via advertisements.
Have I seen a BB10 advertisement anywhere? Yes 1 from BELL AND 1 from ROGERS on the side of the transit bus. That's it. Not enough, not enough at all.
What happened when Maple Leafs and Entertainment announced full BB10 support and that all players were going to pick up BB10 Hardware? What happened? NOTHING, not even a front Page add. Something this HUGE should have been plastered all over, head line news so it can stir up conversation, which then would help fuel BB10 conversation, causing a chain reaction, eventually gaining the attention of other Sports Agencies such as the AFL/NFL for example.
There marketing department is sleeping when they should be working 24/7 finding ways to push BB10 as hard as possible such as having the attitude that this is BB's last stand.
I am sure many share the same sentiments as myself. If TH does not fire the current marketing team for complete incompetence and hires people that know how to sell hardware, then IMO I am afraid the next Q will be the same old.
Disagree. BB10 sales are horrible because it is a below average product, not because of lack of advertising. I have never seen a good review on Z10. Top rated Cnet Tv and many many others gave them a horrible review saying there was no app support (no official skype) and the gestures were confusing.
People devour reviews and there were PLENTY on the Z10. No one wants it because it is a 2013 repeat of the fail Playbook, except its a smart phone. I actually bought a Playbook for $600 in 2011 and regret it to this day. Most who bought the Z10 will be saying this soon if they are not already saying it.
Regarding the Toronto Maple Leafs. They are an under developed team so of course they are gonna choose an under developed smartphone like Z10.
I have been a BB fan for many years now and love the fact they are a Canadian company but at the same time I’m also disappointed they are Canadian. Let me explain. Canadian Enterprises have a tendency to be extremely passive and carry the “Canadian mentality”. They are not pushy or dare to put down a competitor’s product, probably why international companies buy Canadian companies all the time.
BB should have come out of the door attacking when the Z10/Q10 came out. Showing a guy walking with elephant feet in the Super Bowl or having someone going up and down an escalator while showing the peek feature does jack all. 99% of the people out there probably have no idea what a Peek feature is nor do they care to hear about it. All they need to see is how different it is from an iPhone or Android.
Their marketing needs to be a direct comparison of the products offered by their competitors. Show Peek and Hub when compared to Jelly Bean or iOS, show the hdmi feature and how it can connect to a TV to play games or do presentations or watch a movie, show the DLNA feature that can connect to smart TVs, show the GLO screen feature, show the fact that you don’t look like a fool making a call on a 5.5” screen, show the remote access to your “home pc” to connect with files saved on that PC. Showing BB Balance is a bit useless when consumers are not buying into the product.
I realize that this is a new OS and it will take time for the market to accept that BB is here to stay and for people to wrap their head around not having a home button. Samsung spends a billion dollars a month to brainwash the general public around the world to sell their products, and it was money well spent, because most people can’t name more than one Android phone (Galaxy).
I am and will always be a diehard BB fan, I will go down with this ship (hopefully that doesn’t happen) … Long live BlackBerry!!
Hello, well what BB need to DO?
- Stop carrier push update and let BB do it online
-Software on computer is just pathetic
- If no updated phone you can't get newer apps
-Not input of special typing feature for HK people
-IF you watch Android and Apple 20 best free and paid apps, you know what you have to put in your market...
-people are now in apple&android WTF coming back to BB will lose so much things.
-No more lies
-Personnaly i dont think that company can survive the environment, i waited for their quarter conf and all was disappointment
- Dont want to sideload and lose all my time on that! i want Native!
-Thinking about giving back my Q10 cause, here in Hong-kong just need BBM (going cross platform) well good point.. Also carrier not update quickly, phone reboot sometime or just bug, doing a share connection make the phone so hot that i cant call and so on and on too many problems that i can't stand anymore
So pissed of to have made 6k more HKD for something like that even the camera is shit and i was ashamed to go to a BB event in HK and get aweful pictures and see people with Samsung get nice and crisp ones once again disappointments...
SO to me after 9900 users for a long time now q10 for 2 months that's my goodbye to BB. thx!
Must create native app with the popular apps go with the flow. what iphone and adroid have BlackBerry must have too, meaning act fast, scrap side loading, create native!
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It's time for BlackBerry to get a new farting Director and start all over again! F**k Thorsten Heins and his f**king mouth
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I meant changing the bad@ss&mouth CEO
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Agreed 100%. Heinz was warned to go Android when Z10 was in the dev mode, but that idiot thought he had to be a bad a$$ and go with idiot QNX and no apps. I even wrote him and told him to go Android as QNX has no apps, no one wants to dev for it, and its a fail. Its an Android and IOS world and thats all devs wanna write apps for. QNX is garbage and Heinz knew this which burns my balls. People should have clued in when there was no Skype at the Z10 launch, and had to side load it like a bunch of losers, which is f'ked in the head. BB needs to dump Heinz...considering Samsung or Google doesnt buy them out first. We are all in this mess because of him.
Well you know Heinz ketchup is gonna hang onto his ceo job. THAT prick makes 10 million a year. So even if he loses his job , hes set 4 life.
What I really don't get is why so many are already assuming the BB10 platform and the Z10 are a flop? I just don't think this conclusion can be made already.
Blackberry needs to :
a> Advertise. I still see very little marketing for Z10 and now Q10.
b> Ignore the noise and focus on positive development and news flow.
c> Focus on the U.S. in particular. Get the Blackberry brand out there!!!
When you get to a financial point where you have to kill the BB10 to Playbook project, things are bone thin. The reason things are bone thin is because Z10 cant cut it, thus the logical conclusion is, BB10 is a flop and rightfully so. SO there are NO resources to do what you suggest.
Well Heinz has mandated 2 banks to do an assesment of BBs options. What do you think those bank are gonna suggest? To continue to on the BB10 path and continue to lose stock share till BBs resources are gone? No. They are gonna make Heinz realize that all the departments in BB are worth more if sold off seperately then the whole company combined. Get ready for Samsung or Google to take over. BB10 has no apps and is a fail. Heinz should have listened to his advisors when BB10 was in the dev mode and went Android. Then this entire sh!t storm we are all witnessing here could have been avoided, but Heinz thought he had to be a bad a$$ rebel and screw us all.
The hardware is good but no one knows about it. I'm in Canada, 40 min from their head office and people still look at my Z10 and ask me what that is.
So....
As most in this post have said. Marketing NEEDS to be improved.
People do not know the capability of the new devices. The main line sales reps in the mall that say they are blackberry specialists don't know the features of the phone. This is a marketing and training miatake..
I have gone to Costco cellphone centers, wireless wave.. even Rogers stores in the mall looking for a Q10 for my wife and some accessories for my Z10. When I first approach the sales representative and ask for the blackberry, they automatically direct me to the Samsung. After talking to them for a little while about comparing the Z10 to the blackberry and Iphone, the sales reps did not know what the actual specs of the blackberry are. They only knew the keyboard flicked the words and the peek was kool....
I started to tell them about the DNLA. Flip pictures, video and music to any smart TV with no special apps. , the ability to drop files from your computer to the phone through Wifi without using any special software.. how I can see the bB10 on my smart TV as a media source. Again no special software needed. How I can get files from my computer using link. How I can use my browser in desktop mode so I can see any website in its true for if needed.... so on and so on....
They had no clue.. a mother and her 15 year old was talking to the other sales rep and said they wanted a blackberry so they can BBM his friends. They walked out with a galaxy...
In conclusion...
Train the sales reps.. maybe give them incentive to sell and market the brand at the store level..
Posted via CB10
Totally Agree +10 !
Thing is, will Blackberry leadership even ever read this thread....and if they do, will they even place any value in it.
The hardware is very good. Noone knows
Posted via CB10
Hey guys, hey Thorsten (I hope you sometimes read here,
I originally came from a Nokia mobile phone, my first smartphone had been the iPhone. Second one iPhone 3g.. and third 3GS after that I saw Android running away with cooler features like widgets and so on.
So I switched to a HTC Desire Z after this I had a Galaxy Nexus and a Nexus 4.
Now I am here and using my Z10 and I really have to say that this is what a smartphone has to be for me. (ok alarms should be multiple but there is an app for it).
I think Thorsten Heins did very much right by the time. Bb10 is for me first real multi tasking device. Furthermore it is flexible in changing battery and having an SD card.
So what should Blackberry do? They should come with a brand new idea. The most missing thing with smartphones are fully loaded battery. So my idea is to have battery switching stations at every train station or airport or public place or every McDonalds for example. And Users pay a monthly or yearly fee and just can insert their empty battery and get a fully loaded one.
This would have a real entrepreneur status and perhaps Samsung would fast be interestet in a partnership :) think of it!!
Keep moving with fully loaded batteries!!!
Posted via CB10
Forgot to add: Don't release BbM on windows phones. Make iOS, Android and Blackberry the only options. Make it brilliant but leave off some features to draw people to bb.
Firstly they need to stop carrier based updates and do them centrally.
Second, stop the bs. Personally I'm sick of bb dicking customers around and they should realise that by annoying customers, they are losing them for ever.
Third, get killer apps like podcasts, traffic etc onto bb10. Not to have these apps available for the new platform is ridiculous, especially when bb10 was delayed - what the hell was it delayed for?
Fourth, if companies like Instagram won't build an app, get a developer to do it.
Fifth, keep BIS for developing countries where cheap Internet access is a huge selling point.
BLACKBERRY NEXT TIME YOU ANNOUNCE THE REBIRTH OF YOUR COMPANY IN ONE OF THE BIGGEST AND MOST DIFFICULT MARKETS IN THE WORLD (USA.)
DO YOURSELF A FAVOR A LAUNCH THE PHONE THERE FIRST. IT MAKES YOU LOOK TOTALLY STUPID WHEN YOU ANNOUNCE IT THERE AND HAVE ZERO PRODUCT FOR NEARLY 2months. YOU WILL NOT SURVIVE IF YOU RELY ON THAT SELL LIKE HE'LL LINE OR THE BlackBerry FAITHFUL. YOUR SHAREHOLDERS EXPECT YOU TO GROW YOUR MARKETS SHAREHOLDERS AND THE LAUNCH WAS THAT CHANCE.
Posted via CB10
"Keep moving"
Posted via CB10
A new Z10 with better:
Camera
Battery life (2100 or 2300 mAh)
Faster and better chip
Full HD screen and same screen size 4,2 " but it needs to be a little shorter and less wide and less thick.
Getting the good apps on board:
Instagram
spotify
etc...
Two new playbook sizes:
they should be premium looking and feeling with BB10 on them
BB10 can still be better....
in Belgium,i went to telenet and i saw no phones of blackberry,the other giant belgacom sold blackberry
they wante to give 30$
The really amazing thing is that we pretty much said all of this shit last year when we heard BB10 was delayed LOL.
We have just wasted our time on 3 pages of the same stuff we said already. Guys this is over, No great apps are coming, no better phones are coming and clearly no tablet is coming. Microsoft has solidified third place, do you realize that every quarter BB is losing 4 million users?
BBRY doesn't get it at all, keep waiting on that BBM for Android/iOS.
Hell I have already lost all of my friends to other platforms. My BBM went for over 100 to 2 in less than a year that is a very bad sign. I have been a bb user since 1998. Is the writing on the wall?
It's the marketing, not the product as I've we've been discussing in the Z10 forum here: http://forums.crackberry.com/blackberry-z10-f254/ok-look-im-marketing-gu...
Take a look, I've even suggested a script for a commercial, I'm that hacked off...
1 don't understand the needs for it... but it's coming
2 already there... more coming
3 agree... even though it'll go unused most of the time
4 agree... don't see why not
5 have you tried BBM 10? Just use Skype until it goes cross platform if the need is really there...
6 agree... especially for BlackBerry... security #1
7 kinda agree... app does what it needs to do... active frame is a little weird
8 hmm... the easiest thing to do... you know you can swipe away all layers in native BlackBerry 10 apps like file manager?
9 what if you need to select more than two fingers can go wide? Sounds kinda gimmicky, never to be used...
10 does what it needs to... plenty of alternatives... Google Maps in the BlackBerry 10 browser works like a charm...
11 really?
12 gets the job done... could use some extra features...
13 not true... do you have a BlackBerry 10?
14 works on my device... do miss the legacy options of deleting only device email
15 don't quite understand what you mean with separated categories
16 hmm... better ways are imaginable, wouldn't compute with the current ui
17 nice gimmick... why not
18 really? Like a kid who got a new bike and asking his dad why the bike won't ride itself... I don't know about this one...
19 once again: really?
BlackBerry has still got a long way to go, but they won't be able to cater to everyone's gimmick wish list. BlackBerry 10 is the best new OS to ever hit the market with a straight up out of the box experience that blows away most of the competition when it comes to core features... Other platforms would never survive without the third party support they receive. BlackBerry does quite well without. It'll do even better when third party support kicks in... yeah there are some features we would all like to see coming to BlackBerry 10, but people b*tch to much... Just go and get your iPhone or Android and stop waisting time... y'all be back come your next upgrade!
Cracked it out with the amazing Z
Single updates through BB an not through carriers. Most of all they need some good quality major advertising. They missed a huge opportunity during the Super Bowl (imagine android people and iOS people fighting each other, they all look up and see a big BB Splat coming down through the clouds Independence Day style to take over the world). Show some real world people doing real world activities and tell people how your device can benefit them! Samsung shows how you can remove unwanted people from your photos, iOS shows people doing things with their phones. The only somewhat good BB ad was done by Verizon. I look at the current BB ads and think "Hey, my phone can change screens from left to right! Yea!". So what. Make some funny, catchy commercials showing some real world examples with people doing things and explain why. It's not difficult, just watch your competition's ads. Have Frank call me, I'll give you some ideas you can run with for free.
I would like Thor to personally buy back all the Z10's from those of us who want to sell them with the profits he made selling his shares at $18 back around Christmas.
As loyal Sprint user, where is Q10. BB made huge mistake ignoring QWERTY users, and tried to compete with Apple and Samsung. Know your market and supply them.
1. Accept that they may have to be a smaller company for a while and weather the storm. Eventually people will get over it and the iPhone and Galaxy will become just another phone.
2. Figure out some way to not rely on the carriers to sell and provide customer service. For whatever reason, if you walk into an ATT, T-Mobile, or Verizon store the sales people know nothing about BlackBerry phones and appear to go out of their way to sell something ells. If people have a problem figuring out their iPhone they can walk into the Apple store and have someone explain it to them or just set it up. Try that with a BlackBerry.
3. Sell it cheaper than the completion. A Z10 at T-Mobile (my carrier) costs $531. That price does not give people much of an incentive to try something new.
4. Get BBM on iOS and Android. And get it right.
5. For corporate customers build a hardware server with QNX operating system and real BES pre-installed, relying on Active Sync does not seem like a good idea to me for the corporate environment. The complexity of a BES10 install is silly. I don't know how the shift to cloud computing plays into this though.
6. Do whatever it takes to get Netflix, Dropbox, and a few other important apps on the OS10. they don't need hundreds, just a few.
7. OS10 must be responsive. When I test out an iPhone the thing that strikes me is its responsiveness. When I touch the screen something happens right away. This is a huge factor in user satisfaction.
I haven't spent a lot of time with OS10 devices but I've don a few side by side comparisons to iPhone and Galaxy with my 9900. The 9900 is the better device. If games and watching movies on your phone is your bag then yes iPhone is better, but for productivity 9900. What I'm saying is, BlackBerry has a great product. If they can't sell enough phones to make a living in a global market of however many of hundreds of millions, something is wrong.
+1 on #2, #4, #6, #7
Agree with some points. I think they need to focus on what are their target customers and what does this segment need. The bb10 is more for professional users. Not for younger generation. Don't market it as it can do everything, it does pretty good in many stuff but not everything. Imo focus on professional users as it satisfies their needs and build a phone for fun with lots apps to the other customers. Stop copying what other competitors do and make something new,different.
Customer trust is low as the company keep breaking deadlines and promises ,work on that.
It seems like there is a plan to divide this company with all the bad media around it. No mercy even with small mistakes.
The hardware is great and the new system is great too, keep it up and don't promise something you can't do, the market is brutal.
Technology is fast, by the time they react or bring something new, the competitors are at least a step ahead.
Posted via CB10
Well what do blackberry do next, I wonder how much it cost to sponsor a F1 team, surly that would set up a few blackberry shops. Yes advertising is costly but the new HTC ad is fantastic almost makes me go out and buy one, but I'm hard core blackberry. Play book being dropped like a ton of bricks, why did they not say sure we are dropping the play book but hey the A10 is here to replace it. And if that is IF they do decide to launch another tablet for heavens sake call it something cool not the fricking PlayBook, call it the black tab and not that rumour of the blackberry forest sounds like a cake. I love the Z10 and wife loves the Q10 staff soon get the Q5 but the adds can improve. Come on Thor do the right thing.
Posted via CB10
I work with a lot of people who have gone from BB to the iPhone and what they're telling me is that the iPhone is not good for a business person. I don't know everything about the iPhone, but two people mentioned how you can't attach more than one thing to an e-mail on an iPhone. That's important to a business person apparently. I believe BB has veered away from the business platform somewhat to reel in the non-business population. I want to see BB up there again. It used to be what every business person wanted. It does everything a business person wants and more....much, much more. That's my story and I'm sticking to it.
Well after thinking about it maybe the first thing is a press conference. If you read the press BlackBerry is dead. If that is all people who are looking for a phone see then next quarter will be worse. People need to know that blackberry will be around and supporting the product. Thorstrn needs to stop the bad press and show a definitive plan for the next 5 years and he needs to do it quickly.
Posted via CB10
Ditto on that..
Absolutely agree here.
Posted via CB10
Lack of Retail Outlet in major cities, is a killer for BlackBerry products. BlackBerry should set up retail stores, display all products, come up with newer hardware devices, accessories, service center and this will also create jobs for that location. In turn, the city and country will support BlackBerry product. They should become their own reseller, rather than selling their product with only Phone companies. A good example is the latest store in Dubai. Show me, Show me!!!
Change their marketing plan. Prices are too high for us in Africa.
Fix the blackberry protect it was easier OS7 and now in OS 10 it's annoying
Posted via CB10
I am glad to see that the first BlackBerry store was opened I the UA, that is already a good sign as it will contribute to the marketing part, but, can I suggest that BlackBerry also start opening stores in other countries and innovate from a support point of view. I am an absolute BlackBerry addict (and I know most of you here are like me), I would like and always wanted to partner with BlackBerry to create a program so that the regular user on the street can get more attention when and where they need it.
Secondly, BlackBerry 10 OS is a great new product with a lot of exciting features an I enjoy my Z10 so much but I would like to see more useful stuff e.g. secure cloud storage, better management tools on BlackBerry.com, BlackBerry Protect and BlackBerry ID.
From hardware point of view I would onky change the battery life as it does get annoying if I have to charge my find on my way home in the afternoon. Don't mind if my battery dies when I get home but it must at least last to then.
Posted via CB10
This is just getting rediculous! I'm not going to even consider giving advice to any tech company! How hard is it to learn from your past mistakes improve on your strengths and then execute to the fullest. Put all your resourses into the company or fail. I'm a little tired of voicing my opinion only to see negative results. Good luck BlackBerry!
More contests, more giveaways, and prizes for the best fan-based posters, youtube videos, and whatever else is out there. Blackberry needs some MEME action to raise its profile. I understand this whole "professional" thing, but lets face it. Professionals want to laugh and have fun too. I think a bunch of cash prizes, giveaways, and other soft marketing campaigns like that would go a long way. I mean I haven't even seen any "we'll fly you to the (city) grand prix" or "win tickets to alicia keys in LA!" .
I think
1 get the word out and market bb10
2 get those apps!!!! Pay then whatever amount!
3 listen to customers and the consumers.
4 bring o's updates faster and bigger.
Posted via my white Z10. LG banter- blackberry bold 9900- Z10
+1^ on 1-4
Give YouTube access to the Hub to allow full YouTube Inbox capability there, and yes, update immediately the Facebook and YouTube apps to outperform with more functionality, you surely can make this happen.
Have another phone with a bigger screen (maybe same resolution) and then manage to make google play install directly apps in the phone without needing to sideload. That last one is the most important one and must be done whatever it takes.
Top 10:
1) Stock buy-back and go private so you remove all the negative "noise" from the comeback attempt.
2) You need make one enterprise server for both BBOS and BB10 so you are not forcing enterprise customers to make a choice. From what I understand there are now other viable security options that are available for enterprise customers. Don't force your existing customers to choose between new and legacy devices or open them up to looking at your competition.
3) If you do force them to make the decision you need to ensure all the apps they use on BBOS are available for BB10 and offer them trade in programs for their old devices. Again, if you are going to force to them to do a bunch of work they are going to look at all the options and solutions, not just a BB solution.
4) Pay Netflix and Instagram to write BB10 apps. This seems to be a huge issue with people on the forums so resolve it by either paying the companies to develop or hire your own guys and place them at these companies to write the apps. You are not going to get teens (especially younger stars that use Instagram as part of their marketing/branding) involved with you if you don't have a native app. While I know you can side load it, there are lots of users that don’t want to have to sideload apps. One of the reasons iOS is so successful is because of its ease of use. If I had to explain to my Mom how to sideload an app I’d shoot myself but I can easily explain to her how to go and download the app from BB World.
5) You want a steady source of revenue? Let me, a personal user, pay for BES like services so I can have dual profiles. One for mom and dad, one for the kids when they are using my phone to play games. Let me pay for data compression etc. I’d pay a couple of months for these services.
6) Even though BB10 is not coming to PB, at least fix bridge so my BB10 device and PB play together the way my BBOS and PB did.
7) Create the best productivity and business related apps in the game. If your comeback plans rely on business you need to have the best apps. At this point I have more games on my Z10 than anything. IT has proven itself to be a great platform for gaming but I am still searching for the business related apps.
8) Remove carriers from the update process. Everyone needs to get the updates at the same time. I look at what just happened to the developer of Blaq. They did an update and then because not everyone had 10.1 they had to scramble to make things work on 10.0. Here you have a great developer that all of a sudden gets flooded with complaints because the software rollout for 10.1 is so fragmented. They couldn’t just say update to 10.1 and the issue is fixed because that was not an option for everyone.
9) Marketing! People do not even know BB is still in business in the US…that is just plain creepy and an illustration of the failure in product marketing.
10) Ego, you can’t let your past successes lead to your failure. At one time BB was the “it” device to have. You need to realize that this is not the case anymore. It reminds of an athlete that is always around people telling them they are the best, if you only surround yourself with “yes” men and @ss-kissers, you lose perspective and will eventually fail. Doing things the same old way and relying on current BBOS users is not the path to success. Yes you need us, but you also need to have something that will woo people away from iOS and Android. Be innovative, stop talking, and start executing. I’m not a spec guy but if Android people like specs come out with the phone with the fastest processor, best camera, most RAM, more internal storage and still have the external storage. For iOS people that like pretty icons etc, make them! The new OS is great, but as we have seen with webOS a great OS doesn’t mean anything if you cannot get people to look at your device.
Your point 7 is exactly what I think. BB stands for productivity, that's the niche, thats where they should be number one. They could do it by developing the best productivity apps inhouse or pay developers do do it.
BB could initiate a contest for innovative productivity apps. BB has has everything in place to do it. A great keyboard, hub, flow, Cascades, and the invocation framework.
And when they focus on productivity, the direction for marketing is clear too. Show the super apps and use the term "productivity" as much as possible. BB and productivity need to be synonymous. Not "mobile computing".
With this strategy BB will not win the average customer, but a special kind of customer. And theire corporate customers. And that's good.
PS: Someone should write a summery of this thread. Lots of good points.
What is all this nonsense about Netflix and Instagram?
Does anyone actually use Netflix on their phone? If so I'd love to have their data plan.
As for Instagram, there are so many other apps out there that do the same thing (often better) that I struggle to understand the issue. When BBM is released for Android and iPhone the issue goes away anyway.
The problem with the net is that comment is cheap, and lots of people latch on to easy to repeat garbage without thinking it through.
BlackBerry 10 devices have well over a hundred thousand apps. If that isn't enough then what is?
If you download one every 5 mins during waking hours it will take you two years to complete the task.
Excellent post, +1K^, now, getting this in the hands of BB is another story :(
Absolutely, without a doubt, marketing. The better marketer, gets the better of the market. If you want consumers, market, market, market. Marketing on the front lines, at the providers, is terribly lacking, missing completely in some cases. Also, get with those front line sales reps who are Android, iPhone finatics and show off what you have and where you are going with this new OS. Many of them, have no clue, and if they express negatives, or what may be missing from your product compared to other platforms that their customers require, listen, take note and act upon it aggressively without delays. Get with the program, or get off the stage.
Also, target the big apps people have said they must have before even considering moving to BB, make them native to flow and function 100% with your OS.
Unless you have something else coming down the pike, don't forget and leave behind your Playbook users.
Think ahead of other platforms, take everything to next level, 'quickly', keep them guessing, pull the carpet right out from under them with 'rapid' innovation.
Just another indication that the price point of the Q5 at launch, is really going to matter to its success.
http://www.trustedreviews.com/news/samsung-galaxy-s4-mini-released-in-th...
Scrape off the excrement that are the financial analysts and economists from the bottom of their shoes then...fart in Apple's face and kick Samsung in the nuts!
That makes for a good start!
Posted via CB10
Fire Thorsten. He has no vision and the stock reflects that.
Get back to updating the Playbook! Bring the bridge back and update the OS. And stop posting off the loyalists!
Posted via CB10
If BB does (3), they would not be doing (1), unless they make (mostly) all BBOS apps available on BB10. Eliminating BBOS native apps that loyal customers used on a daily basis is absolute rubbish.
They are in the process of releasing a new OS, a new MDM solution, new phones, and new app world all in the past 6 months so they have their hands full already.
But, being a certified armchair CEO, my opinion is that they need to get more hardware out there at different price points to give BB10 more exposure. That's basically it. Nothing else can happen without more users.
BB is not Apple and cannot get by on one device, and they are not Samsung who can pump out 30 different phone models, so they will need to be selective.
Make sure the phones don't randomly reboot (?!?). My 9900 does it all the time whenever it's plugged in. Now some Z10's are doing it.
More apps is better than licensing the os to others. So the key is how to make the developer to be interested in making the apps for the BlackBerry 10 platform...
Posted via CB10
Marketing is very important..especially on the feature that can be used daily the most...camera or prediction keyboard...gotta show them the feature and not just on how the device look.
Posted via CB10
More apps, try getting the kids attention such as instagram etc..
Posted via CB10
BlackBerry has to eat some humble pie and approach Samsung and offer to license their bb10 O/S to them. Once this is done Samsung can then flood the world markets with the BB10 licensed O/S (this is a perfect fit as BB10 runs android/native software, a seemless transition for Samsung and break away from Google as Google will eventually make their own hardware too!). But this has to happen and happen now!! Great Leaders must make tough decisions and this decision has to be made now!
The concept is simple. Get as many smartphones with BB10 O/S in the hands of as many people as possible.
Why on earth would Samsung want to do that?
I have said this so many times in so many comments and forums.
Their marketing sucks! Frank needs to be fired! Need to hire real advertising companies that are cutting edge, and need to hire people from the outside looking in perspective. And please get some younger blood on that board!
BlackBerry just sold this many phones from mostly word of mouth from passionate BlackBerry customers selling the phone for them! That is pitiful! I should not have to let people know it is out, let them know what it can so, let then know why they might need it. That is BlackBerry job. Word of mouth is only for extra buzz.
Also, may I add BB10 is an awesome platform, but at the same time, I don't see BlackBerry swinging for the fences like HTC and their One. Specs do not mean everything, but what BlackBerry failed to realize is that specs are a marketing tool all itself. Quad core sounds better than dual, no matter if it needs it or not.
Margins are important, but really they should have concenetrated on having a product that sells itself so that volumes are sold. But they took the let's test the market with the z10 and Q and see how they do instead of swinging for the fences. If your back is against the wall, you better come out swinging!
They must also release the TAT! Everyone was excited when they got them and was expecting some cool things, but what we got was a very functional phone. Function is boring without exciting form! Some people stuck with BlackBerry for the function, but they sure as heck can't keep people with function or sell. TAT was held back, and now iOS7 will have these type of features built into their next OS! Smh Never and I mean NEVER hold back creativity!
I think they should have also made a phone that is truly cheap, $300.00 max. Make a true affordable phone. Make the best phone A10. Keep the Q and Z as high to mid level. Make the phone that true BlackBerry people wanted, big @ ss screen with a keyboard! We all saw the renderings done by BlackBerry fans, yet when BlackBerry came out with the phone, be honest, we were a little underwhelmed.
I could go on and on with directions they need to make or should have made, but one thing that I know and everyone knows is that BlackBerry gets my sh! t done! That is the marketing line right there that everyone knows. Have fun and get my sh!t done, BlackBerry.
They have made some great initial changes, but in this industry if you are not evolving quickly and innovating once in awhile, you are done. If I could see these issues from the beginning (see my marketing rants in the forums), what does that say about the leadership there! Time for them to get some fresh blood (experienced) and young blood (new ideas). That is what they needed to do and still need to do!
Posted via me on my Z10
Steve Jobs quoted Wayne Gretzky as saying, "I skate to where the puck is going to be, not where it has been." That is innovation. You can't just be playing catch up all the time.
Great one liner..
Improve th battery
better n stable hard wear
Lots of app especially high end graphics games n release dm on time not after every ios n android user gets it
Other Dan dese I'm pretty happy wit th new os n th camera
Posted via CB10
Don't think BlackBerry 10 needs a low cost sim free phone on the market?
Think again.
http://techcrunch.com/2013/07/01/first-firefox-os-phone/
Let's not forget firing Alicia Keys and actually hiring someone who advertises the products
Here's some advice:
Find out what the most popular apps are on the other platforms and do whatever it takes to bring them to bb10 natively. Make all apps searchable in BB world for the average person. no sideload 50,000 step crap. search and install.
I'm sorry that I do not have time to read everyone's comments but here are mine.
1. Thor is a great salesman but does the CEO HAVE TO participate in earnings calls? He puts his foot in it way to often for investors.
2. Are carrier relations as good as claimed? Only Verizon seems to be pushing BB. ATT and T-Mobile, not so much. Sprint will not commit to ANYTHING and is losing customers.
3. Why is BB10 not being licensed in the emerging markets, there are plenty of hungry OEMs willing to make inexpensive touch screen phones.
4. That's all for now, gotta work.
BlackBerry don't have any reliable strategic plan,
Alicia Keys? Formula 1 sponsoring?
Good sack go to School BB Marketing and start all over new!
Has anyone seriously looked at the economics of the BlackBerry platform? There must be some bottom line reason carriers and hence retailers prefer the other phones and promote them. BlackBerry takes a price for access to its system. The old os used to trim mail and certainly qwerty machines do not encourage high use of Internet. Why would they promote BlackBerry? Only for large corporate buyers who want effective e secure messaging. That's all.
Posted via CB10
People buy BB products expecting to get all they apps they can get on iOS or Android, are disappointed, and then return the BB devices. So the retailers don't push them. Why push something people are just going to return? The hardcore people who know about the limited app availability but will buy a BB device anyways are the people that will buy a BB device...and those people don't need to have BB promoted to them. It's all about the apps.
Agree... Please for BlackBerrt update OS 10 quickly !
Posted via CB10
Not because of creative director but because of lack of applications and hardware power. My device z10 had heating issues bother me everyday. This is the main cost people not buy blackberry device
Posted via CB10
Heating issues means the device either has insufficient processing power or a hoggy, inefficient operating system. If your heating issue is due to the former, there's nothing you can do about it. If it's due to the latter, then BBRY needs to update and streamline BB10. Don't hold your breath.
Make BB10 devices truly laptop replacements. Improve delivery schedule of OS updates. Support Miracast and USB host mode for all mainstream peripherals NOW!.
And STOP making promises that can't be realized, please!
+1K^
Bring Back Push to Talk, Don't believe the media hype that a celebrity will bring back your product! Dont waste your money, never will be an Honest Representation! I'll take blackberry any day over Android!
Marketing - Justin Bieber for his Bielibers :p
CEO - I think Thor is just not a right candidate. His comments on the extinction of tablets proves that he fails to understand what consumer really wants and explains prematurely ending the life of the PB. A vote of no confidence against him should share price drops back to its record low of USD6.22 per share
BB10.3 - Partition phones to run both BB10 and Android?
That's not a bad idea...Samsung is releasing a tablet this year that will run both Android and Windows 8...I suppose the same could be done with a phone. Would need to have double the built in memory to store two operating systems on the device, though.
I think they should start pushing the heck out of electronic wallet transactions etc.
Push for the adaptation of things that they can do that other phones, or iPhones, cannot do.
I should be able to go to major stores in Toronto and buy things using my phone only.
Try getting that working and build out from there.
1. Push updates without bothering to get approval from carriers. It works for Apple. it should work for BlackBerry.
2. Open up the device so that one can install applications without going through the AppWorld. I'd like to install applications which have not yet been released on "the market" or might have been pulled because of some silly restriction (for example OpenWhatsapp/Wazapp).
3. Start selling on more markets, i.e: Sweden... Hello?
4. Less Cascades more Qt, thanks.
BlackBerry has to get a tablet or two. It's an ecosystem and branding thing.. plus fill in a few apps - people use them. Add a little extra battery life and a lot of marketing and we're good :)
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I do not want BB to fail. Pricing is a big factor which is keeping me away from a new Q10, I wish to join the BB10 club one day, and give my humble servant Bold 9700.
Apps like Skype, Pocket, Google Maps is something we all need as soon as possible.
I don't agree with competitive pricing they need to rethink there 6 model phone range.I think the Z5 and Q5 need to die they are just a waste of money in long run.
They need to take this app thing tremendously serious.Having certain apps available would of covered up the carrier update issues and a whole bunch of other stuff.
Marketing needs tremendous work stay away from the artsy ,concept garbage show real things.Dont know what alicia keys does.But if they wanted an ambassador should of got one of rev run or russel simmons,or Diddy who is educated,and knows how to market well.He could of gave BB a whole bunch of marketing idea's and even pointed BB to the right marketing firms.
So much wasted potential just sad its like BB not even putting up a fight.
"5. Advertise like mad" - TBH!
When i show friends at work what my Z10 can do they are surprised, but never consider making the switch. The main reason, apps. Anywhere you look you can see an ad that shows "get our app, available for apple and android". Until that also shows BlackBerry, most people will not switch and will remain thinking BlackBerry is down and out.
Posted via CB10
Yup...
Also make a slider with a screen the size of the z10 ana keyboard the size of the q10
Produce a 10' bb10 tablet to drive app development... i dun take much notice of apps personally but it seems like most people do so a big tablet is the way to go ... make it a 1920x1080 res so all the apps go straight from the phones to the tab
Also when BBM goes cross platform, the z10 keyboard should go with it
Posted via CB10
Fire all Non-enterprise-related US personelle; time to really right size the business. Take the listing off the Nasdaq pronto, weekly options are killing it. List on the NYSE and LSE and probably Singapore. That would cut down on large amount of negative news. Then just keep working hard.
Posted via CB10
Who the f*ck is Miley Cyrus? Or the b*tch named Kardashian? You Americans are so poor cause you can think only in the range of the borders of your own nation! But (thank God!) the rest of the world didnt think in the american way and not all people of the world have a small horizon educated by MTV or Pokerdotnet...(Cliche- yes I know)... The only person I know which works international is Obama! Who cares in Germany, France, Russia, India, Nigeria about Miley Cyrus? Advertising has to work global!
BlackBerry has to advertise more offensive, aggressive and not so plain. Customers want to purchase a cool device which contains the possibility to have much more sexual intercourse than last year (carrying an unsexy android-phone or an iOS-Phone which makes you infertile!). The customer is emotional and the advertising has to be emotional... Nobody of the iOS (infertile Optional Scientologist) users bought an iPhone cause of its outstanding specs- they want to have sex (the first tim in life...not alone....same species if possible) by showing their apples....
Harsh and cruel but true. There's an entire planet out there eagerly waiting to spend money and Blackberry only cares about America and Far East
There is definitely synergy in having a phone AND a tablet from the same company, so creating a BB10 tablet will increase phone sales as well.
Yup..but what is their actual reasoning behind no tablet? Some have actually come to agree with him on this, but why?
Our business here has an app designed specifically for it, for tablets only, not designed for phones, and not for Blackberry, only Apple and Android tablets. They won't make one for Blackberry, unless there were more Blackberry tablet users, so there goes more cash into the hands of the competition because the competition is willing.
Please... seriously look into your application development!
Posted via CB10
BlackBerry needs to get their shit together before all hell breaks loose.....their hardware in z10 is inferior to other competitors...but then BlackBerry was never really about the hardware....but there's simply too many problems with the bb10 software....look into it and fix it pronto....else nistradamus predicts a downfall it can hardly ever recover from.....amen
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Everyone knows Lindsey Lohan, give her a free blackberry and let the media do the rest free of charge.
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Com'on guys? BlackBerry's Battery life is bullshit!!! That's d major problem.
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Focus on competitive and affordable prices.Software Update should be fast and good.Apps like instagram, path, line and again trends should be provided as soon as possible.It is very important for users.And remember when other countries sales slumped blackberry, Indonesia still loves blackberry with users reaching 40 percent and keep up with the newer blackberry 10.Keep cheer up n good work!
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Where did my comment go??
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Blackberry all Q10!!
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Oh...and DO the right thing for the PB owners that bought since the "bb10 is coming to PB" promise.
For the rest of us PB owners...I'd be happy with a native BBM that didnt require bridge.
But have faith y'all, this is only the beginning.
W/my Q10 that needs 10.2
I love my Z10 and have used every single platform and new device and ill tell you what, I've tried some amazing AMAZING devices. But I keep going back to my Z10. It's just my opinion so anyone with negativity they want to throw I can really care less. But I do agree with one big thing from the readers here. BlackBerry need to flat out listen to their consumers. Their distribution channels will sell it either way but they need to REALLY LISTEN to the consumer. Without the consumer, they have no product and they whill "Loose the Game" if you will. As far as apple is concerned, I think they are amazing and have amazing products. I do know is that they also listen to their consumers and will attest to that. And look where they have gotten. BlackBerry really can make a HUGE turnaround and impact on the market. They do have a great product in my opinion. Software and hardware. Combined together they can really become a BIG THING again. They just need to listen to the consumer for a little guidance. With insight to the consumer wants and needs in a device and platform, they can truly make their good product and name STAND OUT AGAIN! I'd like to see them attempt to make their updates available to the majority as they become available and through BlackBerry Link. Apple is great for this and and so can they. BlackBerry in my opinion isn't dead, but I agree, they are taking their time and time, in their case, must be used WISELY.
Posted via CB10
Yes, like the gaming industry, get the consumers involved from the get to in design, listen, take notes, quickly respond to issues and yes, get those updates out, be highly responsive, and to it through Link, completely agree.
Blackberry needs to push a lot of marketing if they want to be recognized!
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Blackberry needs to update all bb10 phones to 10.2 immediately, they need to charge less for there devices, advertise like crazy, and also use big brand names in the advertising!!
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Hire Charlie Sheen, BlackBerry and Charlie can implode together in a night filled with hookers, debauchery, and drugs....all that to mask the pain of what's really going on at BB...
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Update BB10 faster..? Ya think? Like get on with it for christs sake!!
As for advertising..BIG TIME. I get weekly flyers from all the big box electronic stores - have yet to even see Z/Q10 devices even offered let alone prominently displayed. Same seems to go for Telus/Rogers stores...No one using BB10..they've all got droid units seems like.
Need to change that.
Lets get BBM going on the other OS - You,ve been talkin bout it long enough? Sign the deals!!!
Comon BBry...
W/my Q10 that needs 10.2
Wow. Apple was a nobody in their market for like 2 decades to the point where their biggest competitor had to bail them out financially, while BlackBerry has 3 bil in the bank and the best mobile platform period and it's less than a year old, and there is panic over results covering 3 months of business to the point that we have to engage this panicked mass and make them think their feedback is going to be helpful or needed?
Smh.
Sent from my iPuh-lease-as-IF
The panic is BB's perspective of becoming irrelevant quickly. Yes they have cash and 3 billion seems like a lot, but if the perspective out there is that BB is not going to make it.. No one will invest in their products. If that's becomes the case, they will burn through that cash in no time and they will cease to exist. That's why they need get the traction now.
Wasn't that during a time when technology wasn't moving at the pace it is now though? Today, one must be rapidly responsive or be left in the dust.
Point Number 7
Stop lying.
Alicia Keys association shows how far out of touch they really are. It's an odd move by some middle aged corporate types. BlackBerry needs to hire a real advertising team. Take a look at the new Lexus commercials. Now that's a way to market a product.
Posted via CB10
Yes, they have got to come of age in their marketing, and wow people, aggressively where they migrate.
Stop counting on me and other loyal BlackBerry users as your marketing plan! We as individuals can only do so much - and as far as that goes, stop counting on CrackBerry to be only ones showing what BB10 features are!
Marketing: BOOM - Bust Out Ongoing Million$.
Posted via CB10
I hope BlackBerry will review all of the comments on this thread as there are some really great suggestions from everyone.
Two more suggestions:
1) Move up timelines: BBM should go cross platform at the beginning of July to attract people to the BlackBerry brand. The halo device (A10) should be launched at the beginning of August for back-to-school.
2) Allow orders of unlocked phones directly from BlackBerry. These unlocked phones could be exclusive models, released ON TIME, and updates pushed out directly by BlackBerry. Set up stores within stores at Best Buy and within other high traffic stores where people would shop for electronics. Staffed by BlackBerry sales force who are given good training, and given good incentives to sell.
3) Future OS updates and features should be marketed.
4) I don't care how many Fortune 500 companies are implementing BES10. What I want to know is why that number isn't 100% ?? Why is it not 100%??? Figure it out. Are they staying with BB7? If so then BlackBerry needs to help them transition. Are they using a different MDM for BYOD? If so then show them the benefit of switching to BES10 to manage BYO devices. Have they not switched over to smartphones? I would imagine a Fortune 500 company would already have data management but if they don't, then these companies are ripe for the picking and should be the easiest sale for BES10. One company at a time. Go figure out why each company is NOT implementing BES10, and offer them no excuse to refuse such a secure, scalable, manageable platform.
Ok, that was more than 2 suggestions.
Deliver the wow! Now.
Posted via CB10
Bring back classic features from BBOS to BB10. Everything. I think they weren't left out on purpose they just didn't have time to out them in in Jan.
Fix all the small little things like contacts, copy and paste (options should pop up once you select!)
Add even more things that iOS and android don't have.
Clean up app world at some point once they have the big players on board. Numbers matter but so does impression.
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Grrrrrrr meant
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Meet you guessed it
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Promote OS10 as New Reborn BlackBerry.
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MY biggest issue is waiting on OS updates which I may ad I am still waiting. You guessed USA. With that said apps would be nice. But my Z10 or Zed 10 is good outside of that.
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I agree with above posters work round the clock and bring in people like Bieber and Kardashian which are popular. I don't know who makes decisions are BlackBerry.
ChannelX C000D3759 We review channels
If I were a BlackBerry executive I would have been working or brain storming during the long weekend instead of vacationing in a cottage. Desperate times need desperate measures. They need to execute fast, on time and effectively.
ChannelX C000D3759 We review channels
Try very hard to licence bb10 os....
Around the clock focus to get os 10.2 out on z10 and q10 and q5.
Sell q5 at cost...get massive sales and market customer base in emerging countries.
Make sure bbm cross platform is amazing!!
Release an amazing A10 before christmas.
Posted via CB10
Yes, A10 is going to have to be several steps ahead of the competition, mind blowing to say the least, and they'll only get there with paying serious attention to consumer needs, wants, input, and if they ignore it, it won't fly.
Work around the clock to get 10.2 out!!!!!
Whatever it takes!!
Sell q5 at cost... get mass sales out in India and Se Asia etc....
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Cost hell...make it a loss leader....GIVE THEM AWAY
BB 10 by itself is not enough to get people to "switch back".
Apps Apps Apps. And by Apps I mean whatever they have on their other phones right now.
Posted using Z10 via CB10 on the Fido network, Toronto.
as I was reading the comments I came across some of the people to promote blackberry. I know I will probably catch flak but here it goes. Everyone saying miley cyrus and other celebrities. Well I posted earlier that Alicia keys is a joke for blackberry. The two people I would go after who I don't care about at all and everything they stand for but the mass population follows is #1 Justin Beiber who could bring in all the teenagers, but blackberry would have to get instagram and vine as he posts his intoxicated videos to his teeny boppers. and # 2 Kim Kardashian. My Wife used to watch them all the time and I have seen it a few times also and every time they are on the phone its a blackberry. I know that most people hate the kardashians but look where they are. people who hate these people follow them like drones. Back in the old days of crackberry when they posted photos of celebrities who was always there? Kim Kardashian. Even though I despise them both you will get the majority of people. The younger crowd with bieber and hate to say this but as a business family, the business world! maybe some aspiring reality stars also!
Yes, sadly, it seems, especially in the younger crowd, copy what they see their 'idols' do, so sign the 'idols', get their followers.
More softwares updates!!!
Posted via CB10
+1K^
Yes, you claim a powerhouse OS, bring it....and not by snail mail method, but in the rapid fire of the tech world today, tomorrow.
And drop the damn price, BB won't move any Z10s for $199 on two contract here in the US. Not especially if the HTC One and iPhone is going for cheaper. I guess common sense isn't common.
Afraid not friend.
Only "Collective Dumbness" prevails in this world.
I think Karl Denninger posted a very concise plan of attack on his blog:
http://market-ticker.org/akcs-www?post=222270
Mark it ++1K^^ - Great marketing suggestions, and they didn't even put all their ideas in the blog...
They have to carry on doing what they're doing. Except maybe they'd better start advertising BB10 in the US instead of relying on disinterested or disinclined carriers.
The only people "disappointed" by the results are the people that are too dumb to hear what they're told by the CEO.
Thorsten Heins predicted the sales numbers and guided caution at the last results announcement.
And he's predicted a loss for the next quarter. (But there'll still be fools who believe otherwise).
This is all part of the rebuilding of the company. If you're long BlackBerry, then do not expect to make an instant profit. It's not going to happen. Sell up and go follow some other stock.
Now if you're asking me what could they have done better in the past - that's easy.
They could have released Dalvik on QNX and supported BB7 on Dalvik - their 40,000 Java developers wouldn't have had to change tack and they'd have had BB10 product to market a full year earlier.
They could have enabled BES10 to support BB7 devices and made the server a straight upgrade rather than making corporations decide whether they want to move to BB10. (One of my clients has already decided not to bother with BB10).
And they could have learned from earlier mistakes and not relied on US carriers to push BB10 following the launch (they're clearly being fooled by AT&T and Verizon at least).
I agree with you. BES10 should have supported BBOS 5, 6, 7 out of the box.
Then eventually with each successive version, BES10.1, BES10.2, BES10.3 etc., gradually drop support for older versions of BBOS, or at least drop features.
Along the same line, BB10 should have supported some BB OS apps.
BBOS and BB10 are so divided.
Marketing, Marketing, and Marketing.
Saw Apple's and Samsung's ads?? Copy that!
Posted via CB10
I think we can all agree that app selection was single handedly the killer of the PlayBook. And I predict that BB10 will have the same fate if BB sits back and lets the same thing happen. BB needs to get in the mindset in that if they cant land a big name app then they need to find an equivalent alternative. No Instagram?? How about something like Snap Chat? Or Vine?? Or how about implementing those ideas right into BBM?
And BB please don't launch a watered down version of BBM when it goes cross platform, just go full in at launch.
Have you seen BBM Channels yet? Somewhat better than Instagram. And shortly iPhone and Android users will be able to use BBM.
BlackBerry isn't sitting still but they won't launch substandard product with their new CEO. And he's right.
How is every BB10 device not a substandard?? For the price range BB10 is inferior to all most everything it competes with. Just my opinion.
I have checked out channels and I like it but I feel like its too big and too much to take in. I really don't think it will go viral, Twitter and Tumblr are way better.
You're entitled to your opinion of course. But in many respects the Z10 is light years better than current Android and iOS devices.
Largely due to its vastly superior multitasking. Problem is that is one of those things you don't notice until your need it. Check out this link for a few examples...
http://market-ticker.org/akcs-www?post=222270
Channels is simple enough once you get into it. I imagine Instagram has people scratching their heads for a few minutes when they first encounter the app.
Has this been forwarded to BB?
Forwarded...
Your going to have to expand for me how the Z10 is light years better than every phone out right now. No offense but after reading that article I don't really have a further desire to go out and buy a Z10 over an HTC One or an iPhone especially if the Z10 is going for $199. All phones now-a-days have good enough RF service and are fast on LTE. The HTC One has a very similar feature to BBs Time Shift but has a much better lens and takes better picture, besides I don't think anybody is really going to buy a BB10 device specifically for that gimmick. BB also isn't the only OS to offer Excel etc.
BB is truly on its last leg and if it wants to stay in this game they'll really need to make a device that is undeniably superior to every device on the market in every single way. They've pussyfooted around long enough.
I'm sorry but I can't go through 500+ posts. Personally I'd like to see them kick the US carriers' assets. They are dragging their feet and not supporting the new devices with knowledgeable sales people. I lay this at the feet of the US carriers.
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I'd love to see them pay developers at least 100k for developing native apps for BB10, just as Microsoft has done.
Regular and universal OTA updates are a must, regardless of carrier politics. I as a customer would really appreciate and value the company more should they begin to do that. OS fragementation would not be found. Updates should include features that will further enhance this awesome BB10 experience.
Amazing hardware made from the finest materials would be amazing.
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An indestructible graphene phone, with underwater camera?
They need to twist arms and get the major apps. That's the reason sales are underwhelming is folks generally won't switch because of lack of certain apps. Period. So all of BlackBerry focus needs to be on this. BlackBerry has made great strides don't get me wrong, and personally I'll wait for ever but others who are not tech enthusiasts will not.
Posted via CB10
7 things:
1) BBRY needs to stop announcing things and then release them SIX months later. That's like an eternity in today's fast pace mobile age. Examples: Q10 many countries still waiting, BBM channels... still waiting..., cross platform BBM... still waiting... Android 4.2 Jelly Bean runtime... still waiting.... BES 10 was announced so long ago and only just finished the testing phase. Still waiting... for the ability to manage Android and iOS. Waiting... Still waiting for a halo device (A10). Why do we have to wait until the end of the year for this when the technology is available now ? Waiting for... Mobile computing... still haven't a clue what this is all about... and the role BlackBerry will play.
2) Do a better job in helping enterprises running BBOS transtion to BB10. And do it NOW. Because BES10.1 doesn't support BBOS, companies will need to run two servers in order to support the new BB10 devices. Most companies don't want to run two servers so they are either sticking with outdated BBOS6/7 or abandoning BB all together. This needs to be done NOW, before Z10 and Q10 hardware get old. Otherwise we'd be back to enterprise employees carrying two devices because BlackBerry has become dated compared other platforms. Which would put us back to where we were two years ago. Speaking of two years ago,
3) Learn from the past.
4) Plan for the future.
5) Better marketing. BlackBerry's marketing needs to be improved. I don't like ANY of their current commercials. None are very effective in showing off how BlackBerry's features are not gimmicks. In a 30 second commercial spot they probably stitch together about 10 different clips that jump all over the place. At the end of the 30 seconds I would have seen all the BB10 features then forgotten everything I just saw cuz they all zipped by so so quickly. BB ads need more Focus!! I see BlackBerry trying to put ads everywhere, but nothing is targeted. For example the Much Music Video Awards commercial, targeted at teens, showed BB's ability for task management and getting things done. Duh, teens don't care about that. They want super fluid access to Twitter, Facebook, BBM, email and SMS (i.e. the Hub). They want instant sharing of photos and videos in one fluid swipe. Show BB can do that !! They want to comment on their friends' pics and videos in one swipe. That's what the ad should have communicated about BB. Getting things done, superior security, speed, ability to integrate with existing infrastructure. That should be communicated to the Wall St. / Bay St. crowd. BBM Video should be targeted at grandparents. BlackBerry needs to show there's something for everyone, not put out generic ads everywhere and hope that the target audience will see the 5 second clip within one of the 30 second commercials that interests them.
6) Better execution and shorten timeframes. The roll out of the Z10 and Q10 dragged out for way too long. Updates to 10.1 is taking way too long. Updates to 10.2 MUST be faster. Work with the carriers to push this out as soon as it's available.
7) Fix the image in the USA. Most of the media clips I see when BlackBerry makes the news show outdated Curve, with the trackball, or the old 9000 model with the trackball. They make BlackBerrys appear as dinosaurs. Produce some nice media clips of BB10, Z10 and Q10, stock photos and videos with close ups, and give them to the media free of charge.
I like a plan of what you had to say.
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Dammit, that was supposed to say "a lot of what you had to say "
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QNX team, now we have seen your power, now let the design team come up with a smooth phone and QNX make it happen.
First Quarter Financial Results: of all the numbers that bother me the most is the 4 million lost subscribers. Either they all died or more likely went with another phone. Shame on BlackBerry. You have killer phones now and failed to convince 4 million of your followers to stick with you. If you had just convinced a quarter of these defectors, you would have crushed Wall Street's best street projections. Stop the defections now, and you will be in great shape. Marketing and everything thing you do going forward, should focus on your existing users. Forget about those who have already left you, they are collard with new 2 year contracts.
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I'm not to sure if they lost 4 million users exactly. I think the number is like 1 million. Subscribership is based on BIS accounts and since BB10 devices are not tied to BIS then the 2.7 million users won't register as subscribers so it'll look like a huge loss. I think that why BB said at the quarterly they're not going to report subscribership anymore cause it's not a viable metrics anymore, only phone sales just like Apple and the other mobile device manufacturers do.
Bad Strategy to launch BB10 devices with so few app., that was the BIGGEST mistake
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how do you suppose they do that? wait til developer create them and then release it... all while developers wait on their 'investment' to happen once BBRY are happy that they've got enough apps?
Just like every new eco-system, they don't magically appear. whether its a new console or when google first released their tablet
Unfortunately, delay after delay of bb10 didn't help but the way BBRY approached developers was the best way. If you've paid any attention, BBRY launched their new eco-system with the MOST apps than any previous mobile platform.
There's only so much pushing at developers doors and giving them a huge amount of cash isn't always an option. A developer should really see the platform as viable and BBRY can only do that if they release their devices on time and keep up with the market
"Bad Strategy to launch BB10 devices with so few app"
They had over 70,000 at launch and over 100,000 when it launched in the USA.
Have you worked your way through them all yet?
first off they need a new tablet that runs bb10...
and if we have learned anything, price sells things...stop pricing thing like apple. no on except the die hards will buy them. at $500 the playbook flew off shelves once they dropped the price. start down there or in the mid point...
come out with phones that are leading in specs. not behind..
the more product you get into consumers hands the more devs. will develop apps the more product you will move... don't know why that is so hard for berry to understand..
if they would have priced the z10 in the $275-375 they might have sold a lot more. people might have been more willing to try the new bb if they could buy it out right cheaply instead of being locked in to a 3 year deal if the phone sucks..
They should ditch BB OS.....can't go backward. And the next Qwerty device should have physical buttons i.e call, end & trackpad. Without them, it ain't blackberry. Adding extra row above keyboard is possible even in current Q10 if they move screen up to ear piece.
Push out the updates a lot faster!!!
Fix the bugs and add new functionality! We can't wait until end of summer for os 10.2....
Work crazy overtime but get the updates out asap!
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Every thing from the post above should be taken in to consideration. As well mostt important to me is the post from a day ago. Of the playbook being put to rest. I am a current user of the PlayBook. And to here great things of the q10 aa business phone. To kill one of the main thing that can benefit the new phones is stepping up the game with the new phone being compatible. And not letting the PlayBook go to its death. This is a main issue that may lose me as a customer and into a apple IPHONE user
I have two Playbooks. Have to say they work pretty well with their current OS.
I'd like to have seen BB10 on the Playbook, but not if it kills the performance. BB10 needs more than 1Gb of memory.
If they could drop the BB10 browser onto the Playbook I'd be happy.
BTW, I love this community.. if BB listens to nothing else other than the comments in this article .. they will have a hit with BB10. Great comments all around CB members!
Now BB .. what are you gonna do about it now for the next quarter and beyond!?
Better battery life like come on the z10 is 1800 mAh battery and the q5 your low end device is 2100 something mAh smh i have high hopes for blackberry with the A10 hopefully it sports a 1.9 or 2.0 ghz quad core processor
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