The above video is a new promo from RIM that shows off the latest BlackBerry 7 devices and is actually pretty well done. It gives you that feeling that you want to own a BlackBerry and be part of the "BlackBerry Family" by picking up one of these new devices. I actually like this ad quite a bit and I'm not sure why RIM doesn't take the same approach to commercials here in the US, Canada or other parts of the world. As I've said many times before, RIM has always been a bit subpar when it comes to showing off the features of devices, so having an ad like this would be a great morale boost of sorts. It doesn't dive into what the device can actually do, but it give off that "happy frappy" feeling of owning a BlackBerry. What do you think? Would you like to see more ads like this across the board? Let us know in the comments.
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New 'Action Starts Here' commercial for BlackBerry India - Will you be singing along?
We posted just the other day detailing how Research In Motion were kicking off a new campaign in India with the slogan 'Action Starts Here'. In conjunction they have published a new TV commercial which is clearly bound for the region and it is very different to the recent commercials we have had here in the UK over the past few months. Those took on a new format but this new one seems...
BlackBerry India advertising campaign calls for action in a very good way!
Looks like RIM India is kicking off a pretty heavy advertising campaign, having taken out a full two-pages in the Times of India newspaper. We know relations with the Indian government haven't been the best for the past few years but looking at the advertising happening here it's pretty clear RIM wants to own the market. RIM hasn't, shall we say, always been the best at marketing but...
BlackBerry KEY2 LE will be available in India starting October 12
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Optiemus targets this quarter for two new BlackBerry devices in India
Although the BlackBerry 'Ghost' and 'Ghost Pro' have appeared in leaks, some additional confirmation of their eventual arrival has now been confirmed by BlackBerry licensee Optiemus by way of Hardip Singh, Executive Director at Optiemus in an interview given to Digit. We are going to come out with a whole range of models starting with two this quarter. And during the year, we have...