At the recently-held BlackBerry Alliance Summit in Rome, Italy, I had the opportunity to listen to Gavin May, UK Business Development Director for Sage, speak about the impact and opportunities that mobilty represents for enterprises. Put it this way... it's one thing for an organization to hand their employees each a BlackBerry and say check your email when you're out of the office and it's a whole other (and much better) thing for a workforce to have access to exactly the right information at exactly the right time in exactly the right format to conduct and stay on top business from anywhere.
To help drive home the message of how enterprises can use mobility to improve efficiency and productivity within the enterprise, Sage enlisted the help of two super heroes to help build awareness of their Sage SalesLogix Mobile for BlackBerry solution. Be sure to check out the video above entitled Kick Off as Steve and Larry show up at a sales conference and spread their message. There's two more episodes below (check em out - gotta love Steve and Larry!). Definitely an innovative way to market an enterprise mobility solution. I wonder where Steve and Larry will head to next?!