While we wait for BlackBerry 10 phones to hit the market, RIM has to keep pushing hard to sell BlackBerry 7 Smartphones around the globe.
In the land down under, BlackBerry Australia is trying something a little.... ummm.. different with their Wake Up Be Bold campaign, that got off to a slightly *awkward* start with a flash mob at an Apple store gone weird. Though if you measure the success of a regional marketing campaign in terms of getting a lot of global attention, maybe it's actually doing quite well. Hit the link below. Sound off in the comments. I can't wait to read these ones. Lol.
While I'm not personally a fan of the Wake up concept, I gotta say I do like the notion of Do Different that they drop into the website's dialog. Who cares about Thinking Different? It's actually Doing Different that matters.
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Twitter announces new controls for conversations, available globally now
Twitter has announced that it is changing the way conversations work on Twitter, bringing more control to users so as to make Twitter safer and more comfortable.