Here's a cool way to do up the launch event for a new smartphone... Telus made official their BlackBerry Curve 8350i by holding the press event on location at AIM Autosport, a company (they race stuff fast stuff across North America) that takes advantage of the Push to Talk services offered by Telus' MIKE system. Sweet. If you have 10 minutes to kill, it's a good vid to watch. Low key, but honest. Kudos to Mobile Syrup for doing a good on-location recording job.