INVERNESS, Fla., August 22, 2007 – Smartphone Experts (SPE), an e-commerce platform and smartphone accessory development company, has bolstered its portfolio of smartphone community sites by acquiring CrackBerry.com, a popular BlackBerry site. Having a community site tied in with BBerry.com, the BlackBerry accessories store that opened in June 2006 allows Smartphone Experts to provide BlackBerry users with a one-stop shop for all their needs.

“In a way CrackBerry.com and BBerry.com have followed a parallel track, reaching out to the continuously growing number of BlackBerry owners,” said Marcus Adolfsson, president of Smartphone Experts. “We are excited to be joining forces with such a strong team dedicated to helping BlackBerry users get the most out of, and now for, their devices.”

“The acquisition by Smartphone Experts means that we are are now part of a family of smartphone community websites,” said Kevin Michaluk, founder of CrackBerry.com. “I am proud that CrackBerry.com is becoming SPE's flagship BlackBerry-focused community site, following in the footsteps of such well-known and successful sites as TreoCentral.com and WMexperts.com.

“The winning team at CrackBerry.com has done an amazing job of building such a vibrant community that has been a favorite in the media, both traditional and online,” said Dieter Bohn, vice president of communities for Smartphone Experts. “We are excited to work with their ‘Crack Team’ of writers and moderators to deliver the types of news, reviews, first looks that will continuously ‘wow’ and inform BlackBerry users.”

Financial terms of the deal were not disclosed.

About BBerry.com:

BBerry.com is a one-stop shop for BlackBerry accessories. Along with offering all original Research in Motion (RIM) add-ons at competitive prices, there are also dozens of custom-designed cases in a wide variety of styles (holsters, skins, form-fit, pouch and hard shell). BBerry also offers travel chargers, car chargers and a selection of corded and Bluetooth headsets, including the BlackBerry original lightweight headset. Plus, the Site has a convenient product locator that makes it easy to quickly identify compatible accessories for each Blackberry model.

About Smartphone Experts:

Founded in 2002, Smartphone Experts is a leading online retailer and manufacturer of smartphone accessories, powering a growing network of e-commerce stores that offers a wide selection of products, rapid fulfillment, and knowledgeable expert support. The company also operates several smartphone-centric online communities, which offer everything from editorially independent news and reviews to discussion forums. 
  
Recently rated the fastest growing retailer in the annual Inc 500 listing (ranking 37th overall), the company’s online properties includes TreoCentral.com, PhoneDifferent.com, WMExperts.com, CrackBerry.com, BlueShop.com, BBerry.com, and QDepot.com.  More information is available at www.smartphoneexperts.com.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

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For more information, contact:
Annie Gladue
Jedemi Communications for Smartphone Experts
415-302-8990
[email protected] 

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