under armour


Under Armour buying Endomondo and MyFitnessPal


Sports apparel company Under Armour has announced plans to acquire two fitness-themed apps, Endomondo and MyFitnessPal. The two deals, which is scheduled to close before the end of the first quarter of 2015, will cost Under Armour a total of $560 million, with $475 million to acquire MyFitnessPal, and another $85 million for Endomondo.