under armour

Endomondo

Under Armour buying Endomondo and MyFitnessPal

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Sports apparel company Under Armour has announced plans to acquire two fitness-themed apps, Endomondo and MyFitnessPal. The two deals, which is scheduled to close before the end of the first quarter of 2015, will cost Under Armour a total of $560 million, with $475 million to acquire MyFitnessPal, and another $85 million for Endomondo.