The 'Action Starts Here' campaign seems to have been a big hit in Thailand
You may remember that back in August, BlackBerry launched the new brand campaign around the concept of "Action Starts Here". For the past 3 months, BlackBerry has been inviting locals in Asia to join the revolutionary digital campaign by taking action, realizing their dreams and making their world a better place. Consumers were challenged to set a goal, make and complete the pledge via...