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Message from BlackBerry CMO Frank Boulben on the BlackBerry Super Bowl Commercial

Message from BlackBerry CMO Frank Boulben on the BlackBerry Super Bowl Commercial

BlackBerry just uploaded a second version of the BlackBerry Super Bowl commercial to youtube, this one with an introduction by BlackBerry's Chief Marketin Officer. Frank Boulben intros the ad spot by setting out the objectives: to let America know that BlackBerry is back, and to let them know that BlackBerry 10 is worth checking out.  Read CrackBerry's Behind the Scenes Look at the...

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Talking BlackBerry Super Bowl commercial and upcoming Keep Moving ad campaign w/ Chief Marketing Officer Frank Boulben

Talking BlackBerry Super Bowl commercial and upcoming Keep Moving ad campaign w/ Chief Marketing Officer Frank Boulben

Talking to Frank Boulben about BlackBerry's Super Bowl commercial via BBM Video Chat As I hit publish on this article, approximately 111 million people have just witnessed BlackBerry's first ever Super Bowl commercial. Opinions will surely vary, but personally I feel it was a solid way for BlackBerry to introduce the BlackBerry Z10 to the U.S. market. Stepping beyond the standard...

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