Samsung Galaxy S3

Is that a Samsung Galaxy S3? BlackBerry needs to make sure they don't pull a HTC

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The Mobile Nations World Tour continues...

The need for differentiation in full touchscreens
People keep thinking my HTC One X (right) is a Galaxy S3 

The 2012 Olympic Games are coming to an end this weekend. Every spare moment I've had over the past two weeks I've turned on the tv to watch the awe-inspiring performances of some of the world's most amazing athletes. At the same time, I've also sat in front of the television in awe of Samsung. Without exception, every single time I have tuned into London 2012 action, I have also seen a commercial for the Samsung Galaxy S III (S3). I don't know what Samsung's marketing budget was for these games, but I'm guessing it was astronomical.

Whatever Samsung had to spend though, it seems to be working in terms of building recognition among "regular people" for their new Galaxy S3 phone. So much so in fact, that since the Olympics have started that people are even recognizing non-Galaxy S3 devices as the Galaxy S3. The prime example? My HTC One X has a serious case of mistaken identity for the S3.