Research In Motion

Research In Motion vs. BlackBerry - Which name is better?


A few days ago, BlackBerry CEO John Chen sat down with Bloomberg to discuss his briefings with the White House, MDM and most notable for this post, the changing of the company name from Research In Motion to BlackBerry. Chen noted he liked the name Research In Motion better but alas, was not there when the change over happened so he wasn't able to weigh the pros and cons of it all.

Goodbye RIMM, Hello BBRY! - Research In Motion ticker change happens Monday, February 4th


Goodbye RIMM, Hello BBRY! - Research In Motion ticker change happens Monday, February 4th

Although it was only announced at the BlackBerry 10 launch event in NYC, the formal name change from Research In Motion to BlackBerry has been happening rather quickly. In fact, the changes have already started in Waterloo as the old signage is being replaced and new BlackBerry logos are going up. No transition like this is fully complete though, until the stock ticker name changes over and come February 4th, that's exactly what will happen.

RIMM will no longer be used and in its place, those looking to check in on their stock will have to hit up BB on the TSX and BBRY on the NASDAQ. Arguably, the change should have come long before this but no matter how you look at it; we're witnessing a small piece of history here in the making. If you're looking for the full press releases on the matter, we've got it down below for you all to read through at your leisure.

Research In Motion rebranded to BlackBerry

Thorsten Heins has just announced on stage at the BlackBerry 10 launch event that Research In Motion will now be called simply BlackBerry.

One brand, one promise. -Thorsten Heins

Re-designed, Re-engineered, Re-invented. Awesome! Full press release below.

Highlights from the opening of RIM's Tech Centers in Brazil


Back in December RIM opened a Tech Center in Brazil. The tech center is part of the BlackBerry Academic Program and while we posted on the launch of one tech center opening, two centers at two universities were actually launched in the country - Federal University of Algaos (UFAL) and Federal University of Pernambuco (UFPE).

You'll remember that RIM also opened a Tech Center in the U.K. at their U.K. Headquarters however the centers differ in a way that the sessions and support are not provided by RIM employees. What was done in Brazil was they gave out 10 scholarships, trained students and professors alike and they in-turn became BlackBerry experts so they could provided the technical support for the Tech Center.

Check out the video highlights from the opening of both Tech Centers. The video above is from the UFAL opening, the video below is from the UFPE launch. Perhaps one day, I'll make some time to pop-up in RIM U.K. headquarters for some app developing technical support. You can certainly feel the enthusiam of both the developers and experts alike.

UK fans go hands on with BlackBerry 10 - The BlackBerry Elite Program gets an explosive start



Yesterday I was lucky enough to be invited to the BlackBerry Elite Program event that took place at RIM's UK HQ in Slough. The Elite Program has been set up to identify and empower the most passionate people in the BlackBerry community with information and opportunities for them to stay connected with BlackBerry. I'm not in the program myself but I suppose I got special treatment as we have the number one fan site.

RIM still pushing BlackBerry 7 as two new promo videos hit the web


We may be getting closer and closer to the BlackBerry 10 launch event on January 30th but that isn't stopping RIM from continuing to promote BlackBerry 7. Over on their YouTube channel they have released a couple of new promo videos, each one focusing on a specific feature of BB7. BlackBerry Tag and Wikitude are featured once again and this clearly goes to show that although many markets around the world are set to launch BB10, there are also some where BB7 is still going to be the focus. That said, until they release some lower end BB10 smartphones, the BB7 devices are still going to be a huge part of the business for RIM.

RIM takes BlackBerry 10 development to new heights - quite literally



Just days before the BlackBerry 10 launch event a group of BB10 developers are going to build an app up a mountain. Yes, you did read that right! On January 20th a team of ten developers will be heading for a swift walk up Mount Kilimanjaro. That's some feat by itself, but in addition, once they reach the summit they will endeavour to build a BlackBerry 10 charity application.

Canada's first NFC print ad appears in Connected magazine


RIM adds 4G patents to InterDigital agreement


4G LTE BlackBerry PlayBook

RIM has revised their licensing agreement with InterDigital today, adding coverage for 4G devices moving forward. RIM previously had a non-exclusive agreement with InterDigital and with the new terms adds coverage for 4G products including LTE devices. Currently RIM doesn't offer any LTE-enabled devices aside from the 4G/LTE BlackBerry PlayBook but will be unveiling their latest 4G enabled BlackBerry 10 phones at the end of the month. Catch the full press release below.