House of Holland

BlackBerry Takes to the Runway for London Fashion Week with the House of Holland App for BlackBerry Smartphones

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House of Holland 

This is pretty cool, especially for all of the fashionistas out there in CrackBerry Nation. BlackBerry is breaking new ground in the world of high fashion today as it marks the first time consumers can buy direct while sitting in the front row while they watch new designs come down the runway. It's going down at the House of Holland show at London Fashion week kicking off today at 4:45pm. Catch the press release below for details and download link. Celebrities and the fashion industry as a whole tend to LOVE BlackBerry Smartphones, so I would expect we'll see more of this BlackBerry involvement within the fashion industry in the months and years ahead.

Press Release

SHOP FROM THE FRONT ROW FOR THE FIRST TIME WITH THE HOUSE OF HOLLAND APP FOR BLACKBERRY SMARTPHONES

Pioneering app for BlackBerry Smartphones allows customers to buy House of Holland designs as they hit the runway

House of Holland is delighted to announce the launch of its bespoke app for BlackBerry Smartphones that will allow customers to buy pieces direct from the runway as they are shown at London Fashion Week on 20th February.

BlackBerry users will exclusively be able to order from the eight piece House of Holland slogan t-shirt collection by downloading the app from www.houseofholland.co.uk/blackberry or BlackBerry app world. This marks the first time consumers have been able to own a piece of the runway collection by ordering through mobile technology ahead of its retail launch in the Autumn.