Frank Boulben

Former BlackBerry CMO Frank Boulben heads to Rogers as Interim Chief Strategy Officer

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If you've been wondering what former BlackBerry CMO Frank Boulben has been up to, we now have an answer for you thanks to Rogers. The Canadian wireless carrier has now laid out their plans for what they're calling Rogers 3.0, which is a multi-year plan to radically improve the customer experience and increase revenue and cash flow for the company.

What does a BlackBerry Super Bowl mean?

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Frank Boulben

Yesterday we got official word that BlackBerry will make its first ever appearance at the Super Bowl, through a 30 second commercial. People who know what this advertising costs are suggesting it's going to require RIM to write a pretty big cheque - probably more than $3 million. That's over one hundred grand per second, folks.

So what does it all mean for BlackBerry?

RIM CMO Frank Boulben confirms there will be at least six BlackBerry 10 devices in 2013

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Frank Boulben

While we've been concentrating on both the full-touch BlackBerry Z10 (L-Series) and the full QWERTY device (N-Series) we forget that it's been said all along that there will be more BlackBerry 10 devices available after the initial launch. RIM CMO Frank Boulben confirmed in an interview with FierceWireless that RIM does intend to release as least six BlackBerry 10 devices over the course of 2013, all falling into various pricing tiers.

Frank Boulben talks on BlackBerry 10 and rebuilding the BlackBerry brand

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Frank Boulben has been the CMO at RIM for just around six months now. He's had a tough job to do getting the BlackBerry brand back on top, but has taken huge strides the last few months leading up to BlackBerry 10.  Kevin had a chance to sit down with Frank back in July as he explained his plan for marketing BB10, and he seems to have stuck with it. His big priority was to get the launch of BlackBerry 10 right and so far he's stood by that. Frank has a great drive for rebuilding the BlackBerry brand and making BlackBerry 10 a great success.

12 Questions with BlackBerry's new Chief Marketing Officer, Frank Boulben

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Including why he took on the role, marketing BlackBerry 10 and more!

Frank Boulben is the charming fellow on the left; CrackBerry Kevin is the one on the right in need of a haircut

Research In Motion's new Chief Marketing Officer has only been on the job for four weeks, but he has hit the ground running. As we learned from RIM's CEO Thorsten Heins, Frank Boulben has already presented his marketing plan for BlackBerry 10 to management and the board and everybody is excited for it. 

RIM has been without a CMO for a long time now, and even when the position was filled BlackBerry's marketing has been one of those areas that the CrackBerry community has been highly critical of over the years. A new CMO with energy and smart ideas is something BlackBerry has been desperately in need of. Sitting down with Frank, it's clear that he gets it. I walked away from this interview feeling much more confident that RIM will really be able to not only bring a compelling product to market in BlackBerry 10, but also market it in such a way that people will want it. 

I probably should have stopped at 10 questions in honor of BlackBerry 10, but my list of questions was long and I managed to work in 12 before Heins dropped by to join the discussion (if you missed that editorial, read it here). Big thanks to Frank for sitting down with CrackBerry for this!

BlackBerry. Best. Keyboards. Period.

Confirmed: BlackBerry 10 full touchscreen and physical keyboard models will be announced and marketed together

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At BlackBerry HQ in Waterloo yesterday, I sat down with Research In Motion CEO Thorsten Heins, and the company's newly appointed CMO, Frank Boulben.

We covered a lot of topics, including the ramifications of BlackBerry 10 launching in the first quarter of 2013 vs. the previous target of Q4 2012.

After much waiting, are RIM’s new CMO/COO executive hires any good?

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Research In Motion

Thorsten Heins has been CEO of RIM for only 3 months. But that 3 months has seemed like an eternity as we waited for updates on BlackBerry 10, restructuring of the company, potential partnerships, and long-awaited new executive blood. Well, yesterday RIM hired two new senior executives. The company finally has a chief marketing officer and a singular chief operating officer.

There have been a lot of complaints from the peanut gallery (media, analysts, casual observers) on the speed of the recruitment process. People were forming conclusions that Thorsten wasn’t doing things fast enough. But I’ve been around public companies as an analyst long enough to see a wide range of executive movement. Recruiting senior executives is hardly ever a fast process. Do you really want it to be fast? Or do you want the right amount of attention put on hiring strong candidates?

So let’s turn to the guys that Thorsten hand-picked.