brand loyalty

BlackBerry owners most loyal to their brand in the UK

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MobiLens Churn Rates 

While most of the world has news of BlackBerry smartphones struggling to keep up with iPhone sales or Android sales, the UK can boast a different story. A recent report by comScore's MobiLens has found that during a three month period ending in July, a massive 69.9 percent of current BlackBerry owners opted to purchase another BlackBerry device. This percentage puts them ahead of the Apple iPhone owners who place second and HTC coming in third.