Roku Tv Lifestyle PressSource: Roku

CES 2023

Looking back, this day almost seems inevitable. But if you'd asked me 15 years ago when Roku's first little streaming Netflix box was released that someday we'd be at CES 2023 looking at Roku's first line of self-branded TV sets, I'd be shocked. Roku has for the past few years partnered with multiple manufacturers to add their streaming software into their TVs, but today marks the first time that Roku's first-party hardware has expanded beyond streaming devices and speakers.

The Roku Select and Roku Plus series of TVs will be available in HD and 4K, with 11 models in sizes ranging from 24" all the way up to 75", with prices starting at $119 and going to up to a reasonable $999 for the top-end 4K 75" model. Obviously we're not looking at high-end QLED or OLED display tech here, at least not yet, but affordability has always been Roku's thing. All of these TVs will of course include Roku's simple software, but with integration from the start.

On top of that, Roku is expanding their audio line-up with a new Roku TV Wireless Soundbar that can pair easily and sans wires with these TVs and other Roku devices.

This is just the start for Roku's TV ambitions. They also have a new "premium OLED TV reference design" that they're making for their partners — up until now all of the TVs with Roku built in have been built around LCD/LED tech. It'll be a while before we see OLED-based TVs with Roku, probably end of the year. And OLED-based Roku-branded TVs? It's only a matter of time.

Source: Roku