Judging by the pictures, it looks like everyone had a great time at The BBM Lounge 3.0. And seriously, how cool to attend a party where having your BlackBerry out all night isn't frowned upon, but instead encouraged! BlackBerry Messenger is one of the best features of BlackBerry, in my opinion, and events like this truly showcase how much functionality and potential BBM has.
There were a ton of celebrity attendees as well and you can check out the full list and more pictures after the jump.
- MARK SALLING: recording artist and "Puck" from Glee
- QUINTON AARON: Michael Oher from The Blind Side
- KARINA SMIRNOFF: from Dancing With The Stars
- JOSH SUSSMAN: Jacob from Glee
- REID EWING: Dylan from Modern Family
- JAMES PRESTON: Lukas from the TV show The Gates
- JASON KENEDDY: E! news correspondent
- TAYLOR COLE: Vicky Roberts from the TV show The Event
- RAYNA THARANI: actress from the upcoming film "For Colored Girls"
Pictures courtesy of Xomad and Guest of a Guest LA.
Reader comments
RIM sponsors BBM Lounge 3.0 last week in LA
it's karina not katrina
it's potential not potention
Fixed, thanks. :)
I really don't understand these BBM events. But this one was a sponsorship of an album release party...
It's simple. Get celebrities on board, and the sheep will follow.
Sorry, I love BBM. And it is the app I will miss most when I move on. Nevertheless, these BBM LOunge PArties are so focused on celebrity and mean nothing to the users of BBM, such as business men and women, general consumers.
It's marketing and brand awareness.
I agree with you. I wish RIM would focus on being good rather than being cool. Their real market of productivity minded people are not swayed by all the "hip" ads and promotions RIM runs these days. Just make your product better!
I couldn't care less about these parties. Even if "shock, Horror" they had one outside North America. I don't recognise ONE of these people and apart from some kids, I doubt anyone outside North America would either.
...the event is absolutely NOT targeting you... you:
- already fully bought into BlackBerry -- explaining your interest not only in browsing sites like crackberry.com, but actually being the 1 in 1000 thousand to actually leave a comment! (you're drinking the kool-aid big-time)
OR
- are a BB hater - to the point that your fandom drives you to attempt to leap on anything your narrow view has you believing is a marketing error.
These events are important to keep RIM/BlackBerry relevant, as are the perpetual advertising campaigns...this market is CRAZY -- and as a believer of RIMs technology, both today and tomorrow, I can say I really want RIM to continue to work the marketing front for all it's worth. I can't wait to get my hands on the next gen devices...and the ones after that!
Celebrities? These people aren't even D-listers. Typical RIM marketing and typical BB fans looking for a glimmer of positive from the worst marketing machine on Earth.