RIM to ramp up US marketing efforts next year leading up to launch of "BlackBerry 10 phones later in the year"

For those of you who have been saying in the blog comments and forums that Research In Motion doesn't do enough advertising, the message has been heard. On tonight's RIM Earnings Call, Co-CEO Jim Balisllie said that RIM will up its advertising in the USA, leading up to the launch of BlackBerry 10 Phones in "latter 2012".

I know what you're all thinking though... does that mean we won't see BlackBerry 10 phones until the end of the year? 

On our BlackBerry 2012 Roadmap preview we had info pointing to a March/April release, at least for the first BlackBerry 10 Phones. We've heard since that it could be more of a May/June time frame for BlackBerry London. Latter 2012 sounds even later then that though. :/