RIM has partnered with NFC marketing company Tapit in Australia to promote the NFC capabilities of the new BlackBerry 7 devices. The Sydney based Tapit is known for delivering content via NFC tags, be it movie trailers, tickets, coupons or other deliverable content. During the campaign, users will be able to tap tags on NFC-enabled posters as well as tokens that will be given out by BlackBerry street team members.

"We believe NFC will be increasingly used in Australia in a variety of ways including making mobile payments with your smart phone, transferring information or even using your smart phone as a digital key," said Adele Beachley, managing director for RIM Australia. "Partnering with Tapit will allow us to showcase the power of NFC in marketing." 

NFC is a pretty big selling point on BlackBerry smartphones, so it's good to see RIM being proactive and making use of the technoiogy. Hopefully the NFC buzz will spread and we'll see much more from RIM and other ways we can use NFC down the road.

Source: NFCNews