Back at BlackBerry 10 Jam RIM spread the word that they would be luring in developers with a pretty sweet incentive. As part of the $10k Developer Commitment, RIM is basically guaranteeing that qualified apps will make at least $10k in BlackBerry App World, and if not, they'll make it happen. Through the program, developers who have apps that earn at least $1,000 but not more than $10,000 will get paid the difference - straight from RIM. Not a bad incentive.
Also coming along is the Built for BlackBerry program for apps. This works much like Built for BlackBerry accessories and will help to further promote great native BlackBerry apps.
Both programs will be launching later this year. More details can be found here.