
A few days ago, BlackBerry CEO John Chen sat down with Bloomberg to discuss his briefings with the White House, MDM and most notable for this post, the changing of the company name from Research In Motion to BlackBerry. Chen noted he liked the name Research In Motion better but alas, was not there when the change over happened so he wasn't able to weigh the pros and cons of it all.
RIM for the company. BlackBerry for the device.
Those comments have sparked a pretty wide debate in the CrackBerry Forums about which name is better and why. An ongoing poll has BlackBerry in the lead with 55.56% of the votes while Research In Motion has captured the remaining 44.44%. For me, much like John Chen, I always liked the Research In Motion name better though I do understand the reasoning behind changing the name.
Even when the company was RIM, everyone referred to their phone as a BlackBerry.
In conversation, hardly anyone ever referred to Research In Motion, it was always BlackBerry. Even though the chances of another name change are slim to none at this point, now that we have time to look back at the change was it really for the best? Do you have any strong feelings on it either way or do you simply not care as long as they keep producing devices for you to use? Sound off below and let us know of if you're really feeling feisty over it the company being called Research In Motion, hop into the forums and help push it past BlackBerry in the poll.
Read more

Goodbye RIMM, Hello BBRY! - Research In Motion ticker change happens Monday, February 4th
Although it was only announced at the BlackBerry 10 launch event in NYC, the formal name change from Research In Motion to BlackBerry has been happening rather quickly. In fact, the changes have already started in Waterloo as the old signage is being replaced and new BlackBerry logos are going up. No transition like this is fully complete though, until the stock ticker name changes over...

Research In Motion rebranded to BlackBerry
Thorsten Heins has just announced on stage at the BlackBerry 10 launch event that Research In Motion will now be called simply BlackBerry. One brand, one promise. -Thorsten Heins Re-designed, Re-engineered, Re-invented. Awesome! Full press release below. Research In Motion Changes Its Name to BlackBerry Company adopts globally recognized brand, consolidates to single...
Highlights from the opening of RIM's Tech Centers in Brazil
Back in December RIM opened a Tech Center in Brazil. The tech center is part of the BlackBerry Academic Program and while we posted on the launch of one tech center opening, two centers at two universities were actually launched in the country - Federal University of Algaos (UFAL) and Federal University of Pernambuco (UFPE). You'll remember that RIM also opened a Tech Center in the U....

The Mobile Shop joins the growing list of Canadian retailers offering BlackBerry 10 preorders
It seems almost every day now that a new Canadian retailer joins the growing list of places to preorder a new BlackBerry 10 device. The Mobile Shop (a cellphone store located in Loblaws locations) has joined the list and will now allow for BlackBerry 10 preorders as well. The details are still sparse on price points for the device however. The internal document from The Mobile Shop...