French frozen food company Picard migrates to BlackBerry 10

Paris, France – BlackBerry Limited (NASDAQ: BBRY; TSX: BB), a global leader in mobile communications, today announced that France's leading frozen food retailer and the French favorite store, Picard,  is deploying BlackBerry® Enterprise Service 10 (BES10) and BlackBerry® 10 smartphones. Picard's migration to BlackBerry's latest Enterprise Mobility Management (EMM) solution, along with its adoption of BlackBerry 10 smartphones, reaffirms its trust in BlackBerry's secure end-to-end mobile solutions. Company employees have been given the choice between BlackBerry® Q10 devices, for those who want to combine the power of the BlackBerry® 10 platform with a large physical keyboard, and BlackBerry® Z10 smartphones, for those who prefer a larger screen.

After trialing a number of different service providers, Picard's IT team selected the BlackBerry® solution to meet its enterprise needs. "As longstanding BlackBerry customers, we have consistently found that BlackBerry offers a good user experience as well as unmatched security on the market, especially when combined with the BlackBerry 10 platform. The fact that security is built-in rather than 'added on' to the BES10 solution, is a real plus that provides us with the best protection," said Ismael Simoes, Head of IT for Picard.

 "Customers such as Picard recognize the advantage of having an integrated solution, which combines world-class security, ease-of-use, unparalleled productivity and cost effectiveness. Through the use of BlackBerry EZ Pass, which counts 3.4 million licenses issued, migrating to BlackBerry 10 has never been easier," said Markus Mueller, Regional Managing Director Europe for BlackBerry.

Organizations continue to choose BlackBerry because it is the most proven and trusted enterprise mobility management (EMM) solution, supporting iOS®, Android™ and BlackBerry smartphones