For example, a commercial:
"Remember when a small company created the smartphone and changed the way people communicate forever?"As forum member pythons stated: "This is great idea and would certainly catch the attention of anyone watching it. It's also what RIM needs - a reminder that it WAS the first, was the top… and after its R&D is again on the top." It's certainly not a bad idea, and one that could help lay some excitement for the upcoming release of BlackBerry 10 devices for people that don't follow tech blogs. Let's face it, average users (meaning those who don't read CrackBerry or any of the other smartphone centered blogs out there) probably don't even know what BlackBerry 10 is or what to expect. It's time for Research In Motion to take control of their media image and instead of just reacting to what's said (or ignoring it completely) put forth the message they need to convey. Be proactive instead of reactive.
[News clips (real or fake) about explosion of BlackBerry]"They made billions of dollars and then disappeared - what were they doing?"
[Quick Multiple News clips of BlackBerry spending more money on R&D than anyone]"Something is coming that will change everything."
[News clip (probably fake) about how BB10 is a quantum leap or something]
[Quick flashes of bb10 hardware]
What do you think of Playbookjoe's marketing idea? Have any awesome ideas of your own to share? Leave them below or hop on over to the forums and join the conversation!