A new way to display BlackBerry devices in stores takes shape

We've all grown accustomed to the display units in store. They range from just a phone, strapped down to a post with a USB cable stuck in the charging port to huge monoliths that are meant to appear as big as the stores that house them. Beyond that though, the display units in stores are pretty lack luster -- not that they need to be excitingly extravagant but really, I'd rather see something cool than a device that was fondled to death and subsequently held down with duct tape after a few days.

Stardust and BBDO, two New York media companies haveput their thoughts together to create a new form of BlackBerry and smartphone case display designs. Using 3D holographic imaging, the new "presentation station" as they call it is now popping up in major public venues across Russia including three Moscow international airports and Russian carrier, MTS' retail stores.

Although the marketing is currently using a BlackBerry Storm 2, after having watched the video of the "presentation station" in action we're certainly hoping RIM decides to pick this up and put there next generation of devices in it. They really are amazing and look to be an evolution from display units out there now -- would be rather fitting to put a next generation device in a next generation display unit.

Check out the video

Source: BBCool

Reader comments

A new way to display BlackBerry devices in stores takes shape

17 Comments

bforbaker

That's pretty cool, but would rather be able to hold the devices and look through the phone first hand.

6 years ago

Bla1ze

Very valid point for sure.

BBThemes

this format would actually play to retail pyschology, you would have to ask to try it, at which point the sales person can `take it away` from you which actually is proven to grow the want for that product.

either that or it just looks cool lol

FlankerSPb

I live in Russia and I can see it with my own eyes, i hope. Good work, looks pretty unusual and cool.

ldcmobile

They should have had these for the PlayBook cases back at DevCON 2010

looks awesome but that ent OS5 lol, thats 4.7 icons!!

BlackStormRising

Mesmerizing.

snowfort

3D display coming to BB devices......

donnation

I'd rather see the same old displays of new devices from RIM instead of new ways to display the same old shit.

TorontoWireless

Why are they using the BlackBerry Storm, if anything use the Torch

@TorontoWireless

tkwolf

me: excuse me miss, may i check this phone?

sales lady: sorry sir this is our only unit at the moment and im afraid the set up may be ruined, so please just look at it

Spencerdl

KOOL ....looks good I guess the display phones will last longer.....if a person is serious about buying the phone he/she can request a salesperson to determine if its worth showing the customer the actual phone.