blackberry curveRumours are flying around this morning that RIM is continuing to deviate from its usual number-based system. The company’s first venture into strictly consumer-oriented BlackBerries was called "The Pearl" in an attempt to appear more consumer-friendly.

Apparently, we are about to be introduced to another “named” BlackBerry.

What appears to be behind the rumours is that RIM owns the domain But that domain name now redirects to, which leads one to surmise that the new BlackBerry 8300 is going to branded "The Curve." Thanks to for breaking this story.

RIM is expecting the BlackBerry Curve to merge the business and consumer worlds of the BlackBerry. We’ll keep you updated.

Update: 4pm CST. BGR is reporting the BlackBerry Curve will officially be announced at WES next week.