Coveroos in High Color

Our crazy friends at coveroo just made an announcement that's pretty cool... HighColor!

At the AlwaysOn OnHollywood conference today, Coveroo continued to fulfill its vision to create a world where personal electronics are truly personal by unveiling unique additions to its line of custom replacement cell phone covers. Coveroo now officially licenses artwork from more of your favorite brands including Marvel Entertainment, Inc. and the National Basketball Association (NBA). In addition, Coveroo announced an industry first, a HighColor process that yields stunning imagery on your phone cover with over 65,000 colors that won't fade, rub off or peel like alternative products. 

The licensing agreement with Marvel Entertainment initially includes characters such as Captain America, Spiderman, The Hulk, Thor, and Wolverine, which (assuming you haven't already seen the leaked version - I liked the missing CGI scenes) is particularly timely addition given the movie's upcoming release on May 1, 2009. The NBA deal includes the ability for fans to choose from the full array of team logos and players, including the LA Lakers, Boston Celtics, Kobe Bryant and Kevin Garnett. Just in time for the playoffs!

You can jump on over to to learn more. And when in doubt, the CrackBerry Coveroo is one of their top sellers (if you're at WES2009 in Orlando next week you'll be able to spot my luxury finish CrackBerry Coveroo in the crowds).