In the past RIM has never really cranked out "consumer" commercials for their devices. iPhone and Android really had them beat in that department. With the release of the BlackBerry Torch on AT&T we've seen some great spots that really show off the device as well as the operating system. The latest commercial creatively tells the story of Moby Dick while showing off some of what BlackBerry 6 can do on the Torch. All in all a pretty cool ad.