Mobility - Top priority for Indian Organizations

Today, BlackBerry and CMR have released a report entitled India Enterprise Mobility. It looks how enterprise mobility and BYOD in India and finds that 71% of organizations have a mobility policy in place or are in the process of creating one. This means that these companies will be looking for MDM solutions and BlackBerry would be looking to offer their products and services.

Sunil Lalvani, Managing Director, BlackBerry India says:

"As the perenial Gold Standard in enterprise mobility solutions, BlackBerry is constantly looking at new opportunities and avenues to further strengthen our enterprise offerings and address the growing complexities and risks of mobile communication."

The report also finds that two-thirds of the organizations use BlackBerry smartphones and they have a strong and loyal user base. Hopefully, we can see more of these organizations sign up for BlackBerry's solutions for enterprise MDM.

Press Release

Mobility -- A Top Priority for Most Indian Organizations: BlackBerry-CMR 'India Enterprise Mobility' Report

71% of organizations have a mobility policy while only 42% have a BYOD policy

New Delhi, India – To map out the latest enterprise mobility trends in India, BlackBerry Limited (NASDAQ: BBRY; TSX: BB) and CMR today announced the findings of the first-of-its-kind survey report titled 'India Enterprise Mobility'. The report highlights that enterprise mobility and BYOD (Bring Your Own Device) have gone beyond discussion forums as mobility emerges as a top priority for most organizations. Indicating this shift, BlackBerry-CMR survey finds that 71% of the organisations surveyed either have a mobility policy or are currently in the process of drafting one. Selecting the right platform and developing an enterprise-wide mobility strategy emerged as key challenges for implementing a mobility solution. Telecom expense management, packaged apps for mobile collaboration and MDM – spell out MDM in first reference solutions Key Highlights: • Data security and control of devices emerged as the key requirements for implementing a mobility solution • Business Agility as a competitive advantage and increased productivity of mobile workers identified as key drivers for mobility • A mobility solution vendor is employed in around one in every four organizations • Mobility budget of around half of the organisations is within Rs.50 lakh for the next 12 months • BlackBerry is being used in two-third of smartphones in enterprise space and has a strong base of loyal customers in the enterprise mobility • 69% of the organisations rely upon third party vendors for managing BYOD • Nearly 50% of the organizations have an MDM solution; IT/ITeS, Retail and Telecom identified as the early adopters featured in the three key areas of investment in enterprise mobility for India.

The report analyzes the continuous growth and evolution of the mobility market, driven primarily by the requirements of consumers rather than enterprise buyers. However, with BYOD initiatives, both the worlds are coming together. Though BYOD is a prevalent trend across sectors, only 42% of the organizations surveyed have a BYOD policy in place with the IT/ITeS vertical leading the pack, followed by BFSI & Telecom, and Media & Entertainment. Across all sectors, data protection followed by device security emerged as the biggest concerns while implementing BYOD policy.

Apalak Ghosh, Lead Analyst, Emerging Technologies, CMR said, "The era of mobile enterprise has arrived. An entire ecosystem needs to be developed to support enterprise mobility. Design, development, deployment and maintenance of devices and applications will assume critical importance in this process. The report presents exciting opportunities for enterprise mobility vendors and attempts to provide a direction to enterprises to align their mobile policy to address the new requirements."

"As the perenial Gold Standard in enterprise mobility solutions, BlackBerry is constantly looking at new opportunities and avenues to further strengthen our enterprise offerings and address the growing complexities and risks of mobile communication. We believe this report will highlight the disruption taking place in communication across enterprises as it offers compelling insights as well as a future roadmap for the industry at large. Mobility as an enabler for enterprises has become a business imperative and BlackBerry is uniquely positioned to offer end-to-end mobility solutions," said Sunil Lalvani, Managing Director, BlackBerry India.

Additional highlights from the report: BYOD · More than 20% of employees use their personal devices to access work related information on a regular basis in around one-third of organizations

· Top usage refers to email, specific app & calendaring when it comes to company information access

· BYOD policy adoption is at a fairly nascent stage. Of the organisations which have adopted, 25% created in last 6 months and 60% in last one year; Even the highly regulated BFSI has seen traction in the last 6 months

· Back-up, restore and protection of personal data figures high on policy priority

· Social media sites are at the top of the restricted list

· Lost devices, maintenance and procurement and security of enterprise data on employee mobile devices are the key concerns with BYOD implementation

· Security, policy compliance and ability to support multiple mobile platforms are the top three factors taken into consideration by organisations while implementing BYOD

· More than three-fourth of the organizations surveyed remain sceptical about benefits outweighing the risks for BYOD

· More than half of the organisations are aware of the more flexible and evolved version of BYOD policy like COPE (Corporate Owned Personally Enabled); highest awareness levels in IT/ITeS and Telecom sectors

MDM, Apps & Cloud · Security compliance and back-up & restore emerged as the top priorities for MDM

· Email, Sales Force Automation and Social networking for collaboration emerged as the top three enterprise application used

· One in every eight organisations explores customised enterprise apps for their mobile workforce. Manufacturing and BFSI lead this space.

· Around 50% of the organizations are considering a move to cloud for their mobility requirements, especially in Telecom, Media and Entertainment followed by Healthcare vertical

About BlackBerry A global leader in mobile communications, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Middle East and Africa, Asia Pacific and Latin America. The Company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information, visit