Basically as soon as the announcement of the BlackBerry Z10 was done, vans hit the streets of Toronto bearing the good word of Peek and Hub as a part of the Keep Moving Tour. We bumped into another van this morning at the Rogers launch, and we couldn't help but take a few shots to share with you guys. On the inside of the van was a small NFC-based symbol-matching game, where, if won, you get a mysterious prize. Those interested can track these vans down by tweeting at them with the #KeepMovingTour hashtag.
We've already seen one facet of the Keep Moving Tour, but this one promises to be much more hands-on and grassroots. As far as I'm concerned, the biggest challenge for BlackBerry at this point is recapturing mindshare, and the only real way to do that is to get Z10s into people's hands and fully explain what's going on in BB10.
We didn't manage to catch these guys while they were ready to give out prizes, but be sure to keep an eye out for the vans in your hometown. Here are a few pictures so you know what to look for. What do y'all think of the campaign?
Reader comments
Keep Moving vans start taking the BlackBerry Z10 on tour
Seriously. I'll trade my current ride in for this in a heart beat. How much BlackBerry? I wants one! I'll go on a cross North American tour!
I agree! How cool and fun! I would love to go cross-country here in the US!
Damn!
Wish I had a Z10 already to be able to NFC it to the side of the van!!!!
Altho, when's the vans coming Winnipeg way!
I like the wheels :)
Custom machined RIM's (no pun intended)
BLACK ON BLACK ON BLACK
Hahaha My thoughts exactly, so Gangster in a cool movie star way.
e they bring this part of the campaign to the US. We need someone who not only knows how to properly demonstrate the Z10 but is happy about it as well. I doubt seriously we can trust US. Carriers and their sales reps to do it for us. This would be great to see ppl really seeing what bb10 is all about!!
+10 - I would love it if they did! :-)
I want this to come to the US too!
Looks great, nice concept too.
Saw the first bit of Blackberry 10 advertising in South Africa last night - it was at the V&A Waterfront which is the most prestigious mall in the Western Cape.
It was Re-designed. Re-engineered. Re-invented advert.
Pity they didnt have an advert at the RHCP Concert 60000 odd people there...
KEvin if you showed up in this here in the United States I'd spit a brick lol.
Hi Guys,
I'm from Namibia and have waited with great anticipation as the BB10 launch drew closer and passed. I was excited about the launch and am excited about the BBZ10. I will be waiting some time for the Z10 to become avaiable here in Namibia but still spend my time reading and watching videos of the new BB10. I came across an article today on one of our "local" sites and it was rather negative about the phone. Some of the points are valid and others not but I thought I'd bring it to your attention>
http://www.bandwidthblog.com/2013/02/06/opinion-why-i-wouldnt-touch-a-bl...
Cheers,
J
For all those who want to see the full seriously uniformed article here it is:
As I write this, Blackberry (they are no longer being called RIM) are launching their new devices to the world. Their new Blackberry 10 OS might be innovative and their new devices look vaguely decent but I still wouldn’t buy one. I can’t exactly bash them before I’ve tried them but here’s why I’ll avoid these new Blackberry devices like the plague:
1.I don’t trust them: Do you really want to put your next two years of phone use into a company that laid off over 9000 staff last year? While it’s unlikely that they will go belly up anytime in the near future it’s a matter of resources: do you want to have to wait forever for updates or new features to make your shiny BB10 device keep up with Apple/Google/Microsoft? I think not
2.I really, really don’t trust them: BB10 was supposed to come out in 2012 and a new operating system was long overdue for Blackberry for at least two years. Do you really want to put your faith in a device that was conceived by a not particularly innovative company a few years ago? At the time this OS was conceived in assumedly 2010 Apple’s iOS 4 had just come out and so did Android 2.2. Do you really want to be a year behind the curve on a company that could easily just forget to innovate their platform as we’ve seen over the past few years?
3.Who knows what will happen a month into ownership: I hear the same old story time and time again; people buy a Blackberry and it’s great for the first few months. Next thing you know they’re pulling the battery out twice a day to reset the thing and generally complaining about how slow it is.
4.There’s no more flat rated BIS: Apparently the one reason so many people buy a Blackberry (unlimited data at a capped price) is being removed. Yes, Blackberry can no longer use the “cheaper to use” excuse and they’ve essentially got to play on a level ground now. They better be pretty special to compete with high end Samsung and HTC devices or that white elephant the iPhone.
5.They hate their customers: Blackberry have spent the last two years telling their customers that “OS 6,7 and 7.1″ are awesome and then suddenly telling them that their devices are actually really suck and are for poor people. That’s brand loyalty for you!
We’ve seen the likes of Apple come back from the brink of total failure so I’m not sure it’s definitely the end for Blackberry but I for one won’t be going near them for the next few years.
I somewhat agree with this article. Even though they forgot to say the devices are not yet 100% available, if they have the resources, they should've get one device and then write the article. But is good to see people out there not being blinded BB fanboys. I keep reading all these praise awesome BB10 reviews but come on, we're not getting paid by BB to tell them "everythings OK", we should demand greatness in our devices, not only to compete against the big players (iOS/Android) but to actually be proud of owning a high end state of the art smartphone
You're so out of touch it's not funny. Go be a Debbie downer somewhere else. Somewhere around here I have the world's smallest violin ready to play a dirge for you. Troll.
That's funny, you're blaming a company who was forced to downsize to avoid going belly up as if they did it just to be a-holes. Heck, they even got rid of their CEO for goodness sakes.
And I don't get what you're talking about the phones being unreliable. I had the Bold 9000 for a few years without any issue, now I've had my Bold 9900 for over a year without any issue. But I like how you're going by what you're "hearing." We call that hearsay and only stupid people would buy into that.
Then you're going to blame the company for wanting to wait for the OS to be finished before they released it. I guess you rather them release a buggy system so they can release updates every couple months that will fix one bug and introduce a new one? Oh wait, that's Android, and it works, so maybe BB should have done that afterall...
And I have no clue where you got this concept that BB advertises theselves as "cheaper to use." Actually they've never been and never advertised that since all BB devices charge an extra fee. That's why prepaid plans and other discount plans cannot offer BB phones. Android is the "cheaper to use" OS, which I think is cool, but I still like the BB platform...
BruvvaPete2, don't you have anything more constructive to do other than calling people with legitimate concerns "troll"?
Pathetic journalism!
I already commented on the article - typical fanboy rubbish.
They there to report on the device, not make up rubbish on why they wouldn't get one...
+1
I think the replies to that article says it all.
That whip is sweeeeet!
Just ordered me some BlackBerry and CrackBerry custom stickers for my car.
"Lets Rock'n'Roll this!"
:)
Phones that are on people's wish list:
Android: 907(19 %)
Apple: 1042(22 %)
BlackBerry: 1680(36 %)
Microsoft: 103(2 %)
None of the above: 976(21 %)
Keep in mind Android and MS are operating systems, not phones. (ctvNews.ca)
It would be nice to have the van show up in Microsoft's back yard (Seattle, Redmond, Bellevue) malls and carrier locations.....
That van has all the "candy" we want.
I wonder if it has a bitchin' sound system.
I haven't seen the vans in Montreal yet, but I heard that the Z 10 is already sold out in Rogers and Bell stores here. http://www.bell.ca/Mobility/Products/BlackBerry-Z10 Anyway I don't see anything on the website, maybe it's not true, I guess they should have a good stock foreseeing this success, or not?
I might've seen one yesterday.