The BlackBerry Keep Moving Projects is an ad campaign timed to support the global launch of BlackBerry 10. The "projects" feature sing and BlackBerry Global Creative Director Alicia Keys, author Neil Gaiman and director Robert Rodriguez. Each project consists of original work by the aritst that includes fan submissions to help complete the project. 

Alicia Keys asked users to submit photos of themselves in their city. The photos were put into a unique video piece that was shown at a live concert in the respective city.

Neil Gaiman has compiled user-submitted stories and original artwork for a series of short stories titled Calendar of Tales.

Robert Rodriguez has directed a short film that will add in user-submitted features including acting spots and other ideas.