At the end of our Special Edition BlackBerry in Europe Podcast, the four of us in the room pulled out our BlackBerry Bold 9700s to compare our BlackBerry usage stats. Unfortunately, Rory 0'Neill (RIM's Senior Director Business Marketing, EMEA) didn't have the I Love BlackBerry app installed on his Bold 9700 at the time, but both Mike Kirkup (RIM's Director of Developer Relations) and Oliver Pilgerstorfer (RIM's PR Manager for the EMEA region) did.
Check out the video above to see the results of this impromptu competition first hand. Suffice to say, you definitely cannot say that RIM employees do not use the product they sell. Of the three of us, I came in last place with only 3 hours of average daily use. Shameful, I know. Though I did just install the app on my 9700 right before leaving for Europe the week before and while paying ridiculously high roaming fees abroad have intentionally been trying to use my device less than normal. Maybe on home soil I could have been right with Oliver and Mike. :)
But seriously... it's almost scary to look at everyday 'normal' usage stats like this. Think about it... there's 24 hours in a day. You sleep for hopefully 5 to 8 of them. Work backwards from there and to post up usage stats of 70 to 100 uses per day for a total of 3 to 4.5 hours of having your BlackBerry in hand, you're essentially reaching for your device at least once every 10 to 15 minutes and using it for 2 to 5 minutes at a time. What's even scarier (or maybe it's awesomer) is that I don't even think these kinds of stats are that out of the ordinary. For using my BlackBerry 80x per day for 3 hours per day total, I don't even really notice/feel that I'm using it all that much. Then there's our friend Bla1ze of course... I just asked him to send me a screencap of his I Love BlackBerry stats, which you can see below (note - he just reinstalled it after an OS upgrade so they're still counting up..but the daily stats column for all comparisons in this post are relevant). As you can see, at 7h30m per day spent on his BlackBerry, he's pretty much beyond help.
How does your BlackBerry use compare to this? Let us know in the comments!
Bla1ze's I Love BlackBerry Usage Stats:
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