If you'll recall, BlackBerry CEO John Chen showed off a new video during BlackBerry's annual general meeting of shareholders. At the time, those tuned in live via the webcast were not able to view it, but BlackBerry has now posted it to YouTube for everyone to check out.
In the most critical situations, the world trusts BlackBerry. BlackBerry has a proud history of connecting people through secure mobile communications at work and at play. But the true measure of our technology—and the thing we're most passionate about—is the reassuring response it provides under extraordinary circumstances. One of our UX designers made this video to honor and illustrate that legacy. It was just shown at a company meeting and employees loved it so much that they asked if we could share it with everyone. After all, when we say 'together', we include BlackBerry customers, employees, and everyone who has been with us on this decades-long journey to connect and protect the world. We're honored to continue that journey with you.
At the time, john Chen was trying to explain the video to those in attendance but kept getting cut off. The note on the video, explains it a little bit of it but the point Chen was trying to get across was to highlight BlackBerry's history and the tremendous amount of work they've done for the communication field, the key roles they have played in recent years in times of crisis and that BlackBerry is no longer about just handsets as the world has moved on from that. We're moving into a connected world and BlackBerry is there. Thoughts on the video? Drop them in the comments section.
Reader comments
Here's the video John Chen showed at BlackBerry's 2016 AGM
Wow......now I know why I love BlackBerry!!!
Posted via CB10
post-bb10/iphone moments are wasted in the spotlight. maybe it makes shareholders feel all warm and fuzzy but no one cares that bb used to be the best.
Correction: PRE-bb10/iphone moments...
Chen has ruined BlackBerry by going on android!!!
He should have been invested in their own os or make BlackBerry 10 compatible with android or other platforms for apps only!!!
BlackBerry has lost its market share!!! So sad for bb!!!
Posted via CB10
Incredible video...I have being using blackberry for the past 3 years and swing this video just gives me a boost of confidence and exitement to be part of a mobile nation as Blackberry.
Posted via CB10
Online advertising is where it's at these days. Including mobile. More and more using computers (lap/desktop/book) and tablets, same with smartphones.
That video was fantastic.
Typed using my QNX powered BlackBerry Classic running 10.3.2.2876 on WINDmobile HSPA+
Nicely done and s good testimony of the impact of BlackBerry. However in most if not all those cases, the BlackBerry handset identified BlackBerry's role. Now and in the future that will not be the case. BlackBerry profile will not be recognized if handsets are out.
Posted via CB10
This is powerful...
Passport
This is not fit for a television ad.
Posted via CB10 Powered by QNX
Way cool
Posted via CB10 and the BlackBerry Passport
John Chen, Take that User Interface Designer and Add in Him/Her to the Marketing Department Team!!! I hope this work inspires you and? the folks at BlackBerry to start running some TV ads and not just use it to target business and those like us who are already committed to Blackberry's products and future!
Posted with a Awesome "Blackberry Passport"!!!
The best BlackBerry advert ever made.
Posted via CB10
Great animation...they must have hired Pixar for this one! Shameless and head-shaking plugs (I mean...9/11...really) notwithstanding, they should have driven this point home, the reason for their existence, years ago when they were still relevant and people cared...
Cartman says: Nothing Due To Censorship
I remember the Northeast blackout of 2003 when a cascading failure of the grid took out the Northeastern states, and big chunks of Canada including Ontario. With everything down for 3 days, our office was able to maintain connectivity only through BB pin messaging. Back then using devices like the 957 "Internet Edition" and other Mobitex powered BlackBerrys. That communication was crucial as power slowly started coming back up on day 2 and 3 so we could triage and bring customer's systems back up. And video reminded me of that and at the meeting I was going to mention it, but Mr. Gold and others took up all the spare time. Mr. Gold blurted out at the end "an interesting history lesson" which I partially agree with.
I like BlackBerry phones but in no way so I feel that this video is relevant to the consumer smartphone market.
Posted via the CrackBerry App for Android
You are correct. That's not who it's designed for.
BlackBerry needs to do this in segments and then for Super Bowl play the entire advertisement. I think that will be well worth the money for them.
Posted with my a-w-e-s-o-m-e BlackBerry Passport Silver Edition. Past posting devices: BlackBerry Z10, BlackBerry Z30, BlackBerry Passport and BlackBerry Passport AT&T version.
Nostalgia....this should be a commercial right now. This will make people think about the importance of having reliable commucation..period...Keep the length towards the end.
They should put it as advertisement web link the full commerical online..on all the major publications ..
Amazing video.
WOW....!!! That's How It's DONE!
Posted via CB10
Mmm we are waiting for a great future
Posted via CB10
OK everyone, we need to make this video viral and what better way to start but on Facebook! https://www.youtube.com/watch?v=YyR4InEWdN4&feature=share
Everyone login to Facebook and share that post to your friends. Let's get that share counter into the hundreds!
Posted via CB10
Good luck with that.
Thanks, I'm sure we can make all make a significant difference by making the video viewed by the masses without even having to spend any money simply by everyone to take less than a minute to share the video I posted on Facebook at the above link.
Posted via CB10
I like the crisis management part highlighted in the video. But seriously now with BlackBerry going Android how is the point in the video being relevant? This is no more than telling great history but now they are gone. If say an event like NY 2001 happening again, BlackBerry now would not be able to provide that sort of crisis management value.
Great video!
I have noticed more advertising since the new marketing manager took over.and better adds too. Plus the new popup stores. Maybe it's not too late!
This video was well put together. It shows the world how powerful the BlackBerry brand is, and how it's been there for people when they need reliability.
Too bad the brand is severely damaged.
Very cool! I hope that it becomes an ad.
Posted via the CrackBerry App for Android
Great video
Posted via the CrackBerry App for Android
Thanks for the video Bla1ze.
Posted via the CB App
Nearly as good as the original Macintosh advert.
Should be shown on CNN, Bloomberg and the likes.
Posted via CB10
I can confirm on 9/11 , my BlackBerry was a beast while all others were dead beef
Posted via the CrackBerry App for Android
Tasteless comment.
Proud of BlackBerry way to go fingers crossed
Red passport
Love that video
Posted via the CrackBerry App for Android
What a superb statement & piece of education that was presented in this video! If only people knew how important BlackBerry has been & still is in the wireless world. I say that BlackBerry should take the risk & go balls to the wall by spending a lot more money on advertising like this. Then people would realize that BlackBerry is still a major player in the industry & would then perhaps slowly start buying BlackBerry's phones again. BlackBerry has got to reach the masses again which will in turn only strengthen BlackBerry's role everywhere else their software is being utilized.
Posted via CB10 with my awesome Z30 STA100-5/10.3.2.2876 on T-Mobile USA who keeps disrupting & improving the wireless industry.
Nobody outside of some BlackBerry fans care that BlackBerry was once a popular phone . It is just another brand smartphone now. For the consumer, there are choices between carriers, plans, price points, features, device size and ecosystem.
Posted via the CrackBerry App for Android
I find your reply to be non-relevant. Where in my comment did I say that people cared about how popular BlackBerry once was?
Posted via CB10 with my awesome Z30 STA100-5/10.3.2.2876 on T-Mobile USA who keeps disrupting & improving the wireless industry.
Being at one of those catastrophic events personally, I can vouch for being able to depend on my BlackBerry even while those around me we shaking their phones like rattles from frustration. This video was spot on!
Wow, this internal video has been more effective at communicating BlackBerry's message than any ad I've ever seen from an ad agency on their behalf. This makes me love the brand all over again, so I suggest that BlackBerry hire whoever internally in the company made this, to also run advertising for the company. This needs to be shown, although somewhat reduced if on TV spots...
Posted via CB10
So share the **** out of this video to get the word across is it means anything to you
Posted via the CrackBerry App BlackBerry Venice
This advertising is incredible, excellent, Well done, Blackberry!!
Really awesome and a heart touching ad...kudos the the one who made it...hope BlackBerry can make use of that talent in business!
Posted via CB10
BES12, QNX, Good, WatchDox, AtHoc, certicom, movirtu, secusmart.
One logo is missing on the list.
It's BB10 logo.
Some big name companies, some powerful countries. They all seem not be comfortable with dependence on Android and Google services. I think they would welcome a mobile OS which is not directly or indirectly connected with data-mining Lords of the internet (Google) and US Secret Services buddies.
BlackBerry has such (already proven) alternative. It's called BB10.
If BBRY decides to exit multi-billion dollar market - mobile OS market, I have only one question.
Who will compensate BBRY shareholders for their enormous financial losses?
Are you saying BlackBerry exiting the hardware market will drive the stock price down?
*not to be comfortable*
@birdman
I have reread my post. There is no word such “hardware” or “stock”. Maybe you know better what I wanted to write ;-)
What I'm saying is, BBRY is a software company now (at least according to Chen). Believe it or not, OS is a software. Software that collects or can help collect very sensitive and confidential information.
It wouldn't be surprising if some companies/countries weren't happy about uncontrolled accessing to their employees/citizens data. BBRY or other company should – in my opinion - give customers/consumers software which enables them gain more control over THEIR data.
In fact, there is no reason why ONE company should collect almost ALL available data and take almost ALL profits from collecting & selling these data.
Ok
Well, recently it seems Apple does more for security of their customers' data.
Kinda boring. Depressing music coupled with bland BW graphics with little message.
Posted via CB10
I guess it's a great history, but people want to know the future not the past.
Posted via CB10
Yes
BlackBerry's future is "secured communications".
Nice job, wish it had been done earlier. But nice work either way.
Posted via CB10
Yes , the video was well done but as a consumer I would want to know why a PRIV is more secure than an iPhone or Samsung. They are trying to create a brand image which is a great idea but where the rubber hits the road what are the benefits to owning a BlackBerry today over any other smartphone ?
Posted via CB10
BlackBerry makes Android security updates availabe without hesitation. And it has DTEK.
Samsung is most secured android device. Even Chen said it himself
When?
Very nice!
Posted via CB10
Too bad no one outside Crackberry will see this video. It will be kept secret like the BlackBerry devices. I'm still waiting to see a PRIV commercial.
That video was really good. I could see them running spots that focus on local events that happened there - like the 9/11 story in New York, the UCLA BruinAlert in LA, the Haiti story in Miami, etc.
I miss the blackberry OS 7 icons.. missed them.. is it possible that BB10 OS can change to?..
Posted via CB10
Awesome
Posted via CB10
So What's App will no longer be supporting blackberry users after 2016......
Posted via CB10
And the Passport needs a removable battery.
Put this on TV, then we will get some market shares back.
It is a nice video that shows how BlackBerry has evolved over time yet has remained true to its heritage.
BlackBerry has always been about secure communication. With the purchase of QNX, AdHoc and the others depicted on the video it has made itself even more secure, reliable and cross-platform.
Posted via CB10
Finally!
Posted via CB10
Like the video. Echoed from many, it was way over due.
Posted via CB10
Looks like someone knows what their business is all about :-)
Zzzzzzzz
Posted via CB10
Put that on TV asap.
Governor
Omg! Wtf!!! I have this "half crescent sun rising" screen burn right above my end and back button on my Classic - *****!!!! Wow j
Jé Be....Here But Gone...
Great video -
* they discontinued the blackberry email server I forget but I know it used to have an actual "blackberry" email address
* are they saying no signal cause carriers were down yet "BBM" was connected o_O - a blackberry still needs a network to run; older bb07 had BSES or whatever it's called but bb10 is just a device requiring a network to function - unless pim and bbm work without a cel connection i'm not seeing it
Jé Be....Here But Gone...
P.S. This is why the world needs Blackberry.
Posted via CB10
They didn't had enough money for a colour spot.lol
Via classic
This is by far the best advertisement for BlackBerry that I've ever seen. Shame it's only us that will see it.
Posted via CB10
Awesome video. I wish company rises higher and better.
Posted via the CrackBerry App for Android
Well! Such averts didn't stop facebook or whatsapp to pull out their respective products from. BlackBerry 10. Let them advertise the features of BlackBerry for a seamless performance with android, ios, and windows.
I think market share of windows phones is far below to that of BlackBerry. Windows desktop has a whatsapp aversion to communicate! They think BlackBerry is half dead! Instead of going after an android phone, JC would tap the strength of QNX and spread it across other hand sets.
There are plenty hand set makers and almost all of them are doing well. Let him release a dual booting os combining QNX and Android. Such an option will let users to go for this kind of approach in real future which has not yet been tested or tied. When he project himself as a hand set manufacturer, he lost focus on popularizing QNX! U might have seen the future of Sun microsystems.
Meanwhile let him make apps like print2go and BBM more efficient available on his latest models also. I had it on my q10 but disappeared from passport. It looks like he upgrades his hand sets to take U turns. I'm surprised not!
Posted via CB10
Google won't allow a dual boot device. That's why it hasn't happened yet with BlackBerry or Windows Phone.
Very awesome I hope this gets out there to the masses.
Posted via CB10
I love my BlackBerry Z30 even more, so proud. Go team BlackBerry.
Bold 9900 > Z30
Great video, but it doesn't advertise any devices. Seems more like an ad for a software BlackBerry rather than hardware.
Posted via CB10
That's what the company is shifting towards. You haven't noticed?
The focus seemed to be on devices. Then at the last second they flash the names of Chen's acquisitions without elaboration.What is the direction of this company is what I would be wondering if I see this as a businessperson.
The music is effective and this was not done by Chen's nephew like the last few things. That is good. No, it's not an ad you would run on TV.
Posted via CB10
Wow, that was really heart pounding good.
++kudos
The new hires are definitely showing some progress..
I am starting to regain my love for BlackBerry, still not there yet.
I was just reflecting back to those days where changing your themes, was such an exciting feeling. Being able to tweak your icons and rearrange them on the Legacy phones, it's a shame how we lost all of trademark little things switching over to BB10. Now there is Blackdroid, Androberry, GMOberry. Ahhhhh.
Should have kept the communication within BlackBerry, not separate departments. Unfortunately the founders were stuck on a Fixedmindset. Happens to the best of companies, pride full blindness.
How it is a Un-healing wound, that is now becoming numb from the constant pain, trying to keep pressure on the cut to stop the bleeding.
In the waiting room, Waiting for your number to be called to see the doctor before it's too late: 'B765158312124'. But they are on number : 'A17012010'.
Sigh.....
Posted via CB10
This is why I still have and love my BlackBerry and I cannot leave it. Security, efficiency, reliability, productivity, performance, that is BlackBerry. Long live BlackBerry!
Posted via CB10
Couldn't agree more
Posted via CB10
This is the best marketing video till date. It should be trimmed a bit to 1-1.5 min and that way it can still have the impact but be able to air on TV. BlackBerry needs to remind people that the company is not interested in fads or fashion but all about business and taking care of business - in other words getting work done.
Posted via CB10
This is was really a great video. I don't have years of experience with BlackBerry like most here, yet it still seems really "fresh. "
Posted via CB10
Finally hired the right people to get the marketing and message together. Excellent. Proud to use BlackBerry mobility since my 9000 and via my Z10, Passport, Classic and wife's Z30 to help run our business when we are not physically present.
Z10 on 10.3.2
WOW!! The best BlackBerry video I seen them make to date!!! They so need to get this on TV in a commercial!! Very impressed, however they need to get this video in the mainstream!!!!
Posted via the CrackBerry App for Android
That is wonderful job! I'm really impressed of how it shortly shows historical way of our lovely BlackBerry! This is exactly about company that we all trust so much. Thanks BlackBerry ans I believe you'll not forget millions of your loyal customers (BlackBerry 10 OS users). We need BlackBerry - not Android...
Posted via CB10
If whatsapp and Facebook won't work after 31-12-16 ( I just got this message on my phone when I opened whatsapp today).. should BlackBerry not be working on providing android on its existing bb10 phones?
Posted via CB10
Or giving incentives for BB10 users to upgrade to the Priv. History is repeating itself.
Both still work and will work in 2017..
Posted via CB10 on my Silver Edition Passport... device of champions
Just not very well.
:v
Posted via #BlackBerry Z30
Now this is advertising. I just recently gotten myself a PRIV and is now enjoying every last bit of it. Held on to my Z10 for the longest. BlackBerry for Life, yo.
Posted via the CrackBerry App for Android
So what's better and what's worse for you now?
Okay...that was good.
Posted via CB10
What a video this is ! Hope similar video, could be short also, comes out to market the BlackBerry phones as well...
Posted via CB10
Now that's how you do it
Posted via the CrackBerry App for Android
Wrap it up.....that's a take....
Posted via the CrackBerry App for Android
And now it's just a complete black screen! Is this a Crackberry Fault on the video side of things? The video will not load.
Posted via CB10
Works just fine on my Passport
Posted via CB10 on my Silver Edition Passport... device of champions
And on my Sony Z5.
This file can't be played due to an technical error (10) ? I can't believe this ****. I watched the video once and went to show it my wife and this crap shows up?
Posted via CB10
Wow what a video. They can make it work with some 30 second commercials.
Posted via CB10
One of the major challenges I see, is that the average consumer doesn't care about security or efficiency. All they really care about, is it an IPhone or Galaxy device. This next generation coming up hasn't even heard of BlackBerry. This leaves BBRY to serve the needs of businesses over the consumer as an enterprise niche company, which is what got them in trouble in the first place. The mobile market moves with the teenie boppers, and BBRY or any other mobile device manufacturer is left out of the game.
As long as BBRY has a mobile device that's optimized for BES12, I will continue to buy their phones, but Android or iOS device management is a joke compared to BB10 with BES12. I will be switching from the PRIV back to the Passport very soon.
Posted via the CrackBerry App for Android
Apple graduated their audience from the iPod to the iPhone. BlackBerry lost their young audience after the Curve.
Holy crap...put that on TV as fast as you can...and make 20 more ads right behind it with that same level of intensity....what in the name of all that is holy took so long??? DO NOT MADE ANY ADS WITH A DJ SPINNING RECORDS AT A CLUB OR 14 YEAR OLD GIRLS LAUGHING AT THE SILLY EMOTICONS!!!! DON'T SHOW ME A RAPPER WITH HIS BLINGED OUT PRIV EITHER!!! Just more if the same...we were there when it mattered kinda thing. Love it. I'm excited about blackberry now.
Posted via CB10
Not bad. Should have been played years ago. That being said, there's a little too much fluff in there for me, and they really shouldn't show things they dont offer- biometric scanners for one thing.
Posted via the CrackBerry App for Android
But the will secure them... :-D
• There's a Crack in the Berry right now... •
*they
• There's a Crack in the Berry right now... •
This video is very informative. We need to share this asap. Long live BlackBerry and John Chen! God bless
Posted via the CrackBerry App for Android
They should post this everywhere and email it to everyone and plaster it on every ad spot - and just pay for the whole thing.
Posted via the CrackBerry App for Android
With what budget?
This is why I love BlackBerry
Posted via the CrackBerry App for Android
Amazing! Finally some changes on ads and marketing.
Z30, BBOS 10.3.2
The ubiquitous integration of Mobile Communications: A must watch video
http://youtu.be/YyR4InEWdN4
Posted via CB10
Cool.
Clicked and flicked with my Priv.
Great video, I will share it with the people I know!
Powered by BB10
You are missing the point, it's NOT about BB1O or handsets anymore. It's about communication and specifically the OS agnostic way that BBM works.
We have seen the hopes for a killer handset for YEARS NOW, the upcomming leap2 and the priv lite will not be spared the same fate no matter if they are BB10 or android.
The video was good but it's too long for a commercial.
Posted via CB10
Just another marketing video. What is required is keeping the existing product line (especially BB10) fresh and relevant. Enough talk from Chen and crew.
Posted via CB10
That was thoroughly impressive!
What Blackberry is/has building/built is not just a handset, but a Globally connected infrastructure for all types of situations and data. From connected cars, mission critical OSes, smartphones, secure data, EMM, asset tracking, and a lot, lot more, Blackberry's got it covered. This company's going to be huge within 5 years!
If you want this video to go viral and be seen by others, put the YouTube link on your Facebook posts and LinkedIn post as a must see for your friends and associates.
Posted via CB10
Just had a waiter comment on my Passport, as I sit here reading Crackberry and drinking some wine. He said it's a great device and wants one. This is the third positive comment in a week I have received. Just hope that BlackBerry get the message out loud and clear that they have transformed the company and are here to stay.
Passport running on 10.3.2. 2876
The million dollar question is: will the she get one?
Posted via CB10
Why not to just keep Passport and update its internals every 12 or 18 or even 24 months? If it's great and people like it, why change it?
And the same could, and likely should, be done with Classic and Z30 and Z10. Something for everyone and people would know they can depend on BlackBerry.
If you think about it, Apple does a very similar thing.
Fantastic video. This is why I use BlackBerry. I have used many devices and now the priv. BlackBerry is the best.
Posted via the CrackBerry App for Android
Watching and listening to this on my Passport touched my heart, made me more proud of my BlackBerry devices.
Posted Via My Great Passport
Best video I've ever seen from BlackBerry - hire these guys to do the rest of the marketing!
Fantastic video that tugs on heart strings while showing off everything they've done for the communications world. Amazingly well done. Wish more people would see it.
It doesn't matter what they've done for the communications world. It matters what they do going forward.
Lol does that even need to be typed? Isn't that a given on all fronts for all companies? Obviously what they do going forward is the most important.
The video showcased their 'story' and it was very well done.
Now that is a great marketing piece.
Posted via CB10
It's not a marketing piece. More of a corporate video.
My teenager doesn't understand why I still use a blackberry, now I have something to show her.
Really? -___-
It will not change a thing actually, but at least she'll know you are a fan of a brand that's not manufacturing the hardware that will help you in those situations anymore...
Posted via CB10
Awesome!
Posted via CB10
How exactly were BlackBerry users able to communicate during these crisises? It only has PIN to PIN or BBM. No emergency broadcast from what I know.
Posted via the CrackBerry App for Android
This is why I never left BlackBerry. Reliability, trust, performance. Period.
Yep. A PassPort.
Nice. Just try to get it viral as free ads.. Blackberry is still ALIVE!
Posted via CB10
Hopefully they start making commercials of this calibre when they release more phones this year.
Who ever made this JC give them a raise. Best visual presentation coming from BlackBerry in years.
Why would they give an ad agency a raise?
It was done internally....
Posted via CB10 on my Silver Edition Passport... device of champions
Proof?
"One of our UX designers made this video to honor and illustrate that legacy. It was just shown at a company meeting and employees loved it so much that they asked if we could share it with everyone. After all, when we say 'together', we include BlackBerry customers, employees, and everyone who has been with us on this decades-long journey to connect and protect the world. We're honored to continue that journey with you."
There's your proof. Read the article next time.
Posted via CB10
Thanks.
Love BlackBerry
Posted via the CrackBerry App for Android
After watching these commercials for sometime now I always shake my head and say to myself "When will the world realize how important Blackberry is?".
Posted via the CrackBerry App for Android
When they start spending hundreds of millions of dollars in ads.
Its not like BlackBerry is the only one that can pull these things. If BlackBerry was to disappear some other t company would take their place. The key here is advertising, marketing makes people believe there's no other like them and they need to get their products. That's all. It's great to see a well made video but, would it appeal to the general public? What's in it for them when getting a BlackBerry? I'm not talking about software, I'm talking about hardware. They get a BB10 with a huge huge app gap and then the Priv, which to me it's the only viable option today. BB10 is for us the fans.
As long as BlackBerry doesn't spend more money in marketing their stuff wisely then we will not get a lot of traction (I'm still talking about hardware since the software business seems to be growing ok)
Posted via CB10
Where the flip was this video three years ago?! Best thing I've seen from a multimedia standpoint from BlackBerry yet. Definitely would have the general public remember why BlackBerry was so vital. Such a shame how the fortunes of the company have gone.
Posted via the CrackBerry App for Android from my Verizon BlackBerry Priv
It was rubber ducks falling out of a truck back then.
They're still going to do all that stuff, it'll just be on android phones now!
Posted via CB10
This video confirms their role as a software company.
Posted via CB10
How about "secured communications"?
:-)
• There's a Crack in the Berry right now... •
Apple and Facebook do secured communications as well as BlackBerry.
Hahahaahah. Dream on
Posted via CB10 on my Silver Edition Passport... device of champions
Shut up and kiss me.
Take your meds
Posted via CB10 on my Silver Edition Passport... device of champions
Love you so much
Finally a BlackBerry Ad that is worth a 30 second TV spot. Good job. Keep it up BlackBerry.
Posted via CB10
Wow, brilliant. Hope it goes viral...
And no BlackBerry 10 phones were shown lol.
Posted via CB10
Why would their be? The video is not speaking to their smart phones. That's the point :)
I actually saw a Q10 drawing. If that counts.
Posted using the Little Beast Q10
That was a Classic...?
No, I'm just pokin' ya... :-D
• There's a Crack in the Berry right now... •
Wow!!! That should be shown at every opportunity. That was incredibly well produced very informative and emotional...
Blackberry knows how to tell their story, now all they need is a powerhouse phone running bb10 that tops the specs of the Passport with a slide out keyboard and a curved screen... oh yeah they have that but decided their own OS wasn't good enough for it and gave it android!!!
Typed on the best keyboard on the best phone the Passport by BlackBerry
Sad but true :'-(
This was beautiful. It's not that blackberry can't tell their story well. It's that their reach is limited by the money they spend to spread it. This was a great video.
Posted via the CB App for PRIV
I agree 100% with you. That video was incredibly powerful.
The quality of the video is a great step forward. But listing those tragedies (where thousands of lives were lost) for commercial gain is in extremely bad taste.
Commercial gain? Seriously? Get a life...
Posted via CB10 on my Silver Edition Passport... device of champions
What else do you think it's for?
The point is, those lives mattered and communication is a huge benefit in dealing with tragedies and emergencies...BlackBerry wants to help. And can.
Apple recycles their metal into new phones and people think they are saving the world...just saying.
Posted via CB10
So all smartphone owners should use BBM during an emergency? Or would it only work that way for legacy BIS subscribers? Not sure what BlackBerry is trying to convey here.
Why do you care? Wait... you don't.
Posted via CB10 on my Silver Edition Passport... device of champions
Nobody seems to know the answer.
You do the least.
Posted via Overheating Z10
That doesn't make any sense.
It was a video shown at its Annual Shareholder Meeting... are they now selling DVDs of it? If not, take a seat and take your FUD with you...
Posted via CB10 on my Silver Edition Passport... device of champions
Happy Canada Day!
Yet you crap on a Canadian company...
Posted via CB10
Just their American management.
+10
• There's a Crack in the Berry right now... •
BOOM!!!! That's what we need to let people realised that in this world of such tragedy one thing is still secure and it's BlackBerry. Have to pry my PP from my cold dead fingers
Posted via CB10
I'm absolutely with you on this one!
Typed with the joyous sound of a Passport keyboard
Nobody would kill you to take your BlackBerry anyway. And even then I hope you value your life more than your BlackBerry.
In other words, that's an appropriate expression for guns, not for cellphones.
Posted via CB10 with my PassportSQW100-1/10.3.2.2876
Now we need it on tv
Posted via CB10
It would have to be cut down from what it is now for that to happen. Not sure the message would be the same.
Tweet the heck out of the link to the video
The only place I could see this air in its entirety is ahead of movie trailers in theatres.
That would be a great place to show it.
This is BY FAR the best BlackBerry advertising I've ever seen. Ever.
@Bla1ze - you're probably right, but they could have maybe cut it into separate spots and still gotten the point across. 10 seconds of this would have still been better than the super bowl debacle.
Posted via CB10
10 seconds of anything would be better than the Super bowl stuff but I'm trying to let that go finally lol.
+1
Posted via the CrackBerry App for Android
Not me ... i'm taking that disappointment to the grave!
I didn't read the article before I posted, and just noticed that this was created by an in-house ux designer? I'm hoping he's a member of the CrackBerry community and reads all the comments for some well-deserved praise. I've watched this about 7 times already.
Is the latest rumor about three BlackBerry devices true?
Posted via CB10
Yes.
You need to let go, if you want forgiveness for yourself. It's reciprocal... :-D
• There's a Crack in the Berry right now... •
1 second of anything would be better.
Posted via Overheating Z10
It could be cut into a series of ads...
BlackBerry PRIV STV100-1 6.0.1
Classic SQC100-1/10.3.2.2876
I can see bbos or BIS was effective in crisis management. Not sure bb10 n priv can do that without BES
Posted via CB10
But this advertisement is so cool.well done BlackBerry
Posted via CB10
I think the point trying to be made is that in those periods of crises, it was BlackBerry's that worked and nothing else. So reliability is a makeup of the brand.
Posted via the PrivZilla!
Nice sentimental video, but it is misleading when it comes to a modern crisis scenario.
Back in 2001 only BlackBerrys could give you reliable email on a mobile device over a slow congested 2G data network. Today any smartphone, tablet, netbook, laptop, hybrid, smartwatch, mail enabled feature phone or even IoT connected fridge can do that.
Posted via the CrackBerry App for Android
Johnnyuk - I think that is the point. Without BlackBerry the standard would not have been set to the current eexpectation. Now BlackBerry knows they have to move the next level wit a secure and reliable Internet of things and who is better equipped than BlackBerry to do that?
The point is lots of companies are doing it today and doing it more commercially successfully than BlackBerry are. This is just harking back to former glories in the hope that they can make people think it still means something today.
Posted via the CrackBerry App for Android