As 4K content continues to grow, Google has now announced that they will be upgrading users' SD and HD titles to 4K for free starting with the U.S. and Canada. On top of that, they also that 4K content will cost less going forward, making it all a bit easier on your bank account.

Movies you own will automatically be upgraded to 4K, on us: When 4K titles are available from participating Hollywood studios, we'll upgrade your past movie purchases so you can stream in 4K, even if you originally bought the movie in SD or HD. It's all on us, just open the Play Movies & TV app, and we'll let you know which titles have been upgraded.

Pay less for 4K movies: Starting today, most 4K movies on Google Play will cost you less, so you have more options to enjoy upgraded movies. Get started by browsing our top 4K titles.

Bring 4K to your TV: You shouldn't need to buy an additional device to watch your 4K movies on the 4K TV you already own. In addition to 4K Sony Bravia TVs, you can now watch in 4K using the Play Movies & TV app on most 4K Samsung Smart TVs, and we're working on adding support for LG as well.

Enjoy updated designs to our smart TV app: We've updated our app for Samsung, LG, and Vizio TVs with a modern look and feel to provide a better experience.

Participating studios include Fox, Lionsgate, NBC Universal, Sony (US only), and Warner Bros, so you can check through Google Play Movies & TV to see if any of your content qualifies. Just open up the app, tap Library and look for Upgraded to 4K at the top.

Download Google Play Movies & TV (free)