As 4K content continues to grow, Google has now announced that they will be upgrading users' SD and HD titles to 4K for free starting with the U.S. and Canada. On top of that, they also that 4K content will cost less going forward, making it all a bit easier on your bank account.

Movies you own will automatically be upgraded to 4K, on us: When 4K titles are available from participating Hollywood studios, we'll upgrade your past movie purchases so you can stream in 4K, even if you originally bought the movie in SD or HD. It's all on us, just open the Play Movies & TV app, and we'll let you know which titles have been upgraded.

Pay less for 4K movies: Starting today, most 4K movies on Google Play will cost you less, so you have more options to enjoy upgraded movies. Get started by browsing our top 4K titles.

Bring 4K to your TV: You shouldn't need to buy an additional device to watch your 4K movies on the 4K TV you already own. In addition to 4K Sony Bravia TVs, you can now watch in 4K using the Play Movies & TV app on most 4K Samsung Smart TVs, and we're working on adding support for LG as well.

Enjoy updated designs to our smart TV app: We've updated our app for Samsung, LG, and Vizio TVs with a modern look and feel to provide a better experience.

Participating studios include Fox, Lionsgate, NBC Universal, Sony (US only), and Warner Bros, so you can check through Google Play Movies & TV to see if any of your content qualifies. Just open up the app, tap Library and look for Upgraded to 4K at the top.

Download Google Play Movies & TV (free)

Latest And Best Prime Day Deals

Amazon's Fire TV Cube is down to just $70 thanks to this Prime Day deal
Amazon Fire TV Cube
$69.99 $119.99 Save $50

Save $80 on the Neato D4 robot vacuum during this Prime Day Lightning deal
Neato Robotics D4 Alexa-enabled laser-guided robot vacuum cleaner
$319.99 $400.00 Save $80

Time is running out. And so is the supply. Grab it while you can.

Grab TCL's 32-inch 720p Roku TV for less than $100 in this Prime Day Lightning deal
TCL 32S325 32-inch 720p Roku TV
$99.99 $130.00 Save $30

Act fast while you can. These Lightning deals tend to sell out quick.

The Ring Alarm security system is reaching new low prices for Prime Day
Ring Alarm home security systems

Various configurations of the Ring Alarm are discounted to their best prices yet exclusively for Prime members at Amazon through Tuesday night to help keep your home secure.

The Sonos Beam Prime Day deal includes a $40 discount and 2 $50 Amazon gift cards
The Sonos Beam Prime Day deal includes a $40 discount and $100 in Amazon gift cards
$359.00 $499.00 Save $140

That's just so much savings in one deal. You'll have to wait for the physical gift cards, but that's basically $100 to spend however you want.

Prime Day dropped this PlayStation 4 console bundle to just $250
PlayStation 4 Slim 1TB console with Marvel's Spider-Man and Horizon Zero Dawn
$249.99 $359.98 Save $110

This deal on the PlayStation 4 Slim console saves you $50 off its regular price while also including Marvel's Spider-Man and Horizon Zero Dawn Complete Edition for free. You'll just need an Amazon Prime membership to snag it.

The newest device in the Echo family, the Show 5, is now down to just $50
Echo Show 5
$49.99 $89.99 Save $40

It's only been on the market since May, but it hasn't escaped the Prime Day price cuts.

Amp up your home security with these huge Prime Day discount on nearly all Ring products
Save on Ring products today only

Whether you need a video doorbell, whole home alarm system, or some lights to brighten a dark area, Amazon has it all marked down today!

More Prime Day Deals