Last week we posted that more and more carriers are introducing integrated carrier billing for App World, with more than 40 carriers worldwide already using it. Next in line to do so is Globe Telecom which operates in Spain and the Philippines. It allows both postpaid and prepaid customers to purchase apps on App World.
Globe Telecom to Integrate Carrier Billing on BlackBerry App World
Globe Telecom's BlackBerry smartphone customers will be able to apply purchases from BlackBerry App World directly to their Globe Telecom bill
Barcelona, Spain and Manila, The Philippines - Research In Motion (NASDAQ: RIMM; TSX: RIM) and Globe Telecom today announced that Globe customers will enjoy the ease and convenience of applying their app purchases on BlackBerry App WorldTM to their postpaid or prepaid accounts.
The new billing service will enable Globe Telecom subscribers to purchase apps on BlackBerry App World and charge the transaction directly to their monthly postpaid bill or prepaid account credits. Globe subscribers will also be offered the flexibility of charging in-app purchases to their regular bill or deducted from their prepaid load, which allows digital goods to be purchased without interrupting the app experience. The new service is expected to roll out in the second quarter of 2012.
Hastings Singh, Vice President of South Asia at RIM commented: "BlackBerry App World is a great place for customers to discover and download new BlackBerry apps and themes. Today's announcement with Globe is a first for the Philippines and is testament to both companies' drive to continuously improve the customer experience."
"Integrated billing will make it easier than ever for our subscribers to purchase apps for their BlackBerry smartphones," said Peter Bithos, Globe Senior Advisor for Consumer Business. "Through the secure billing system interface, we are able to provide our subscribers a convenient and worry-free way to purchase premium content on BlackBerry App World without the need for a credit card or direct cash payments. The cost of apps purchased from the app store will be charged to their postpaid phone bill or from their prepaid credits. We are delighted to enable this new level of flexibility and convenience in purchasing BlackBerry apps for our customers."
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