OK. So I can't say for 100% certain that CrackBerry's RIMPIRE STRIKES BACK initiative is what inspired Canada's Future Shop to put RIM Strikes Back, BBM 6 is here on the cover of their latest issue of Cellshop, but I'm going say it did. Think about it. RIM isn't in the consumer facing brand that the average person knows.... BlackBerry is. So for Future Shop to decide to put RIM strikes back vs. BlackBerry strikes back must mean it was a conscious decision. A decision in recognition of CrackBerry, BlackBerry and our RIMPIRE STRIKES BACK movement.

Or maybe I'm crazy and it's coincidence. Either way, I love it. PURE AWESOME Future Shop! #RIMPIRE