I had the pleasure of attending an event at the Porsche Design store in NYC last night to kick off the US launch of the BlackBerry P'9982. There were plenty of fans on hand to see BlackBerry CMO Frank Boulben and Porsche Design CEO Dr. Juergen Gessler introduce the P'9982. 

The P'9982 launched exclusively at Harrods in London on Wednesday, and last night marked the launch of the device in the US. The P'9981 was one of Harrods biggest selling devices ever, so we're hoping much of the same for the P'9982.

The Porsche Design store has plenty of luxury items on display including watches, shoes, sunglasses and even knives -- and the new P'9982 fits right in. While some people may not understand or appreciate the design of the P'9982 (or the P'9981 for that matter) when you're surrounded by other Porsche Design items it's easy to see how a BlackBerry fits into the mix. 

At the event there were some devices on display so everyone could get their chance to see the P'9982 first hand and the responses were great. There were even some accessories on display including the custom leather P'9982 pouch and three different color battery doors in red, blue and beige (though I still like the black). Overall the event was a big success - there was great food and drinks, loads of conversation and BlackBerry's galore. What more could you ask for?

Check out some shots from the event in the gallery above and let us know what you think!