RIM today announced that they're making use of that MasterCard PayPass certification for a near-field communications-enabled mobile wallet in Turkey. The Turkcell BlackBerry Bold 9900 will be spearheading the new contactless payment scheme, though it's easy to imagine the wealth of other NFC BlackBerry devices getting in on the service too - especially the BlackBerry Curve 9360, since it's already certified. Transactions under a certain amount won't need a PIN to be entered, ensuring you can tap and go with ease, but for anything over 35 Turkish Lira (or roughly $20), you'll need to authenticate.
Before getting too cynical about RIM paying attention to everywhere but North America, it's worth noting that Turkey is huge. There are 72 million people there, with 66 million cell phones in use as of 2009. Just to put that in perspective, here in Canada we've got about 24 million mobiles running among 34 million people.
Regardless, it'll be great when PayPass with mobile NFC lands here at home, and BlackBerry can start giving Google Wallet a bit of honest competition. Keep reading for the full press release.
Turkcell and RIM Launch NFC Mobile Wallet for BlackBerry Bold 9900 Customers in Turkey
First commercially available NFC-based mobile payments for BlackBerry smartphones via MasterCard PayPassTM
Waterloo, ON and Istanbul, Turkey - Turkcell and Research In Motion (NASDAQ: RIMM; TSX: RIM) today announced the commercial availability of an NFC mobile wallet application, the Turkcell Cep-T Cüzdan, for BlackBerry® BoldTM 9900 smartphone customers in Turkey.
The power of the BlackBerry Bold 9900 combined with the Turkcell Cep-T Cüzdan application enables Turkcell customers to enjoy making payments in a simple, easy, safe and convenient way by simply tapping their NFC-enabled BlackBerry Bold 9900 against a MasterCard PayPassTM reader in shops, retail outlets, cafes and restaurants across Turkey. In addition, Turkcell customers travelling abroad will also be able make payments in the same way .
Alexandra Zagury, Managing Director, Turkey, RIM said, "We are pleased to partner with Turkcell to launch the first commercially available NFC mobile wallet for BlackBerry smartphone customers in Turkey. RIM is committed to supporting the advancement of NFC technology and today's launch marks an exciting milestone for the future of mobile commerce."
Cenk Bayrakdar, Turkcell Deputy General Manager, Turkcell said, "Turkey is leading the way internationally in mobile financial services, especially NFC. The Turkcell Cep-T Cüzdan application for the BlackBerry Bold 9900 opens up a new era of shopping, enabling simple, secure and convenient mobile payments at approximately 60000 contactless points of sale across Turkey. The security features of BlackBerry smartphones make RIM the ideal partner for enabling NFC-based mobile payments."
From today, Turkcell's BlackBerry Bold 9900 customers can apply for the Turkcell Cep-T Cüzdan service at Turkcell stores. Customers will be provided with a new NFC-enabled SIM and advised on how to download the Turkcell Cep-T Cüzdan application for free. As part of the registration process the customer's MasterCard details will be securely registered by Turkcell to enable payments of up to 35 TL per transaction with no pin or signature, using their BlackBerry Bold 9900. For payments over 35 TL, pin or signature support is also required.
The BlackBerry Bold 9900 and BlackBerry® CurveTM 9360 smartphones are the world's first SIM-based smartphones to receive MasterCard PayPass handset certification for secure NFC payments: http://press.rim.com/release.jsp?id=5263
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