On my recent trip to Waterloo to attend BlackBerry's Annual General Meeting of Shareholders, I was approached by Pranav Sood, the founder of Emblm. I actually met Pranav once before, when his idea for Emblm was still just an idea, but since then he's made a lot of progress on taking the idea from concept to reality.

Over the years CrackBerry readers have always been fans of device personalization services, be it ColorWare, Coveroo or the offerings from any of the custom sticker skin / decal companies out there. Emblm takes things a step further by actually customizing OEM parts. You're not adding bulk to the device, nor paying ColorWare prices, but have the ability to get a personalized device. Be sure to check out the video above for a solid overview.

Pranav has had some great exposure the last few months -- he even appeared on Dragon's Den (Canada's version of Shark Tank) to pitch the idea -- and now he's looking to raise funding via Indiegogo to really get the business off the ground. You can jump over to the Emblm Indiegogo campaign for all the details. If you like what you see, be sure to support him, and let him know that you discovered him via CrackBerry!

Check out Emblm's Crowdfunding Campaign on Indiegogo 

Latest And Best Prime Day Deals

It might be Prime Day, but this Instant Pot deal is available to everyone
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This 3-quart multi-cooker is perfect for smaller households or serving sizes, and today's deal beats the others we've seen.

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The Ring Alarm security system is reaching new low prices for Prime Day
Ring Alarm home security systems

Various configurations of the Ring Alarm are discounted to their best prices yet exclusively for Prime members at Amazon through Tuesday night to help keep your home secure.

The Sonos Beam Prime Day deal includes a $40 discount and 2 $50 Amazon gift cards
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That's just so much savings in one deal. You'll have to wait for the physical gift cards, but that's basically $100 to spend however you want.

Prime Day dropped this PlayStation 4 console bundle to just $250
PlayStation 4 Slim 1TB console with Marvel's Spider-Man and Horizon Zero Dawn
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This deal on the PlayStation 4 Slim console saves you $50 off its regular price while also including Marvel's Spider-Man and Horizon Zero Dawn Complete Edition for free. You'll just need an Amazon Prime membership to snag it.

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