With all eyes on IFA this week the UK's largest 4G network are kicking things of nice an early by announcing some restructuring with their Pay-As-You-Go offerings. As you'll see from the following press release EE have studied what PAYG users are after and have come up with some solutions which include 4G packs from just £1 per week.

Although EE were the first carrier in the UK to offer 4G it does come at a premium, something which some other networks are cashing in on and offering 4G at no extra charge. The downside to them though is that there coverage is way behind that of EE.

Good news for consumers in the UK. I suspect we're in for a week of great news to keep your eyes peeled.

Press Release

Wednesday 3rd September, 2014, London – EE, the UK's most advanced digital communications company, today launched a range of market leading Pay As You Go (PAYG) packs with 4G included in all at no extra cost – starting from just £1 per week. The new packs are set to transform the way consumers purchase PAYG, and have been designed to combine EE's market-leading 4G performance with outstanding value, enabling even more customers to enjoy superfast mobile connectivity on the UK's biggest, fastest and most reliable network.

Available immediately from EE shops, EE telesales and via the EE web site, the new packs offer market leading value to the 40% of mobile users who want the control and flexibility of PAYG.

The packs have been created to reflect how customers typically use their phones, offering simple, transparent pricing. For added ease, the new packs have been split into three categories, representing the three most common customer usage patterns with allowances weighted towards what customers want to use (Talk and Text Packs, Data Packs and Everything Packs) – meaning they don't have to pay for things they don't need.

Providing unprecedented value for money, EE customers will also have the reassurance that they have access to the UK's award winning, biggest, fastest and most reliable mobile network. What's more, 70% of mobile PAYG users spend less than £10 per month, so for the first time across the industry, EE is offering a choice of PAYG packs for just £1 per week, providing increased flexibility to meet customer need.   EE has put control at the heart of its new range of packs - with customers never able to go over their data allowance. If they do use it up, then they can purchase one of the great value add-ons to extend it as needed.

And as if that wasn't enough, EE PAYG customers who get their pack each week or month for three months, can add even more of what they like to use in their pack, for example a customer on a new 30 day pack can choose between an extra 250MB of data, 50 minutes of any network calls or 250 texts at no extra cost. EE PAYG customers also get up to £20 off a new phone from an EE shop once they've been using our services for at least three months, as well as access to great EE benefits, including EE Wednesdays, offering 2-4-1 deals on cinema tickets and EE Tickets.

The new packs are available across all EE retail channels immediately. Customers looking for more information can visit www.ee.co.uk/payg

This post may contain affiliate links. See our disclosure policy for more details.

Latest And Best Prime Day Deals

It might be Prime Day, but this Instant Pot deal is available to everyone
Instant Pot 3-Quart Duo Mini Pressure Cooker
$39.95 $65.00 Save $25

This 3-quart multi-cooker is perfect for smaller households or serving sizes, and today's deal beats the others we've seen.

Unlock voice control with Echo device deals and $5 Amazon smart plugs
Amazon Echo devices bundled with $5 smart plugs

Amazon's Smart Plug lets you start voice controlling anything plugged into it by asking an Alexa-compatible device, and today's deal lets you snag one for only $5 with purchase of select Echo devices.

Be more productive with a year of Office 365 Home and a free $50 Amazon gift card
Office 365 Home 12-month subscription and $50 Amazon gift card
$99.99 $150.00 Save $50

The subscription works with up to six people, but that card can be all yours.

Amazon's Fire TV Cube is down to just $70 thanks to this Prime Day deal
Amazon Fire TV Cube
$69.99 $119.99 Save $50

Grab TCL's 32-inch 720p Roku TV for less than $100 in this Prime Day Lightning deal
TCL 32S325 32-inch 720p Roku TV
$99.99 $130.00 Save $30

Act fast while you can. These Lightning deals tend to sell out quick.

The Ring Alarm security system is reaching new low prices for Prime Day
Ring Alarm home security systems

Various configurations of the Ring Alarm are discounted to their best prices yet exclusively for Prime members at Amazon through Tuesday night to help keep your home secure.

The Sonos Beam Prime Day deal includes a $40 discount and 2 $50 Amazon gift cards
The Sonos Beam Prime Day deal includes a $40 discount and $100 in Amazon gift cards
$359.00 $499.00 Save $140

That's just so much savings in one deal. You'll have to wait for the physical gift cards, but that's basically $100 to spend however you want.

Prime Day dropped this PlayStation 4 console bundle to just $250
PlayStation 4 Slim 1TB console with Marvel's Spider-Man and Horizon Zero Dawn
$249.99 $359.98 Save $110

This deal on the PlayStation 4 Slim console saves you $50 off its regular price while also including Marvel's Spider-Man and Horizon Zero Dawn Complete Edition for free. You'll just need an Amazon Prime membership to snag it.

More Prime Day Deals