Sticking to their plans announced back in 2017, Denso and BlackBerry have now shipped their Harmony Core HMI digital cockpit system starting with the 2020 Subaru Legacy and Outback.
"Software is the driving force in next-generation automotive design," John Wall, SVP and General Manager of BlackBerry QNX said. "As cars become more data-driven and automated, they demand functional, secure and trusted in-vehicle software. A leader in automotive technology, BlackBerry is excited to bring one of the world's first integrated digital cockpit platforms to market with DENSO in SUBARU's latest vehicles, helping manufacturers to take advantage of a significant industry trend – the exploding demand for a safe, seamless, digital in-car experience."
Speaking on the announcement, Tatsuya Okuno, Vice President and Chief General Manager of Engineering DIV.1 of Subaru Corporation noted:
"Subaru is synonymous with innovation, quality and building trusted vehicles that customers can rely on. Together with DENSO and BlackBerry, we are excited to introduce the integrated HMI cockpit systems in the all-new 2020 SUBARU Legacy and Outback (U.S. model). This is a world-first in new automotive digital experiences that seamlessly combines the cluster, head unit, infotainment system, and entertainment screens with the class-leading safety Subaru is known for. We are excited to roll-out the Harmony Core HMI technology in future car models with BlackBerry and DENSO."
While Denso and BlackBerry are starting with Subaru, time will tell whether or not the solution is widely adopted. As highlighted in the press release, according to Data Bridge Market Research the automotive digital cockpit market is expected to reach $41.15 USD billion by 2026, and I'm sure Denso and BlackBerry would love to capture as much of that as possible.
Press Release
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