With BlackBerry having chosen the winning Formula One team to sponsor this year they have managed to achieve some of the best marketing out there - not just the BlackBerry logo being on Lewis Hamilton and Nico Rosberg's cars, but also on their helmets and most items of clothing - racing and casual.
We've featured promotional videos here before on why Mercedes AMG PETRONAS use BlackBerry 10 smartphones as their communication tools of choice, but now it's time to take things to a new level - I'm going on a mission at their UK headquarters!
Next week I'll be hanging out at the base in Northamptonshire where I'll get a grand tour, get to chat with Matt Harris - their IT director and even have the opportunity to test out there simulator!!!
I've decided to tackle this one slightly differently to previous events I've attended. As long as Mercedes AMG Petronas allow it I'm going to vlog the day. I've not done this before so it could go terribly wrong, but I'm up for the challenge and I think it will be the best way of sharing the day with the CrackBerry nation. I'm pretty sure there will be parts of the tour that I can't video or photograph but that's to be expected.
It sure sounds like it's going to be an absolutely awesome day so keep your eyes peeled next week for all the action.