It seems that BlackBerry UK are doing some mobile marketing around London at the moment - quite literally. 25 black cabs have been given full BlackBerry 10 livery and as you can see they are giving the Z10 a real purge.

Seeing black cabs with adverts on isn't a new thing here in London, however it isn't that common to see quite so much livery on a single cab. I'm loving the designs and especially the Z10 splashed across the bonnet of the car.

Will this help improve awareness of the Z10? I think it has to - you can't really not notice a taxi looking like this. Nice work BlackBerry UK - they look truly stunning.

Should other countries/cities follow suit? Let us know your thoughts in the comments!