go Bare

Case-Mate announced today they will be adding a new line of protective skins to their lineup of BlackBerry cases. The new go Bare protective films will be solution-free "instant application" skins for all devices. The invisible film will protect the entire device, without the need of any sprays or solution for application. You will be able to apply, reapply and take off the film as many times as needed with no damage or residue on the device itself.

 "With go Bare, we're using cutting-edge technology to create a new category of solution-free mobile phone protection - an invisible film that completely shields against potential nicks and scratches without compromising the look of the device," said Shashi Reddy, founder and CEO, case-mate. "While many people like to adorn their device with colorful cases, there are just as many who want to preserve its beauty and go Bare is the ideal solution, as it's easy-to-use, offers maximum protection and maintains the integrity of the product's original design."

The go Bare line will be available in mid-February for most devices and cost $24.99 for full-body protection. For more information check out case-mate.com. Full press release after the jump.

CASE-MATE ANNOUNCES GO BARE: THE FIRST SOLUTION-FREE PROTECTIVE FILM FOR MOBILE DEVICES


Provides an instant, invisible cover that preserves the original beauty of today's mobile phones while offering top-grade defense against daily wear and tear

LAS VEGAS - January 6, 2010 - Case-mate, a designer of innovative accessories for mobile devices and electronics, today announced go Bare, a revolutionary instant application protective film system for mobile phone users who want to safeguard their device while honoring its inherent design. Go Bare's invisible military-grade film covers the entire device for the ultimate defense against daily use, bumps and drops. It is the first protective film on the market that offers an instant application - users do not need to employ any sprays or solutions as is required with other film protectors on the market today.

"With go Bare, we're using cutting-edge technology to create a new category of solution-free mobile phone protection - an invisible film that completely shields against potential nicks and scratches without compromising the look of the device," said Shashi Reddy, founder and CEO, case-mate. "While many people like to adorn their device with colorful cases, there are just as many who want to preserve its beauty and go Bare is the ideal solution, as it's easy-to-use, offers maximum protection and maintains the integrity of the product's original design."

Go Bare with go Bare
The case-mate go Bare is the ultimate in mobile phone protection and offers the following features and benefits:
· Instant Application - Unlike other protective offerings, go Bare works without any sprays, solutions or drying time - Users apply the self-adhesive go Bare with just their thumb - and they have the option to apply, reapply, take off and manipulate the film as many times as needed.
· Design Preservation - go Bare keeps mobile phones looking brand new without disrupting the look and tactile feel of the device's original design.
· Daily Defense - Created using tough military-grade materials, go Bare is extremely durable.
· Long-Lasting - go Bare is guaranteed to last longer than traditional screen protectors and comes with a Lifetime Warranty.

Pricing and Availability
The case-mate go Bare will be available for the Apple®, BlackBerry®, Motorola® and HTC® mobile devices in mid-February 2010. It can be purchased at www.case-mate.com for $24.99, which includes a single set of protector films for the front, back and sides of the device.

About case-mate
Launching innovative accessories since 2006, case-mate combines design engineering with cutting-edge materials to protect and enhance technology. An ever-expanding repertoire of customized cases for iPhone, MacBook, and BlackBerry help distinct personalities "Make a Statement." Partnerships with industry leaders express case-mate's vision for streamlining consumer electronics in the dynamic technology marketplace. To learn more, please visit www.case-mate.com .

CES Information
To view case-mate's new products and existing line, please visit us at the Las Vegas Convention Center, North Hall's iLounge Pavilion, Booth 3606.

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