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Today at the BlackBerry Developers BoxTone announced a new product to accompany their growing product line. It's called Mobile Analytics Platform and it's an enterprise tool to assist companies develop and support BlackBerry smartphone applications in less time and maintaining a high quality experience for the end user.

The smartphone application world which started off with consumer focused like Twitter and Facebook and have now evolved into enterprise focused, in many cases they've become mission critical. The management of these apps to ensure the application and the core BlackBerry smartphone experience needs to be protected.

Mobile Analytics Platform (MAP) a does just that and they are inviting developers to join the beta program now. 

Press Release

BoxTone Unveils New Mobile Analytics Platform at BlackBerry DEVCON 2010  

BlackBerry DEVCON 2010 - San Francisco, CA - September 28, 2010 - BoxTone®, the leading provider of proactive Mobile Service Management (MSM) software solutions, yesterday announced new software to help enterprises develop and support BlackBerry® smartphone applications faster, while ensuring the high quality experience that mobile users demand.

Unveiled by BoxTone CEO Alan Snyder at BlackBerry DEVCON 2010, the BoxTone Mobile Analytics Platform (MAP) combines a Mobile Analytics DevKit of application instrumentation tools with a web-based Mobile Analytics Dashboard to simplify and optimize the mobile application lifecycle from development to deployment, operations and support.

As enterprise mobile applications continue to proliferate and gain mission-critical status, their remote nature makes it difficult to easily find and address application and device-side issues, respond to mobile user application support calls and measure actual mobile end-user experience. The BoxTone MAP will help mobile application developers, IT operations and support, and business owners gain greater visibility into the mobile application information necessary to ensure success, without "hand-on" access to the device.

"As enterprises and agencies mobilize, they must ensure that their mobile applications, both internal employee-productivity applications and external customer-facing applications, deliver a reliable, high- quality user experience," said Snyder. "BoxTone is pleased to extend our leadership in the mobile management industry, by enabling developers to instrument their mobile applications as well as by providing the enterprise with a single console for managing the applications."  Developers interested in joining the beta program for the new BoxTone MAP solution can apply during DEVCON at BoxTone's booth, #303, or can click here to apply online.

Added Snyder: "The next wave of enterprise application development has arrived, and it's all about
mobility. Our leading-edge enterprise customers are looking for ways to leverage this new wave of mobile applications to increase revenue, accelerate processes and improve customer service. They realize that like any mission-critical application, these mobile applications must be instrumented so they can be properly managed in production. That's why so many enterprises are turning to BoxTone and our unique approach to mobile application management."

BoxTone is a Bronze sponsor of DEVCON, with a team of BlackBerry application development experts on hand in Booth 303 to discuss the latest trends in application development and management.

In addition to unveiling the BoxTone MAP, Snyder hosted a breakout session at DEVCON - "Easy and Effective Mobile Application Management." He discussed the rapidly growing need for mobile application management and best practices for delivering world-class mobile management so that mobile users have a high-quality experience with mobile applications.

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