Coming out strong at today's Passport event, BlackBerry showed off an awesome new video that shows their all about serious business. The runs at just over 2:30 so it's not quite cut for TV, but it's BlackBerry through and through.
Give it a watch (if you haven't already) and be sure to let us know what you think in the comments. Stay tuned for more on the BlackBerry Passport!
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Reader comments
BlackBerry promo shows the company is still all about serious business
Wow...im thrilled and excited after watching this video..Come BlackBerry show us what you can do :)
Posted via CB10
Is that an iPhone I see in the reflection of the passport? Will the passport be enough to replace your iPhone Adam?
Posted via CB10
Fan freakin tastic
Posted via CB10
Ha! I'm in that video. :)
Good commercial. Great intro for BlackBerry sales reps.
Posted from my Z10. Z30 or Passport very soon
ordered mine .. Love the Passport!!!...
A great day deserved a great video! Way to go BlackBerry!!!
Posted via CB10
This is a brilliant business promotion video showing all that blackberry is offering and how serious they are. Didn't people even read the title?
Too long, throw in a couple of explosions and a man in a suit coming out of the rubble of the explosion while on his Passport....BB gets it done!!!
Posted via CB10
Simply ROCKZ!!!!!
Posted via CB10
Put it on TV
Posted via CB10
Loving this advert. Reminds me of some of the classy IBM ads over the years.
Posted via CB10
That is the best ad I've ever seen from them - ever.
This should be edited down for the Super Bowl commercial next year. Let's hope BB makes edited versions of this ad on both the web and TV to get the word out everywhere that they're back.
Sent from my sexy white hot Z10 in Sin City ;-)
"Coming out strong at today's Passport event, BlackBerry showed off an awesome new video that shows their all about serious business."
This should say "... that shows they're all about serious business."
Love it!! Can't wait for their Cloud. They do have to stop showing people using iPads though - the guy in the car had one - could tell by that foldable cover. I like their new slogan - Serious Mobility for Serious Business. I like their focus on the segments too! I like where they are going. Ya BlackBerry!
Don't worry about iPads...
They will be assimilated, via BES... :-)
BlackBerry? I premdict the future's gonna be chenomenal!
'Resistance is Futile' ;-)
Posted from my Z10 eagerly awaiting 10.3
Ipads will be assimilated via BlackBerry Blend. PCs, Macs and Android tablets are part of the new mix.
Look at the BlackBerry Blend page of the launch site and you see both Apple Store and Google Play shortcuts.
Posted via CB10
#SeriousBusiness, #SeriousProductivity, #SeriousCommunication, #SeriousSecurity,
#Serious ...
#Serious stuff
Seriously, BlackBerry!
Posted via CB10
Mine is ordered. And I love that BlackBerry is finally found its way back to its roots. Business First, BlackBerry Forever
Posted via CB10
It's about time, need a shorter version for commercials
Posted via CB10
BlackBerry Rising from the ashes! #serious #mobility #serious #business #loveit #passport #mynextupgrade #AT&T
Posted via CB10
I wonder who BlackBerry signed as their marketing agency? It's very IBM like.
It's got a very serious professional tone to it.
Applause.. #TeamBlackBerry
Posted via CB10 on my Z30
Nice. Now put it on TV!
Posted Via CB10 on my Zed 30
Pretty good video showing the company...
Posted via CB10
whoever BB hired or contracted for this marketing video should get a raise! it has a professional feel to like like Big Blue commercials or other heavy hitters from different industries. i can easily see that the +2 minute video could be edited down for TV to air in different markets.
I thought the same thing. It was very IBM like. I'd really like to know who they signed as their Agency of record.
Love this!
Small emphasis on the word "Serious"... :D
Hell of a video.. Nice Job Blackberry
Q10 on T-Mobile
Wow. Love it!!
Posted via CB10
Fantastic add. They definitely hit the mark with that one
Posted via CB10
Watched the video without audio (well with audio but it's so noisy where I am I couldn't heat it and I didn't have my headphones). Anyway, I found it boring to view. Had to wait til about 1:49 before getting a glimpse of a BlackBerry Passport.
Posted via CB10
Awesome!
Z10STL100-2/10.3.0.1154
Love this! I have been so loyal to BlackBerry and love to see their come-back!
Posted via CB10
Nice!!
This is a great promo, now they just need to get it out there for the general public to see and have them start talking about it. Even if it's bad, people will be interested and want to check it out. BBRY also needs to do a better job about making sure that it's in the stores so people can demo and try and have a BBRY rep there to show people what BB10 is all about (even though AT&T will have it first). They need to get it to Verizon ASAP, as there are a ton of customers on Verizon that want it.
I am so getting one.
From my phone
I think it's safe to safe blackberry is back.
Posted via CB10
To long I actually got bored, & I'm a huge fan boy. If I got bored then somethings wrong lol. It was just too long
Posted via CB10
Wow! Great stuff
Posted via CB10
That's a fine video.
Q10 The Other Crackberry Pirate Z30 | via CB10
A revival.... impressive
Shows their business side, but fails to inform on Devices. Hope they have a separate commercial on devices as in depth as this one
Posted via CB10
JUST ORDERED 3 BLACKBERRY PASSPORTS!....AWESOME FOR MY BUSINESS!
No more apologies, time to look forward, time to do what they are good at....finally!!
Posted via CB10
This video is epic! People need to see this. Share it on social media sites guys!
Posted via my Awesome Q10 running 10.2.1.2102
Awesome video!
Posted via CB10 and my z10
Why so serious?
...let's put a smile on that face.
Posted via CB10
Real Business Phone Blackberry Passport :)
Why are they bothering to advertise for the elite though?
Usually, advertising is to hit consumers via TV or radio.
Nice ad, but kinda strange. Perhaps this will never make it to mainstream, and is part of some other PR campaign for execs.
I think it is a great improvement over what I've seen from BlackBerry in the past. One of the last lines in the video, about the people who change the world. That's aimed at the everyman. Who doesn't want to be the one to change the world.
Tim Smith from my Z10 on Rogers
My business is a serious business, so, i need a passport!!! great!!!
Love it!
Posted via CB10
Interesting device. I hope it proves to be a success for BlackBerry in every which way, but my interest is in a replacement device for the Z10 and Z30!
Until then, sorry but I'm not paying $600 dollars for the Passport. My Z10 works just fine for now.
Cartman says: Screw you guys I'm going home!
This is a major improvement, BUT it also serves as a barrier to consumers. The average consumer will hear "this isn't for you." It needs to say it is for serious business AND has all the features you demand as a consumer. Don't forget, BlackBerry, for every device in the hands of an Enterprise user, there is a whole network of consumers. Partners, children, parents, friends, teammates, community members are all potential buyers. PLEASE! I know you are focusing on Enterprise. I get that and agree. But how about not slamming doors?
Posted via CB from "Z" best
BlackBerry? I premdict the future's gonna be chenomenal!
It will start again. Desirability due to unavailability / exclusivity. Once consumers realize what's been made available while they thought BlackBerry was dead....
It will start with prosumers like myself, then their kids, relos, friends and acquaintances...
BlackBerry Rise 2.0
Chen it on, prem-ium style... !!!
BlackBerry? I premdict the future's gonna be chenomenal!
BlackBerry has to be focused. This is an advertisement for corporates. As a member of that group, I like it.
Like Prem says, the strategy seems simple: Prosumers who see this type of promotion and/or get the opportunity to use a Passport/Classic will lead and then their families and friends will follow as consumers.
Understand this and the advertisement is NOT anti - consumer.
Posted via CB10
#WorkingWide #BlackBerryPassport #SeriousBusiness
WOW
I suspect BlackBerry is about to flood the airwaves with these ads. I say "these" ads because the video appears to be 4 or 5 spots strung together - with the tag-line mentioned multiple times throughout the video.
Awesome
I`m here for serious Buisness! ..... Come on give me the Passport already :3
Adam bro...miss ur post man...
This speaker (asian guy) appears a bit nervous >.<
Right on target!
Posted via CB10
Yes! Shorten it and get it on the tube.
VZW Z10 10.3.0.1154
I'll kill to get my bloody hands on the legendary redesigned BlackBerry Classic.
Posted via CB10 - Powered by Q10
BlackBerry passport video was nice short and concise, hope to see it on TV.
The best
Posted via CrackBerry App
This is really a good promo, you really had to listen from the person's voice to every word that was spoken. This really Shows BLACKBERRY Means business and they are serious about What they do. They are displaying their strengths so you know you won't be wrong if you choose BLACKBERRY ❥
Z10♥ and loving it ツ
Very nice. Better than the super bowl promo
Posted with my amazing Z10
that was awesome
"Data" the new Greed
Compared to all the others this is like night and day. BlackBerry is a Boss. A grown up commercial compared to all the kiddie ones made by Apple and Samsung. An eye opener and an attention getter they've got here. They should have ran this instead of that comedy like one they did for the Super Bowl. Professionalism at it's best. They need to run this all over the world.
*VI* Posted Via CB10 on my Z10*VI*
I love BlackBerry
Posted via CB10
Great video.
Who is the speaker on the livestream? (I missed the start) - He is really good.
Are you serious? BlackBerry is.
Posted via CB10
But why do we only see things like this on crackberry? Where is blackberry's mainstream marketing? I saw one super bowl commercial once and that's it. No tv, radio, or print ads. No store displays at AT&T or Verizon. No BlackBerry stickers on people's cars. Nothing else before or after that one commercial... With something as exciting as the passport coming out why is it that only blackberry fans even know about it? I do sales and marketing for a living and this just doesn't make sense to me. They've got fantastic products coming from a great company and they average consumer doesn't know BB10 exists. I get comments all the tine about my Z10, "Wow! That's a Blackberry? I thought they went out of business." Maybe I should apply for a job with BlackBerry. Should also mention, I'm in the US and I don't know anything about their international marketing at all.
Posted via CB10
They really need a new marketing team who are young creative and innovative.
Posted via CB10
So Basically they are saying screw the consumer we don't care about you?
Posted on my Z30
That's what I'm getting, as well.
Screw the common buyers.
Blackberry Z30
I think the consumer will get everything they need if it satisfies the businessman. I hope it comes with a good map now.
Posted via CB10
Exactly. Business people need all the connectivity the average Jane/Joe does and then some. The look and feel of their phones are business and mean business, but the capability for play is right there. People need to look at 3rd parties harder instead of just BlackBerry. Devs that make apps like Snap 2 Chat and iGrann and the like are the hard working people I hope you give your money to. But more needs to be done. There are more opportunities here at play. Devs should be checking out the top business apps on iOS and Android and make apps like that. Make apps people want / need and money will come in if it's a good product. If everyone does their part, the turnaround for everyone will be immense.
Posted via CB10
That's my take away. Sure, make a phone that is great for business. But that doesn't mean you have to forget about the average consumer who is using your device because they actually want to and not because their boss is making them carry a phone around.
Posted via the CrackBerry App for Android
What you are seeing is a video in which you are not the target audience. When BlackBerry develops a video in which the consumer is the intended audience, I'm sure you won't see all the information on how many patents they have and mobile solutions. Much like the enterprise sector could care less at how well you can play Angry Birds or send SnapChat messages.
+ 1
Posted via CB10
well I am a consumer and I love the passport!! ...
Only if the consumer is sufficiently paranoid to think that way. Targeted advertising means that. It's an advertisement intended for business users.
The absence of a positive does not imply a negative.
Posted via CB10
Excellent. Now shorten it and put it on TV.
Posted via CB10
+1
Posted via my superb Z10
Start with Bloomberg.
Weeping as I type... Excellent!
Posted via CB10
Not bad at all.
Posted via CB10
That's what I'm talking about!! Nothing but the BEST!!
Posted via CB10
Serious business. Can't wait to get my hands on one!
Posted via CB10
To busy watching the live event. BRB.