This years Brandz.com Top 100 list is now out and BlackBerry has seen some nice growth within the rankings. This year, BlackBerry achieved the second highest percentage increase in brand value (100%) behind China Merchants Bank (168%) in 2009, after achieving the largest percentage increase on the list in 2008 (390%).
The BlackBerry brand moved up 35 points this year in the global ranking. BlackBerry and Amazon tied for the largest ranking increase in 2009. And at this point is now ranked 16th globally, 10th in North America and 6th in the technology category.
The BlackBerry brand is a main point to RIM's success so maintaining the brand image is of key importance. These rankings prove that RIM does that quite well.