BlackBerry has just posted up a new blog entry and video that shows how their new BlackBerry Passport was designed, with an emphasies on how the new square form factor will help its owners.

BlackBerry says:

Early sketches and renderings clearly show the care that was placed on designing a portable device that remains distinctly BlackBerry. The result is a design that can turbocharge the productivity of users that are open to the new. The form factor, like the namesake that inspired it, is universal, pocketable, familiar. These images also display many of the new innovations as they evolved throughout the process. The I-beam construction, inspired by modernist architecture, helps with strength and durability, but also acts as the antenna for the device."

What do you think about the design choices BlackBerry has made for the Passport?

Source: Inside BlackBerry