BlackBerry Super Bowl ad

BlackBerry has been giving us little hints at to what they are going to air during their first ever Super Bowl advertisement. This one seems to be a half man, half elephant.

We're not sure what expect here, but based on the teasers it's not feeling like your standard BlackBerry device product feature commercial. What we do know is that we won't have to wait much longer to find out. Kickoff is just a couple hours away. Any bets what quarter the commercial will air in?