With GITEX Technology Week now officially kicked off, BlackBerry Mobile used their time there to go ahead and officially announce their all-new BlackBerry Motion. Falling right in line with the rumored specs surrounding the device ahead of the official announcement, the BlackBerry Motion features a 5.5-inch full HD display, 4GB RAM and a 4,000mAh battery with QuickCharge 3.0 support and is rated IP67 for dust and water resistance, all powered by the Snapdragon 625 SoC. When it comes to taking photos, the BlackBerry Motion makes use of a 12MP rear camera with an f/2.0 aperture along with an 8MP front-facing camera.

"The launch of BlackBerry Motion allows us to further diversify our product offering, delivering new experiences while remaining steadfast with the privacy, reliability and productivity that have made BlackBerry so iconic over the years," said Alain Lejeune, Global General Manager for BlackBerry Mobile. "While the initial launch of our newest BlackBerry smartphone will be limited, this is an exciting addition to our growing BlackBerry smartphone portfolio, setting a strong foundation for further portfolio and market growth in the years to come."

"Once again TCL Communication has delivered on their promise, to produce a true BlackBerry device that will meet and exceed expectations," said Alex Thurber, SVP and GM of Mobility Solutions, BlackBerry. "We're confident that customers, who are becoming increasingly aware of the importance of security and productivity on their smart phones, are going to enjoy the new BlackBerry Motion."

The initial launch mentioned there refers to the fact that the BlackBerry Motion will only be available in select markets starting with the UAE where it will retail for Dh1,699 and Saudi Arabia for 1,699 Riyal. Other select markets will follow later this quarter. If you're looking for more info, be sure to follow the @BBMobile Twitter account where they've now started teasing further details and photos from GITEX Technology Week.

A NEW ALL-TOUCH BLACKBERRY GOES ON SALE THIS OCTOBER IN THE MIDDLE EAST WITH THE LAUNCH OF BLACKBERRY MOTION

"The launch of BlackBerry Motion allows us to further diversify our product offering, delivering new experiences while remaining steadfast with the privacy, reliability and productivity that have made BlackBerry so iconic over the years," said Alain Lejeune, Global General Manager for BlackBerry Mobile. "While the initial launch of our newest BlackBerry smartphone will be limited, this is an exciting addition to our growing BlackBerry smartphone portfolio, setting a strong foundation for further portfolio and market growth in the years to come."

"Once again TCL Communication has delivered on their promise, to produce a true BlackBerry device that will meet and exceed expectations," said Alex Thurber, SVP and GM of Mobility Solutions, BlackBerry. "We're confident that customers, who are becoming increasingly aware of the importance of security and productivity on their smart phones, are going to enjoy the new BlackBerry Motion."

MADE FOR REAL LIFE

In addition to the IP67 water and dust resistant rating and the new 5.5-inch Full-HD Premium Anti-Scratch Display, the sleek purposeful-designed BlackBerry Motion features a hardened aluminum frame and soft-grip textured back to provide greater durability and protection for real life everyday use.

It also comes with the largest battery ever in a BlackBerry smartphone (4,000mAh), offering 32+ hours of mixed use.. When a charge is required, Qualcomm® Quick Charge™ 3.0 enables up to a 50 percent charge in roughly 40 minutes using a USB Type-C charger. Powered by Android™ 7.1 Nougat, this all-new BlackBerry smartphone gives customers access to the entire Google Play™ store and will receive monthly Andoid security updates. It will be upgraded to Android Oreo in the new year,

MADE FOR SECURITY & PRIVACY

Like the BlackBerry KEYone, the BlackBerry Motion is designed with security built-in right from the start. This includes a hardened operating system and BlackBerry Limited's proprietary technique for establishing a hardware root of trust and adding security keys to the processor. The BlackBerry Motion also comes with all the signature BlackBerry experiences that bring an unmatched level of efficiency to everything a customer does on the phone like BlackBerry® Hub, BlackBerry® Calendar, DTEK™ by BlackBerry and BlackBerry® Boost charging.

New to this latest BlackBerry Smartphone is a personal Locker. With Locker, customers can store documents and photos to an internal storage area that requires the device owner's PIN code or fingerprint to access. Locker Mode allows customers to capture images and directly save those photos to the internal storage area, so they are not automatically saved to a cloud.

MADE FOR CONVENIENCE

Customers can also experience an improved customizable Convenience Key that brings even greater functionality and context to the quick-access physical key – unique to BlackBerry smartphones. This feature now includes four customizable profiles for Home, Car, Office and User, allowing for three different shortcut options that can be triggered by a home WiFi network, in-car Bluetooth, meetings that are synced to BlackBerry Hub or apps that are most commonly used. There is also a fingerprint sensor on the front of the device, which a doubles as a physical home button for added ease of use.

The BlackBerry Motion will be the first BlackBerry Dual SIM device to launch in the Middle East.

The product will distributed by Axiom Telecom in the Middle East, and also available from Etisalat. You can pre-order the all new BlackBerry Motion starting today from all leading retailers in the UAE and KSA.

For more information about the BlackBerry Mobile, please visit www.BlackBerryMobile.com.

About TCL Communication

TCL Communication Technology Holdings Limited (TCL Communication) designs, manufactures and markets an expanding portfolio of mobile and internet products and services under three key brands – TCL, Alcatel and BlackBerry - with its portfolio of products currently sold in over 160 countries throughout North America, Latin America, Europe, the Middle East, Africa and Asia Pacific. Incorporated in Hong Kong, TCL Communication operates nine R&D centers worldwide, employing thousands across the globe. For more information, please visit www.tclcom.com.